Item 3.N-April 20, 2012
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Amy Koeckes
Position #(s): 16530
Current Title: Associate Director, Marketing & Media
Current Range: 3
(JCC:77780;3C;CM8553;CC282;E)
Department: Associated Students of University
College/Division: Student Life Services /
Nevada (ASUN) Center for Student Engagement
Vice President, Student Services
Account #(s): 1702-105-0112
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
(X ) Title Change, Proposed Title: Associate Director, Programs and Services
() Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
__________________
Immediate Supervisor’s Signature
Sandra Rodriguez
Date
Director, ASUN Ctr for Student Engagement
____________________________________________________________
__________________
Director/Chair/Dean
Gerald Marczynski, AVP, Student Life Services
Date
Approved for Salary Placement Committee review.
____________________________________________________________
Pres / Vice Pres / Vice Prov Signature Shannon Ellis
Vice President, Student Services
__________________
Date
Action Approved by the President (Completed by Faculty HR):
Position #: 16530
EEO Code: 3C
CUPA Code: CA7026
Exempt: Yes or No Census Code: 023
Job Class Code: 67229
Range: 3
Effective Date: 4/1/2012
Approved Title:
ASSOCIATE DIRECTOR, PROGRAMS AND SERVICES (CSE)
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Associate Director, Programs and Services
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Associate Director for Programs and Services is a key part of the Associated Students University
of Nevada (ASUN) Center for Student Engagement (CSE). The CSE is grounded in Council for
Advancement of Standards (CAS) and learning outcomes to generate assessment of various
programs that engage, develop and connect students to the University. The Associate Director is
responsible for assessing student engagement of all programs and services, supervision of numerous
programs; all marketing and media efforts; directly supervises administrative faculty and student
employees; develops and implements policies and procedures and communicates them to staff and
students; and monitors budget and contractual obligations. The Associate Director reports to and
works closely with the Director of the ASUN CSE in developing administrative faculty and student
development programs, state and campus-wide leadership programs, academic and new student
initiatives, strategic plans and research assessment of all programs and services.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
40% - Supervision and Training
 Hire, supervise, train, evaluate staff
 Develop and implement a comprehensive student development model to increase retention,
persistence and graduation of student employees
 Assist development, implementation and evaluation of administrative faculty and student
employee development programs
 Assist in the development, implementation and evaluation of campus-wide student leadership
programs
 Work with Director to develop, implement and evaluate strategic plans and research
assessment of all programs and services
 Direct decision making around campus safety, programmatic efforts and media relations
20% - Marketing and Public Relations
 Review and approve requests for marketing and media services
 Assign/monitor marketing and design strategies for all programs and services
 Coordinate overall marketing strategy for ASUN CSE
 Oversee development, updates, and publication of marketing materials including print, web,
video, TV ads, social media, newspaper ads, brochures and other pertinent publications
 Plan editorial content and timelines for departmental websites
 Administer approval process for all editorial, marketing and communications content
 Ensure all marketing and media conveys the value of diversity in all its forms: race, gender,
age, discipline, etc.
 Administer graphic standards guide and all policies and procedures related to marketing and
media efforts on behalf of ASUN
 Coordinate marketing and public relations of programs and services to the University and
public
 Collaborate with University Media Relations and Integrated Marketing departments
 Review and update University and NSHE policy that impacts marketing and media efforts
Position Description – Associate Director, Programs and Services
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20% - Assessment
 Administer research and assessment of all programs, student outcomes, and services
including Academic Initiatives, New Student Initiatives, Advertising, Campus Escort, Sound
and Lights, Scholarships, Front Desk operations, Inkblot Promotions, Employee Development,
Food Pantry, and Leadership Initiatives
 Administer and implement strategic plans in relation to University, division and unit goals
 Compile data/statistics to support service funding and staffing
 Implement regular assessment of quality of service delivery and make relevant changes based
on assessment results
 Use assessment data to support funding requests and use of human and capital resources
 Use assessment results to strategically plan for future expansion in accordance with the
University master plan
10% Programming Management
 Oversee and administer numerous revenue and expenditure budgets with signatory
responsibility and allocate these financial resources
 Direct the daily operations of the CSE including space and operational allocation decisions,
resource allocations, and front desk operations
 Administer and oversee comprehensive marketing and media strategies for programs and
services
 Administer and prepare comprehensive reports and presentations of programs and services to
varied audiences
 Manage assigned projects and conduct research
 Administer and oversee ASUN Scholarship program
 Develop and administer policy and procedures for various programs and services
 Administer, implement and monitor important Nevada Revised Statute (NRS), copyright law,
music, photos, content and fair usage
 Represent the Director in her/his absence
10% - Advising and Professional Development
 Advise various officers including members of the ASUN marketing and media personnel
 Advise student employees on personal growth and personal accountability
 Develop and present workshops and seminars at regional and national conferences
 Attend professional development workshops, conferences and trainings
 Represent CSE, Student Life and/or the Division of Student Services in meetings, on
committees and in workgroups both on and off campus
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The Associate Director ensures safety, marketing, research, technology and assessment of all ASUN
CSE programs and services meet NSHE, University, and division and unit goals. The position
independently resolves diverse and difficult problems with innovative solutions and methods. The
Associate Director must work in an environment that is constantly changing to reflect the needs of
students. The position must possess the judgment to apply broad policies to problems and situations
not falling clearly within precedent and must be flexible in methodology used to meet changing
conditions around student safety, marketing, technology and public relations.
Position Description – Associate Director, Programs and Services
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Impact:
The Associate Director plays a key role in shaping the perception of an active and safe student life on
campus both by marketing the plethora of student services and activities and by underscoring the safe
environment thereby affecting recruitment, retention and persistence efforts. The position assists with
research and assessment of programs and services to ensure continued funding. A failure to carry
out assessment responsibilities directly impacts delivery of programs and services. Failure to
efficiently solve problems and make decisions can affect the wide range of highly visible programs
and services offered by ASUN. The position must create a rapport with a crucial constituency that
wield tremendous influence in university wide-decision making. This requires the ability to pursue and
convince student leadership to support university-wide initiatives through use of data and assessment.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Student development theory
 Marketing and media strategy
 Leadership program development
 Nevada Revised Statutes (NRS) statues including but not limited to Nevada Open Meeting
Law
 Strategic management principles
 Accounting principles and/or budgeting and fiscal management to include accounting/finance
processes and procedures, financial statements, tracking revenues and expenditures, and
financial reporting and evaluation
 Higher education administration practices and concepts
 Assessment and evaluation methods and applications
 Program development and implementation
 Risk management and liability management
 Contract negotiations and oversight
Skills:
 Supervisory skills and mentoring skills that allow faculty and students being supervised to
reach their fullest potential
 Excellent research and analytical
 Conflict resolution and facilitation
 Critical thinking/inquiry
 Excellent verbal and written communication skills to include persuasive and informational
speaking
 Graphic design and layout
 Time management
 Interpersonal and human relations
 Customer service
 Proficiency in the innovative use of technology related to but not limited to social media,
software, hardware, websites, and data collection
Ability to:
 Work well in a service-oriented team environments
 Appropriately challenge and support student leadership
 Manage difficult situations and people to produce positive outcomes
Position Description – Associate Director, Programs and Services
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Navigate and negotiate complex organizations, processes, laws, seminal documents and
situations and apply to student advising, guidance and development
Develop and apply multi-faceted solutions
Translate university goals, policies, practices to undergraduate students
Work effectively with a diverse group of students, faculty, staff, and administrators as well as
the general public
Delegate tasks appropriately and effectively
Work collaboratively with student leaders, staff, administrators and external communities
Respond and work during non-traditional (evening and weekend) hours
Deal tactfully and professionally within stressful situations to make the most of
student/faculty/staff input, suggestions, complaints
Coordinate multiple projects, activities, student committees and concerns
Manage human and capital resources in the delivery of programs and services
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Student Services and university
staff and ASUN leadership
Students, faculty and staff
Other Student Services
Personnel
Other departments
Administrators impacted by
student government and student
media policy formation and
decision making
External
Professional organizations
including National Association of
Student Personnel
Administrators (NASPA),
American College Personnel
Association (ACPA), etc
Reason for Contact
To navigate and negotiate university and NSHE policy and
procedure, city, state and federal laws and professional ethical
standards and to meet system, university, divisional and unity
goals
To assist in marketing and publicity efforts
To resolve issues, negotiate conflicts, manage budgets, meet
programmatic demands, allocated human and capital resources,
implement data and assessment strategies, etc.
To gather and share information on ASUN programs and to seek
collaborations
To share information and give advice
Reason for Contact
To gather information to disseminate to students and staff
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
Position Description – Associate Director, Programs and Services
Page 6
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and four years or a Master’s Degree and two years of experience
advising college students and program management experience
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None