Sam Conniff

Sam Conniff
Chairman, Livity
Sam is Co-Founder of Livity a ‘more than profit’ youth marketing agency working with young
people every day to co-create socially innovative campaigns, communications, content and
communities, for a range of clients from Barclays to Google to Tesco to ChildLine.
In 2014 Livity is very proudly still working with the first two clients it secured when set up in
2001, and is still working to the same values and vision, to benefit the lives of young people,
through the power of business, brands and marketing. Its pioneering financially and socially
successful business model has attracted a variety of supporters from successive UK Prime
Ministers to academics to heads of industry, business and charity.
Sam was acknowledged as one of the top 5 of 50 New Radicals by the Observer, awarded
the Ernst & Young Social Entrepreneur of the year Award and gained recognition at The
Marketing Agencies Association by winning a string of awards that included Best Agency, as
well as obtaining the Queens Award for Enterprise in Innovation, and David Cameron
personally nominated Livity for a Big Society Award.
Sam makes regular media appearances including; The Politics Show, Sky News, Financial
Times, Radio 4, etc, but most liked being described as “the UK’s best dressed Social
Entrepreneur” in The Guardian. He spoke at the second largest TEDx event in the word in
Athens in 2012 and the inaugural TEDx Brixton in 2013.
Sam’s two main mentors are Sinclair Beecham, the co founder of Pret and Liam Black, ex
CEO of Fifteen and founder of Wavelength. He is a trustee for Ernst & Young’s Corporate
Foundation, sits on the board for the NESTA and Cabinet Office £15m Social Action and
Innovation investment fund and is a mentor to dozens of young entrepreneurs.