Bruce MacMillan
President & CEO
MPI
What, When and Where
• MeetDifferent
• February 20-23, 2010
• Cancun, Mexico
• Moon Palace
• Follow us on Twitter: #MD10
This presentation along with Q&A will be available one hour
following the live presentation at http://tinyurl.com/mdwebinar
The Greatest ROI in Marketing
North America: 2004 - 2008
Event Marketing
Print Advertising
Broadcast Advertising
2008
2007
2006
Public Relations
2005
2004
Web Marketing
Direct Mail
0%
5%
10%
15%
Key Take Away: Marketers have ranked events
as the discipline that provides the greatest ROI for 5
years and provide a higher ROI than broadcast by x 5.
20%
25%
30%
MeetDifferent Value Proposition
Innovation, design skills and opportunities to survive
and thrive in today’s recovering economy
• Immediately implement costs savings for your events
• Learning and motivation drivers to enhance your meeting
business performance
• CSR: Increasingly on the agenda of the C-suite and key to
your ROI
• Technologies to carry your message and enhance results for a
larger audience
• Hosted Buyer Program/Pre-set appointments
Day 1: New Rules = New Roles
• “Shake It Up” Keynote
 Jeremy Gutsche, Author of Exploiting Chaos: Learn how to deploy innovative
strategies to fill new market needs born out of dramatic change
• Thinking on Your Feet in the C-Suite
 Dianna Boohe: Become an effective communicator to get your proposals
accepted by management
• Metaverse: Are You Ready for Virtual Reality?
 Tom Atkinson: Use virtual worlds to increase your meeting effectiveness
• Strategically Manage Your Meeting Portfolio
 Betsy Bondurant: Show your value by leveraging your spend
• Meetings That Engage the Brain
 Lawana Gladney: Make sure they really learn something
Day 2: Opportunity in Disguise
• Learn From Failure
 Monica Harrington, previous communications lead for the Bill and Melinda
Gates Foundation: Learn from her experience and avoid the mistakes that
will tank your initiatives
• Trial of the Century: Online is on Trial!
 James Spellos (social media communications) and Deborah Gardener
(traditional communications) battle it out: Be a master communicator and
customer service provider by using all your channels effectively
• Meeting Contracts in Challenging Times
 Joshua Grimes: Keep your organization from suffering financially due to
poorly negotiated contracts
• 10 Strategies For Becoming Indispensible At Work
 Michele Wierzgac: Make sure your work aligns with your organization’s
strategic direction, and make your value to the bottom line clear.
Day 3: Viva la Business Revolution
• Incite a Business Revolution
 Keynote Marty Neumeier, Author of Brand Gap, Zag and The Brand
Dictionary: Wherever the herd goes, go elsewhere, and be uniquely
successful
• Assume Your Leadership Role: Effective Delegation
Skills
 Marge Gupta-Sunderji: Advance your career by learning how to “let go” and
focus on the success of those around you
• What’s Next for Our Industry
 Panel of industry experts: Featuring answers to questions such as: “Did
anything good come out of this last year that I can now use to my
advantage?”
• Higher ROI Using Technology
 Amy Vanderbilt: Use mixed media to skyrocket your attendee ROI
• Technology for the Road Warrior
 Corbin Ball: Get more done with less hassle
Patty Reger, CMM
Senior Meeting Manager
Johnson & Johnson
What is keeping meeting and event
professionals up at night?
• Layoffs and unemployment
• Reductions in meeting budgets
• Cancellation of meetings
• Risks such as attrition
• Fewer staff, higher expectations
Supplier Partnership…
Part of the Solution
• Layoffs and unemployment
 Solutions and efficiency are key to keeping your job and your team… so find
great partners. “You don’t know if what you learn from a supplier now will be
a huge asset to you in the future, just when you need it.”
• Reductions in meeting budgets
 Supplier partners may be the key to getting the job done at a lower cost
• Cancellation of meetings
 Be ready for the up-turn – meet with sites you can’t visit now but may need
in the future
• Risks such attrition
 Your hotel and other supplier relationships are critical
• Fewer staff, higher expectations
 Outsourcing or supplier partnership expertise can get
the job done
 Build your knowledge base
Hosted Buyer Program
• Business opportunity to meet one-on-one with suppliers who
match your specific needs
• Pre-set appointments of 15 minutes each with 15 suppliers
of your choice
• Save on expenses too: Hosted Buyers receive complimentary
hotel plus registration or airfare
What’s the Return on Investment
(ROI) for Planners?
• MPI and partners are removing cost issues for planners,
providing access to vital education to help them survive and
thrive
• Access to supplier connections – just one great connection or
idea can drive significant revenue or savings for your
company
• In under four (4) hours, you can have all the key supplier
meetings you need for the year
How About for Suppliers?
• Business is beginning to pick up – now is the time to build
your client relationships
• Guaranteed 15 face-to-face appointments with meeting
planners who have pre-qualified potential business to
conduct with you
• Just one new business partnership will deliver a many-fold
return on your investment
Eduardo Chaillo, CMP, CMM
Director
Strategic Business Unit USA
Mexico Tourism Board
Cancun:
Speaking the Language of Business
• Cancun’s airport just inaugurated a new terminal with one
dedicated immigration line for meeting attendees
• Cancun has hosted international summits for organizations
such as the World Trade Organization, the World Health
Organization and the Interamerican Development Bank
• Cancun has the greatest number of Certified Meeting
Professionals (CMPs) in Mexico
• Cancun’s infrastructure for meetings is the best in the
country – almost all of the hotels contain convention centers
QUESTIONS?
February 20-23, 2010
Cancun, Mexico
REGISTER TODAY!
www.mpimeetdifferent.org
Follow us on Twitter! #MD10
This presentation along with Q&A will be available one hour
following the live presentation at http://tinyurl.com/mdwebinar
Thank You!