The Case for App Development
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Technology can automate almost any process that a human can perform but
at what cost?
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What, How, Why, Who
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Use Case Diagrams - a representation of a user's interaction with the system
and depicting the specifications of a use case; A use case diagram can portray
the different types of users of a system and the various ways that they interact
with the system
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Why does it make sense?
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What service does your product provide?
Is it a fit for mobility?
How is this task currently performed / what makes it more efficient?
Not-for-profit v. for profit
Define Your Consumer
 Internal Customer Facing
 Return On Investment [ROI] for the firm from an operational efficiency
perspective
 ROI from a revenue generation perspective [Licensing Fee’s, Maintenance]
 Security / Infrastructure Concerns / Multi-client / Stand-alone
application
 Device Management / Bring Your Own Device [BYOD]
 External Customer Facing
 ROI for the firm from an operational efficiency perspective
 ROI from a revenue generation perspective [Membership Fee, Function
Set, Advertising]
 BYOD
Items to Consider
 How can this product be monetized
 Development Estimates / Speed to Market
 Return on Investment [ROI]
 Determine "by-product" value of your product
 Mobile Device Platforms [iOS, Android, Windows, Blackberry]
 Total Cost of Ownership [TCO]
 IP
Phased Approach
 Vetting of requirements
 Prove financial model
 Spread cost development over a period of time / reinvest
income into finishing the product offering
 Additional product functions
Judging Parameters
Agenda Correction:
• 5 minutes to present designs
• 10 minutes to answer questions
 Clearly define the scope of the App upfront
 Define the user base / Who would pay to develop your
application and why?
 Define the monetization and operational efficiency opportunities
 Lead us through the use of the app; point our benefits to the user
 Why does it need to be mobile?
 Oil and Gas Specific