Empirical Study on the Five-dimensional Influencing Factors of Entrepreneurial Performance Xin Lan Business Institute, China West Normal University, Nanchong, China (Lancy186@163.com) Abstract – Entrepreneurial is the current hot issues, but the entrepreneurial success rates are not high. Entrepreneurial performance relats to survival or extinction of the enterprises, researching the factors that influence entrepreneurial performance is the key points to capture success. In this study, we make use of theoretical analysis and empirical research to explore five-dimensional factors that affect entrepreneurial performance, which consists of capital dimension,innovative dimension, team dimension, market dimension and environmental dimension. Then through regression analysis , we sorted out the stepwise regression model coefficients and test values, to establish the regression equation,We analyzed the influence of 5-dimensional factors to entrepreneurial performance. The study is conducive to entrepreneurial activities to overcome difficulties and to entrepreneurial success. Keywords - entrepreneurial , entrepreneurial performance , five-dimensional factors , empirical research I. INTRODUCTION Entrepreneurship can not only cultivate the national innovative capability, but also to improve national productivity and employment rates and speed up the construction pace of knowledge-based economy strategy. It is a favorable way to alleviate the current difficult of employment. In this context, our many business support policies were introduced, in particular, to encourage and support college students entrepreneurial. However, the participation and success rates of college student start remain low. As a result, to improve the business performance of our college business should be a subject worthy of attention in entrepreneurial management discipline study. The starting point of this study is to explore the real key dimensions of factors impact on business performance, but the ultimate goal is to improve business performance and the rate of business success. So, what are the key factors currently affecting business performance, how to make business out of the woods effectively. In this study, we have searched much literatures, we found many literatures only remained in the relatively study on macro education and the management level to put forward some frameworks and models, few articles from the entrepreneur’s perspective to analysis the reality of current entrepreneurial difficulties, use quantitative analysis to reflect the impact dimensions of Project:It’s a financial support project of China West Normal University“ empirical research on marketing plight and strategies of the new ventures”(No.11A016) the entrepreneurial performance, and make use of the relevant strategies to promote entrepreneurship success[1] II. THEORETICAL BASIS AND RESERRCH HYPOTHESIS Definition of entrepreneurship through a different interpretation, Shane (2000) illustrates how entrepreneurs identify and exploit entrepreneurial opportunities in new ventures based on their prior, and then produce a variety of results.[2].Yu Yi-hong found that entrepreneurship is a complex process that discovering and capturing opportunities and creating new products and services, and realize their potential value process. Bemadin (Bemadin, 1995) believed that performance should be defined as the results of work, which reflected the achievement and results gained by people in their work.[3]. Nowadays, operating profit created by young entrepreneurs is mainly reflected in their profit or loss. The study on the achievement of these companies was based on their performance in recent 2 years. A. Capital Dimension Performance and Eentrepreneurship The three elements of Timmons (Timmons, 2004) Model tell us that, business opportunity, entrepreneurial team and entrepreneurial resource can promote the development of entrepreneurship during their consistently matching and balancing with each other. These elements drive each other in different development stages of the company while changing their relation from imbalance to balance. The capital factor in entrepreneurship is the most important dimension in resource elements of Timmons Model; it appears that difficulties faced in entrepreneurship are often the problem of capital. Capital deficiency will make it very difficult to transform innovation into real productivity or to carry out business operation.[4] Some youths really have very good entrepreneurial plans, but they haven’t starting money, as a result, their plans can’t be put into practice; or even they start their entrepreneurial activities, the capital problem will also impact operating profit. At present, all levels of governments are widely introducing various kinds of supporting policies, such as patent application grant, innovation fund for medium or small-sized enterprises, industry-specific subsidies, business subsidies to college graduates, entrepreneurship competition prize. Therefore, we proposed the following assumptions: H1: Lacking of starting money is the first difficulty in developing entrepreneurial activities; the more starting money is the better entrepreneurship performance will be. H2: In the operation of the venture company, good capital chain will promote the company to develop in a healthy manner; the circulating fund has a significant impact on entrepreneurship performance. H3: Smooth financing channel will speed up the development of the venture company, and promote the company to achieve better entrepreneurship performance. H4: Government’s support toward entrepreneurial activities through offering innovation fund, business subsidies, etc. will help improve entrepreneurship performance, thus government support has a positive impact on entrepreneurship performance. B. Innovation Performance Dimension and Entrepreneurship Joseph Alois Schumpeter pointed out in his Theory of Economic Development, the economic development was obtained from innovation, while the subject of innovation is entrepreneurs[5]. Drucker thought that innovation was a special tool featuring entrepreneurship, which gave resources a new capacity to make fortune. Drucker even thought that one person could not be called an entrepreneur if he did not have a venture company [6]. From the above, we draw a conclusion that there is a close relation between innovation and entrepreneurship. Paul A. Samuelson found that in the annual growth rate per capita of 1.8%, about 1.5% was from technology innovation after studying on the economic growth in the USA from 1990 to 1996[7]. What is worthy to be mentioned is: innovation not only refers to invention, it also means real development of invention which is called entrepreneurship. Compared with entrepreneurship, invention is relatively simple and easy to do, and difficulties often appear in real development of invention. Technology innovation will influence the research and development and production of new products, while only good quality products have market potential, which may further influence the entrepreneurship performance. Therefore, we put forward the following assumptions: H5: Technology innovation can promote the research and development and production of new products, which will further significantly influence entrepreneurship performance. Cheng Chun (2010) thought that, development difficulties of venture companies in our country were closely related to the insufficient of innovative motivation, unreasonable internal and external incentive systems[8]. Zhou Mi (2009) pointed out that the key to solve the difficult situation in transformation from technology imitation to independent innovation was to strengthen the research and development and supply of generic technology[9].The abovementioned studies were done from the point of view of how to improve innovation, and all of them placed much emphasis on independent innovation, but, nowadays, college graduates or young entrepreneurs are facing the difficulty of transforming technology into real productivity, although they have some technology innovations, they fail to put these technology innovations into real operation, which as a result leads to the low pioneering success rate. According to the above analysis, we proposed several assumptions for testing: H6: Successful transformation of innovation into real operation has a positive impact on entrepreneurship performance. Business model is a substantial factor including positioning and channels for a company to provide its products and services to the customers and the company’s operation structure which enable the company to achieve its business goals. The first innovation of a company is the innovation of its business model, which is the foundation of development and profit. Therefore, I put forward the following assumption that: H7: The innovative business model has a significant impact on entrepreneurship performance. C. Cooperation Team Member Dimension and Entrepreneurship Performance Factors such as the quality, experience and expertise of the entrepreneur and his team members will influence the success of entrepreneurship. According to our investigation and survey, entrepreneurial team members’ experience in business management as well as their relevant management knowledge impact greatly on entrepreneurship performance. Therefore, in this paper, we proposed the following assumptions: H8: Practical experience in business operation has a positive impact on entrepreneurship performance. H9: Expertise has a positive impact on entrepreneurship performance. H10: Cooperation of team members has a positive impact on entrepreneurship performance. D.Market Dimension and Eentrepreneurship Performance The supply-and-demand difficulty existing in the entrepreneur market seriously restricts the combination between entrepreneurs and technology innovation capital, and weakens the function of entrepreneurs’ innovation and innovative vigor of their companies. Market structure and competition situation the entrepreneurs faced with are important factors which impact the success of entrepreneurship. Entrepreneurs must adopt proper competition strategies in such market structure, if fail to conduct market positioning correctly or adopt the wrong marketing mix strategies, their companies may stop developing or even become unable to exist. We proposed assumptions for testing as follows: H11: Wrong or unclear target market strategy will be a disadvantage to the success of entrepreneurship, correct target market strategy has a positive impact on entrepreneurship performance. H12: Products/services meeting market demands significantly have a positive impact on entrepreneurship performance. H13: Competitive price has a positive impact on entrepreneurship performance. H14: Reasonable marketing strategies have a positive impact on entrepreneurship performance. E.Environment Dimension and Entrepreneurship Performance Entrepreneurial environment refers to the aggregate of a series of concepts which significantly promote the success of entrepreneurship. Gu Shengzu et al. (2008) conducted a comprehensive analysis on the current situation of Chinese supporting policies on entrepreneurship and their weaknesses based on the investigation to the theory framework of the relative policies in other countries, and proposed a system to improve such polices in China from five aspects respectively entrepreneurship financing, entrepreneurship services, entrepreneurship cluster, entrepreneurship education and entrepreneurship culture [10]. Here we proposed two assumptions for testing as follows: H15: The effective support from the government and social organization will have a significantly positive impact on entrepreneurship performance. H16: Support from colleges and families have a significant impact on entrepreneurship performance. After retrieving, consulting and studying related literature, in order to make the results of the study more general, we took various entrepreneurial projects into consideration in our questionnaire to make it suited to the Pioneer Park for Chinese college students (Chengdu) and the Liaison student entrepreneurial base of the institutions including Youth (College Student) Pioneer Park of Chengdu Hi-Tech Zone, Technology Park of University of Electronic Science and Technology of China, Sichuan Normal University Chengdu College, Chengdu University of Information Technology, Sichuan University Jincheng College, University of Electronic Science and Technology of China Chengdu College, Chengdu Vocational & Technical College, Sichuan Top Vocational Institute of Information Technology College, and the 376 enterprises and project teams in the Chengdu Hi-Tech Zone Innovation Center. The targets of this investigation are all business or project leaders who are developing entrepreneurial activities, and all of them are able to answer the questions in the questionnaire. In this investigation, we distributed 900 questionnaires in total, among which 756 were taken back, that is, the recovery rate of it is 84%; and 698 were valid questionnaires, the validity rate is 92%. The questionnaires were distributed reasonably in those companies, and the industries selected are also representative industries, which including 5 ones, for example, information technology, where college graduates are more willing to do business in these fields. IV. RESULT OF THE STUDY III. RESEARCH DEVISING A. Reliability Test of Samples A. Definition and Measurement of Variable The scope of this analysis is mainly those entrepreneurial activities of entrepreneurs who developed their entrepreneurial activities at their first time independently, such kind of entrepreneurial activities do not have their initial capital accumulation, and their capital resources are mainly from self-raised funds or from financing activities. The explained variable in this analysis is the entrepreneurship performance, which is mainly reflected in the profit or loss situation of venture companies, the situation of companies we investigated and surveyed in this research all reflects their performance of the last 2 years. In this research, we used Likert Scales in the measurement of the influencing factors of entrepreneurship performance viewing from the angle of entrepreneurs. We designed a 7-grade scale (1=completely don’t agree, 4=remain neutral, 7=fully agree), and the entrepreneurs investigated should score carefully according to their degree of acceptance to the questions. B.Sample Selection and Data Collection of the Formal Questionnaire In this study, we made descriptive statistics, and reliability and validity tests of the collected sample data. And the result of reliability analysis shows that the “Cro-banch a” value of capital dimension, market dimension, innovation dimension, environment dimension and cooperation team member dimension are 0.931, 0.969, 0.943, 0.952 and 0.674 respectively. According to the suggestion of Churchilli, the coefficient of the items is more reliable when the value of “Cro-banch a” is greater than 0.7. B. Exploratory Factor Analysis In this study, in order to test the validity of the assumption of the five influencing factors of the achievement of entrepreneurial activities, we made an exploratory factor analysis on the 16 questions in the questionnaire. In the factor analysis, we adopted a principle component analysis method, and varimax in rotation. We also used SPSS17.0 in Bartlett sphericity test and KMO measurement, the observation of the statistic product of Bartlett test of sphericity is 1633.350, and the corresponding probability is close to 0. When significance level “a” is 0.05, due to the probability “p” is less than the significance level “a”, as a result, the null hypothesis of Bartlett test of sphericity is rejected, and it can be considered that there is a significant difference between correlation matrix and unit matrix. Then let’s observe the KMO value, if it is greater than 0.7, it can be said that this project has passed factor analysis and it conforms to the standard of KMO measurement which is often used in factor analysis as proposed by Kaiser, therefore, we can explore the key influencing factors of entrepreneurship success by using factor analysis method. Questions in the questionnaire are systematically subordinate to several factors at the same time, the factor analysis indicates that capital dimension questions arefour-factor structure, and the factor loading of them are between 0.735 and 0.915; the innovation dimension questions are three-factor structure, the factor loading of them are between 0.816 and 0.917; the cooperation team member dimension questions are three-factor structure, the market dimension questions are four-factor structure, the factor loading of them are between 0.661 and 0.891; the environment dimension questions are two-factor structure, the factor loading of them are between 0.722 and 0.746, the factor loading of them are between 0.729 and 0.877. As there is no cross loading, see from the loading coefficient of each factor in the corresponding dimension, all the loading are very large, which shows that the factors have a good convergence, and the questions are reasonable, and the dimensions established based on assumption also conform to the study. C. Multiple Regression Analysis The study also tested the abovementioned assumptions by using regression analysis model, made an analysis on the impact of capital dimension, innovation dimension, cooperation team member dimension, market dimension and environment dimension on the entrepreneurship performance, and then formed Table 1 as follows of Model 1, Model 2, Model 3, Model 4 and Model 5 TABLE I,Verification results on the five-dimension supporting system model of entrepreneurship performance Variables H1: Enough capital has been raised H2: Smooth financing channel H3: Sufficient circulating fund H4: Received support from the government funding Model 1 Model 2 0.489*** 0.989*** 0.943*** 0.701*** 4.475*** 0.840** - 0.420 -3.979*** H5: Technology innovation and product research and development H6: Conversion of entrepreneurship achievement H7: Innovative business model H8: Have experience in business operation H9: Have expertise H10: Cooperation of team members H11: Degree of clearance of target market position H12: Degree of the products meeting the market demand H13: Competitive price H14: Degree of using sales promotion strategies Model 3 Model 4 1.405*** 0.237*** 5.543*** -4.873 -.183 -.653 6.099*** 4.476*** -1.518*** -1.792*** 3.058*** 0.444 0.102 0.096*** 1.086*** 0.026*** 0.014** H15: Degree of support from the government and social organizations H16: Degree of support from colleges and families F 81.196 142.009 119.599 63379.427 R2 0.391 0.661 0.702 0.998 Note: * means P<0.1, ** means P<0.05, *** means P<0.01 (two-tailed) In Model 1, the accessibility of initial capital (β=0.489, P<0.01), financing channel (β=0.943, P<0.01), circulating fund (β=0.840, P<0.05) have a significant impact on entrepreneurship performance, which conforms to assumptions H1-H3. However, assumption H4 of whether received government funding has no significant correlation with entrepreneurship performance and it is not verified, which shows that the direct funding of government did not help to improve the entrepreneurship performance. In Model 2, the assumption H6 of conversion of entrepreneurship achievement (β=6.099, P<0.01) will impact the entrepreneurship performance, assumption H7 of having innovative business model (β=-1.518, P<0.01) will also impact the profitability of the companies, and it is verified. But assumption H5 of technology innovation and Model 5 1.187*** 0.341*** 246.445 0.489 product research and development has no significant correlation with entrepreneurship performance, which shows the pressure of technology research and development of these companies are very big. In Model 3, having experience in business operation (β=3.058, P<0.01) has a significant impact on entrepreneurship performance, then the assumption H8 is verified. But surprisingly, the relation between expertise and entrepreneurship performance is relatively weak, and the cooperation of team members has no significant correlation with entrepreneurship performance, that is, the assumptions H9 and H10 are not verified. In Model 4, the degree of clearance of target market position (β=-0.096, P<0.01) promotes the venture companies to develop in a healthy manner, if they don’t have a clear idea about the target market they may fall into difficulties, thus the assumption H11 is verified. The degree of the products /services meeting the market demand has a significant impact on entrepreneurship performance, which shows that the assumption H12 is verified. Competitive price and efficient sales promotion strategies have a significant impact on entrepreneurship performance; therefore, assumptions H13 and H14 are verified. In Model 5, if receiving efficient support from the government and social organization (β=-0.341, P<0.01), then the entrepreneurship performance of the company will improve significantly, thus the assumption H15 is verified. The efficient support from colleges and families (β=-1.187, P<0.01) has a significant impact on entrepreneurship performance, and the assumption H16 is verified. V. CONCLUSION This study is made from the angle of entrepreneurs, starting from the influencing factors of entrepreneurship performance, and based on the features of real difficulties appear in the entrepreneurial activities, with combination with results of extensive research literature. It conducted an empirical research on the structure of the five dimensions which influence the entrepreneurship performance, through five-dimension supporting system model building, exploratory factor analysis and regression analysis, we concluded that five-dimension influencing factors consisting of capital dimension, innovation dimension, cooperation team member dimension, market dimension and environment dimension. All the abovementioned five dimensions have factors successfully verified, in this analysis; we named all the verified factors in each dimension and obtained a supporting system model of entrepreneurship performance and its key factors, as shown in Figure 1. Model 2: Verified assumptions H6 and H7 of innovation dimension Named as: Achievement transformation support Model 3: Verified assumptions H8 of cooperation team member dimension Named as: Enterprise practice support Model 1: Verified assumptions H1-H3 of capital dimension Named as: Financing channel support Model 4:Verified assumptions H11-H14 of market dimension Named as: Marketing support Model 5: Verified assumptions H15-H16 of environment dimension Named as: External environment support Fig. 1. The key factors from the five-dimension model of entrepreneurship performance In a word, five-dimension supporting system model of entrepreneurship performance from perspective of entrepreneurs is a mirror, by using such model to analyze the influencing factors of entrepreneurship performance during certain period and in a certain place, we can conclude the structure of government support system during that period and in that place. The key factors costing much effort play an instructive role on enhancing pioneering success rate. REFERENCES [ Lan Xin, Yang An, “An empirical study on the entrepreneurial behavior of college students in campus,” Statistical Education.,vol.127,No.4,PP.27-31,April 2010. [2] Shane,S.,&.Venkataraman,S.2000,“The promise of entrepreneurship as a field of research,” Academy of Management Review, vol.25,No.1:pp.217-222,January 2000. Joseph A. Schumpeter,The Theory of Economic Development. London, Transaction Publishers,pp.172-174 , 1982. Yang An, Lan Xin, “Study on the prisoner's dilemma and the Strategies of the Supporting Policies for Innovative Entrepreneurship.” Chinese Business & Trade, No.2, pp.241-242,February 2011. [5] (Am.) Joseph A. Schumpeter, Translated and Proofread by He Wei, etc,Theory of Economic Development. Beijing, The Commercial Press, pp.59, 1991. [6] (Am.) Drucker. Translated by Zhang Wei, Innovation and Entrepreneurship.Shanghai,Shanghai People's Publishing House,pp.12, 2005. [7] (Am.) Paul A. Samuelson, William D. Nordhaus: Economics (Volume2).Beijing, China Development Press. pp.13-28. 1992. 8 Cheng Chun. “ On barriers to growth of venture companies in china-quality defect of entrepreneurs and system dimension,” Journal of Southwest University for Nationalities (Humanities and Social Sciences). No. 4, pp.171-175, April 2010. 9 Zhou Mi. “Structural Problems of innovation and solutions in China,”. Reform. No. 5,pp.98-102, May 2009. [10] Gu Shengzu, Xiao Dingguang, Hong Qunlian, “Research on strategies of improving policy system for entrepreneurship,” Chinese Journal of Population Science, No. 1, pp.10-18, January 2008. [11] Yang An, Lan Xin, “Innovation and entrepreneurship financing policies and strategies of the Prisoner's Dilemma, ”China Business and Trade,No.6, pp.241-242, feb.,2011