Collocation
字詞搭配
goal
• [countable]
• 1. something that you hope to achieve in the
future [= aim]:
• achieve/reach a goal
• They achieved their goal of increasing sales by
five percent.
• set (yourself/somebody) a goal (=decide what
you or someone else should try to achieve)
• long-term goal/short-term goal (=that you
hope to achieve after a long or short time)
course
• education [countable]
• a series of lessons in a particular subject [=
class American English]
• do a course
British English take a course
• Andy's doing a one-year journalism course.
• course on/in
• a course on architecture
• I'm taking a course in graphic design.
• 73 candidates enrolled on the course.
• For details, contact your course tutor.
competition
• enter a competition (=take part in a competition)
hold/run/launch a competition (=organize a
competition)
• win/lose a competition
• be out of a competition (=no longer be in a competition)
• knock somebody out of a competition (=defeat
someone so that they can no longer take part in the
competition)
• a knockout competition
British English (=one in
which if you lose a game, you are no longer in the
competition)
• the winner of a competition
friendship
• Our friendship developed quickly over the
weeks that followed.
• The two boys formed a deep and lasting
friendship.
• He and Bob struck up a friendship
(=began to be friends)
Activator
字詞意義比較
talking or writing about advertising
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advertisement
advert
commercial
billboard
poster
flyer
slogan
campaign
the classified ads
the small ads
the personal ads
• advertisement: an announcement
informing people about a product, service,
or event, for example in a newspaper, or
on the television, radio, or the Internet
Advert: informal
Ad: informal
• commercial: an advertisement on the
television or radio
• billboard: a large outdoor sign used for
advertising, usually placed in a busy area
• poster: a large piece of paper, usually with
a picture on it, used for advertising
• flyer: a piece of paper advertising a
product, service, or event, that is given to
people on the street or delivered to their
homes
• slogan: a short clever sentence or saying
used in an advertisement for a particular
product
• campaign: a planned series of posters,
advertisements, and events used for advertising
something
• the classified ads: small advertisements in a
newspaper of magazine, often placed by private
individuals rather than by companies
• the small ads=the classified ads (informal)
• the personal ads: a section in a newspaper or
magazines where people advertise when they
want to meet someone