Career Exploration Module – DAYS SIX & SEVEN
Lesson Title
Self-Assessment
Cluster
Pathways
All
Essential
Question
Are any of the
Marketing
careers that
have been
discussed
interesting to
me?
TEKS
Career Portals:
1.A, 1.B, 2.A,
2.B, 2.D, 2.E,
3.A, 3.B, 3.C,
4.B, 4.C,4.D,
4.E, 4.G
Prior Student
Learning
Students should
have already
been presented
the Career
Module
Introduction
Estimated time
100 minutes
(2 class
periods)
Objectives
- Identify and explore career opportunities within the Marketing Cluster
- Align personal interests and skills with a variety of Marketing careers
- Develop a high school Program of Study (POS)
Materials/Equipment/Handouts Needed
- Vocabulary List
- Activity: What Does it Take to Become A…?
- Guest Speaker: School CTE Counselor
- Handout: Job Shadowing Tips
- Handout: Job Shadowing
- Job Shadowing Consent Form
- Job Shadowing Evaluation
- Career-Technical Student Organization Slideshows
(FBLA, TSA, SkillsUSA, BPA)
- Research Scavenger Hunt Handout
Introduction/Engage
- Instruct students to prepare for a vocabulary quiz
- Facilitate and collect quiz documents
- Following the quiz, review each of the careers discussed within the
career module thus far
Activities
- Activity: How Can I Become A…? (2 sheets/2 careers per student)
- Counselors discuss Programs of Study and Career-Technical
Student Organizations (CTSOs)
Lesson Closure
- Answer any follow-up questions that students may have
- Review select responses from the activity
- Review Job Shadowing Do’s and Don’ts
- Distribute Job Shadowing handouts
- Collect all Job Shadowing Consent Forms
- Distribute and review Research Scavenger Hunt handout
Assessment
- Verbal responses to questions
- Scores on “How Can I Become A…?” Activity Sheet
Extension
- Create your own version of “Marketing Career Jeopardy”
- Instruct students to take the OSCAR Inventory
(http://www.ioscar.org/tx/oscar.asp)
- Review Career-Technical Student Organization Slideshows
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 1
Accommodations for Learning Differences
- Accommodations Manual
- Guidelines and Procedures for Adapting Instructional Materials
- Sample Curriculum Customizations for Learning Differences
- Lesson Plan/Curriculum Modification Checklist
- Instructor Format for Curriculum Customization for Learning
Differences
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 2
WHAT DOES IT TAKE TO BECOME A…?
Name: _____________________________________________________________________
Class Period: ______________ Date: _____________ Score: ________________ out of 50
MARKETING OCCUPATION: __________________________________________________
Check (√) the minimum level of education needed for entry to this occupation (5pts):
____ No School
____ High School
____
Military Training
____ On-the-Job Training
____ Community College ____ Technical Certification
____ College/University (4yr)
____ Graduate School
____ Professional School
Check (√) all the required skills needed for entry to this occupation (5pts):
____ Writing
____ Calculating
____ Reading
____ Leadership
____ Teamwork
____ Critical Thinking
____ Computer Literacy ____ Verbal
SELF-ASSESSMENT (Questions 1 – 4, 10 pts each)
1. Would this be a fun occupation to have? Why or why not?
2. Why did you select the minimum level of education that you selected above?
3. Could you see yourself working in this position? Why or why not?
4. List something that you learned about this occupation that you did not know before this Career Exploration
Module.
5. Is there anything else that you would like to know about this occupation? If so, what?
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 3
JOB SHADOWING INFORMATION
Goals of Job Shadowing
- Provides opportunity for realistic exploration of specific Marketing careers
- Assists the student in assessing personal interests, aptitudes, abilities, by comparing
them with personal career choices
- Allows the student to reevaluate and redirect career choices
- Provides students with opportunities to experience the world of Marketing in a
controlled learning situation
Knowledge and skills needed prior to a job shadowing experience
- Strong communication skills, especially the ability to listen and follow directions
- Professional ethics/confidentiality
- General Safety
- Professional grooming/appearance
Facilitating the Job Shadowing Experience
- Students should prioritize their choices for a shadowing experience
- Teacher/student should match career choices with available shadowing sites
- Students should research careers/sites prior to shadowing experience
- Teacher/student arrange time for shadowing experience
- Parent/teacher arrange transportation for shadowing experience
- Teacher/student facilitates communication with shadowing sponsors
- Students complete all forms required for the shadowing experience
- Shadowing mentor facilitates experience and completes student evaluation form
- Students write thank-you notes after shadowing experience
- Students present written report about shadowing experience
Student Responsibilities
- Discuss goals of the career shadowing experience with parent/guardian
- Prioritize career experience options
- Use protocol procedures for contacting potential career shadowing mentor
 introduce yourself
 explain purpose for call
 ask permission to shadow
 gather details such as:
 mentor’s name, business address and phone number
 date and arrival/departure time of shadowing experience
 appropriate dress and type of shoes needed
 lunch arrangements, if appropriate
- Plan with parent/guardian for transportation
- Return signed permission form to teacher
- Research information related to the career shadowing experience
- Confirm appointment two days prior to the career shadowing experience
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 4
Job Shadowing Information Sheet Page 2
-
Arrive on time; if for any reason you cannot attend your scheduled experience, you
must notify your mentor and the school prior to designated date and time
Have mentor complete the Student Evaluation Form
Write thank-you note to mentor/sponsor
Possible Interview Information and Questions
- How did you decide to become a ____________?
- What education and training is required?
- How did you get your first job in this career?
- What do you enjoy most/least about your career?
- What specific skills are essential for this career?
- Career specific information:
 description/responsibility
 opportunities for advancement
 professional association for the career
 future employment outlook
- What is going to happen in this career in the next ten years?
- How is this career related to new and emerging careers?
- What technology is being used in this career?
- What can I do now to begin preparing for this career?
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 5
JOB SHADOWING TIPS
DURING THE JOB SHADOWING EXPERIENCE
-
Dress as if you’re going to a job interview --- PROFESSIONALLY
-
Be sure to let the person you’re shadowing know how much you appreciate the
opportunity
-
Arrive on time, be polite, courteous, and enthusiastic!
-
Don’t be afraid to ask questions—just remember to be respectful of their privacy
-
Try to meet as many other employees as possible to get a feel of the atmosphere
-
Observe everything…from technology used to dress codes!
-
Pay attention to how most communication is conducted (via email? in person? by
memo?)
-
Try to stay “out of the way” as much as possible
-
DO NOT TALK OR TEXT ON YOUR CELL PHONE
-
Take as many notes as possible
-
Ask for the person’s business card before you leave
AFTER THE JOB SHADOWING EXPERIENCE
-
Be sure to write a thank you note to the person you shadowed
-
Compile your notes into a two page report
-
Bring the thank you note and report to class the next day
-
Be prepared to discuss your experiences with the rest of the class
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 6
JOB SHADOWING CONSENT FORM
Student’s Name _______________________________________ Date
Job Shadowing Site ____________________________ Mentor
Address ____________________________________ City, State, Zip
Job Shadowing Date ___________________________ Duration/Time
PARENT/GUARDIAN CONSENT
____________________________ has my permission to participate in the Marketing Career Cluster job
(Student Name)
shadowing experience.
I understand that it is my responsibility to provide transportation to and from the shadowing experience.
I also understand that the student must provide the school with appropriate documentation of the job
shadowing experience to be excused from school.
I hereby release ___________________________________ and
(Job shadowing site)
(School District)
from any and all liability that may result during travel to and/or from participation in this experience.
_____________________________________
____________________________
Parent/Guardian signature
Copyright © Texas Education Agency, 2014. All rights reserved
Date
Day 6 & 7 of 10
Page 7
JOB SHADOWING EVALUATION
Thank you so much for participating in the Marketing Job Shadowing program. We hope that this has
been a worthwhile experience for both you and the student(s) who chose to shadow you. Because
people like you are willing to partner with education, the students begin to realize how to practically apply
learned skills and understand the relevancy of their studies.
Please provide some feedback on the job shadowing experience. Our goal is to utilize your input to
strengthen the experience for both students and future sponsors. Thanks again for your invaluable
contribution! (Please return this evaluation to the student in a sealed, signed enveloped.)
Student’s Name:
Sponsor’s Name:
Occupation:
Place of Employment:
Phone:
Email Address:
Street Address:
City:
State:
Zip:
1. Please list the date/hours shadowed: Date ___________ Hours_______ to ________
2. Please evaluate the student on a scale of 1 through 5, with 5 being the highest rating and 1
being the lowest.
Preparation 1
2
3
4
5 Proper
1
2
3
4
5
Attire
Manners
1
2
3
4
5 Motivation
1
2
3
4
5
3. What would you suggest to improve the Job Shadowing experience for you and/or your
company/business?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
4. What would you suggest to improve this experience for the student and/or the program?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
5. Would you be interested in being a future classroom speaker?
Yes
No
If yes, on what topic?
______________________________________________________________________
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 8
CAREER SCAVENGER HUNT
Name: ________________________________________
Date: ___________________
This scavenger hunt is designed to help you gain further understanding and knowledge about career
possibilities within your area of interest in Marketing. Based on your recent experiences in this class, you
will choose one occupation from each of the five pathways in the Marketing Cluster to research:
1) Merchandising:
2) Professional Sales:
3) Marketing Research:
4) Marketing Communication:
5) Marketing Management:
You will turn in two separate items:
1. An 8-page report
2. A display to accompany your report
Your report must have the following components:
- A title page (Page 1)
- A table of contents (Page 2)
- At least one-typed page per career (List each career separately at the top of its
respective page)
- A reference page at the end of the report (Page 8)
Within your report, you must include the following information:
- Knowledge, skills, and abilities needed
- At least three activities a person in this position would do on the job
- Physical work conditions
- Educational training required
- Average income
- Outlook of the career over the next five years
- Prospective employers within your city (or within close proximity)
- At least one college that offers a degree plan for this career
- Sources of all information (websites, books, etc.)
Within your display, you must present the following information:
- Names, average salaries, and minimum education requirements of the chosen
occupations
- Pictures or graphics of someone in the chosen fields
- Brief job description of each of the positions
- Actual job postings for each of the positions
Copyright © Texas Education Agency, 2014. All rights reserved
Day 6 & 7 of 10
Page 9