Monfort College of Business
Marketing
Bachelor of Science, Business Administration
In today’s highly competitive global marketplace it’s essential that
organizations understand and rapidly respond to the needs of their
customers. The Marketing Emphasis helps students:
• Identify target markets and develop marketing strategies
• Plan and market products and services that will satisfy consumer
wants and needs
• Develop and maintain sustainable competitive advantage
• Understand and manage brand equity
• Understand and build customer relationships
• Develop distribution and sales strategies
You’ll gain the knowledge and skills necessary for a career in product
planning and development, sales promotion, advertising and other areas
of marketing.
The fact that our marketing students have placed first in national marketing
competitions speaks volumes about the level of education you’ll receive at
the Monfort College of Business.
“Our students get real world experience here. They write reports, interface
with clients, and compete successfully in national competitions. When they
graduate, they have the skills they need to hit the ground running.”
Nathan Kling, Professor of Marketing
Learn from seasoned faculty with solid experience
Our award-winning faculty includes top professors, experienced executives
and practicing business professionals, all with the same goal in mind: preparing students for a successful future in the business world. They are dedicated
professors who thrive on interacting with students and helping you achieve
your potential.
Through traditional classrooms lectures, discussions and experiential
approaches, our courses facilitate a rich variety of conceptual knowledge,
personal skills and competencies. You’ll gain real world experience by
working on projects for actual clients, which serve as resume builders.
“The class sizes are really small,
and the faculty are all professors
instead of grad students.
I felt like I was getting a private
school education without the
private cost.”
Myranda Hoffman, Class of 2011
“The Malcolm Baldrige National
Quality Award speaks for itself;
I would always encourage seeking
students to give MCB a chance.
If their goal is to walk out with a
solid business foundation, support
that extends beyond school and
thousands of fond memories, there is
nowhere else I would recommend.”
The credentials that matter
For successive years, graduating seniors of the Monfort College of
Business scored in the top 5-10 percent on the national Educational
Testing Service Major Field Test in Business, which assesses students’ core business knowledge.
The Monfort College of Business is the first and only business
college ever to earn the coveted Malcolm Baldrige National Quality
Award from the Office of the President of the United States. The
college is accredited by AACSB International in both business and
accounting—the “gold standard” for accreditation.
Elizabeth Brady, Class of 2007
Meetings and Special Events Planner,
Ritz-Carlton Denver
At the Monfort College of Business, we do business
quite differently
We have one of the most unique, student-focused business programs
in the country. In fact, you’ll share a classroom with an average of 32
students. You can get involved in a nationally recognized student club
as soon as you want and you’ll get to work on real-world projects
most business schools save for graduate students.
How to Get Started
For more information about the
Marketing Area of Emphasis,
call (970) 351-2088 or visit the
Management and Marketing office in
Kepner Hall, Room 1090.
The tools you need,
the opportunities you want
www.mcb.unco.edu
www.facebook.com/
MonfortCollege
The Monfort College of Business is high
touch and wide tech, offering state-of-theindustry computing facilities, hardware,
software, tools and experiences that you’ll
use in the workplace.
Disclaimer: The University of Northern Colorado is an equal
opportunity/affirmative action institution that does not discriminate
on the basis of race, color, national origin, sex, age, disability, creed,
religion, sexual preference or veteran status. For more information
or issues of equity or fairness or claims of discrimination contact the
UNC AA/ EEO/ Title IX Officer at UNC Human Resource Services,
Carter Hall 2002, Greeley, CO 80639 or call 970-351-2718.
“At the Monfort College of Business, you get a well-rounded education
and can build close, personal, one-on-one relationships with faculty
and students. It has prepared me for life in the real world.”
RETURN SERVICE REQUESTED
501 20th Street, Campus Box 128
Greeley, CO 80639-0022
Joe Willman, Class of 2011