Lesson Plan
Course Title:
Graphic Design & Illustration
Session Title:
Self-Promoting Advertisement
Lesson Duration: Approximately 7-10 days
[Lesson length is subjective and will vary from instructor to instructor]
Performance Objective:
Upon completion of this assignment, the student will create an effective self-promoting
advertisement.
Specific Objectives:
1. Analyze advertisements.
2. Identify positive characteristics of self and others.
3. Create rough thumbnail sketches of design ideas.
4. Review and refine ideas.
5. Create final product according to established criteria.
6. Evaluate projects.
Preparation
TEKS Correlations:
130.88(c)
(1) The student applies academic knowledge and skills in art and design projects. The student
is expected to:
(A) apply English language arts knowledge and skills by demonstrating use of content,
technical concepts, and vocabulary; using correct grammar, punctuation, and
terminology to write and edit documents; and composing and editing copy for a
variety of written documents such as brochures, programs, posters, flyers, and
magazine covers.
(2)
The student understands professional communications strategies. The student is expected
to:
(A) adapt language for audience, purpose, situation, and intent such as structure and
style.
(8)
The student applies ethical decision making and understands and complies with laws
regarding use of technology in graphic design and illustration. The student is expected to:
(A) exhibit ethical conduct related to interacting with others such as client confidentiality
privacy of sensitive content, and providing proper credit for ideas;
(E) analyze the impact of the advertising and visual communications design industry on
society, including concepts related to persuasiveness, marketing, and point of view.
(9)
The student develops employability characteristics. The student is expected to:
(B) identify and demonstrate positive work behaviors and personal qualities needed to
be employable.
(11) The student develops an increasing understanding of graphic design and illustration. The
student is expected to:
(C) interpret, evaluate, and justify design decisions;
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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(D)
(F)
conduct oral or written critiques of designs by:
(i) applying a critical method of evaluation;
(ii) communicating an oral or written defense; and
employ a creative design process to create original two– or three-dimensional
projects by:
(i) creating designs for defined applications;
(ii) applying elements of design;
(iii) applying design principles and typography;
(iv) using good composition; and
(vii) creating a project by applying color.
Instructor/Trainer
References:
 http://jan.ucc.nau.edu/~rml/adv311/process/basics/lesson/sld001.htm
 Search for additional online references
Instructional Aids:
 Self-Promoting Advertisement slide presentation
 Self-Promoting Worksheet for Good Qualities
 Self-Promoting Advertisement Project Rubric
Materials Needed:
 Ad examples
 Mirrors
 Digital camera
 Printer
 Paper
 Pencil
 Eraser
 Pens
 Colored pencils
 Markers
 Tape
 Illustration board
 Tracing paper
 Ruler
 T-square
 Industry-appropriate cutters
 Examples of advertisements (good/exciting and dull/boring)
Equipment Needed:
Computer and monitor for displaying the presentation.
Learner
Ability to render with pencil, pen, and color tools.
Understanding of basic design principles.
Introduction
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
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MI
Introduction (LSI Quadrant I):
Give students time to respond to this question privately in a journal or on paper to
the following questions:
ASK: Who do you think you are?
ASK: Who do others think you are?
ASK: Which opinions should you listen to?
SAY: It is very important, especially in an art-based career, to reflect on who you are
from time to time. All artists allow the public a great deal of access to their innermost
feelings and thoughts. Sometimes the opinions of others receive more importance
than they should and can take over the self-talk that assists artists in the production
of work. At the end of the day, a graphic artist must filter out the unimportant
messages in order to protect the inner self.
SAY: “Wonderful” is the correct answer about who you are!
 You are wonderful in ways that are specific about you!
 You are the ONLY you there is or ever will be!
 You are unique
 You are talented
 You are funny
 You are terrific!
SAY: Today we are going to begin a project called a self-promoting ad. This project
is all about YOU! This is your opportunity to be the star – to really shine.
Outline
MI
Outline (LSI Quadrant II):
Instructor Notes:
I. Analyze advertisements
A. Examine what makes a good ad
B. Examine what makes a bad ad
C. List the basic qualities of a good ad—visual,
verbal, focal point, text, font selection,
effective use of white space, color….
D. What is the eye appeal?
This is a good time for the
instructor to review basic
design principles.
II.
The instructor can introduce
“character” words instead of
personality terms. Character
words help guide decisions
about right and wrong, like
truthfulness, integrity, or
honor – whereas personality
words could be things like
humorous, friendly, or even
awkward.
Identify positive characteristics of self and
others.
A. How can you market yourself?
B. What good qualities are apparent and should
be shared with others?
C. What good qualities are available within to
help others?
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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III. Create rough thumbnail sketches of design
ideas.
A. Quick three to five minute sketches of broad
concepts
B. Minimum of three rough sketches required
C. Use sketch paper and ink
IV. Review and refine ideas.
A. Share ideas with others informally (partners
or small groups)
B. Explain the concept
C. Ask others to evaluate the effectiveness of
your idea and concept.
D. Select the best idea to develop into a final
project.
Note: Be sure students
understand that comments
should be made in a positive
voice. Provide an example:
V. Create a creative/appealing final product.
A. Questions to consider:
1. How can you be best presented?
2. What is a positive mode of presentation?
B. Other broad concepts/considerations:
1. The ad must be realistic—you look like
you!
2. The ad must have a catchy phrase and a
punch
3. The ad must be truthful
4. The ad must use color well
C. Say what you mean and place it on the page
in an eye-catching manner
Discuss ideas in terms of
broad concepts before
providing students with the
evaluation criteria and
examples of finished
projects.
VI. Criteria for evaluation
A. Creativity/Appeal
B. 10” x 12” or larger
C. Full-color
D. Positive message
E. Effective use of design elements
F. Neatness
G. Completeness
Show examples of completed
projects, if available, to talk
through evaluation criteria.
“I really like your ideas; I
think this sketch comes
closest to communicating
your idea. I think the most
successful aspect of your
design is…. Perhaps if
you…your message would
be more effective.”
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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Application
MI
Guided Practice (LSI Quadrant III):
 Each student will complete the Worksheet for Good Qualities.
 Students will share their responses anonymously so other students can get ideas
of qualities they possess that they may not have considered previously.
 Each student should create an updated personal list of five to ten positive
qualities to use as the basis for the ad project.
 Students will begin creating rough sketches of the ad.
MI
Independent Practice (LSI Quadrant III):
 The students will create three rough sketches of self-promotional ads.
 The students will then select the best sketch to render full-size and in full color.
 The students will complete the ads and turn the projects in for evaluation.
Summary
MI
Review (LSI Quadrants I and IV):
 Have students reflect in journals the positives and negatives associated with this
project. Key thoughts for reflection:
 Students are wonderful and should consider for a moment how their best
qualities can be useful and helpful in their world.
 Honesty and truthfulness are important concepts in advertising.
 Students must seek out the positive voices in order to protect their inner
selves/self-concepts.
 Other people’s opinions of you can be helpful, but the most important opinion
of yourself is yours.
Evaluation
MI
Informal Assessment (LSI Quadrant III):
 Work will be examined and evaluated through ongoing teacher assessment and
feedback during the design, development, and production process.
 In order to refine ideas and stay on track for completing the project, students
should participate in informal and impromptu critiques within small
groups/partners or with the instructor.
MI
Formal Assessment (LSI Quadrant III, IV):
Students will participate in a formal critique of the final advertisement. The project
rubric should be used as the basis of the critique comments and should be used to
grade the final products.
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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Extension
MI
Extension/Enrichment (LSI Quadrant IV):
 Maintain a reflective journal.
 Create future ads to promote others.
 Read about/research self-concept.
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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Worksheet for Good Qualities
List three good qualities for the students in your class. Begin with yourself! No names!!
Student
Quality 1
Quality 2
Self
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
#20
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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Quality 3
Self-Promoting Advertisement Rubric
Criteria
Completeness
(30 pts)
Design elements
(10 pts)
Self-Promotion
(30 pts)
Creativity
(20 pts)
Technical skill
- 10” x 12”
minimum
- use of full color
- realistic
- neat
(10 pts)
Exceptional
Above Average
Below Average
Unacceptable
25-30 points
16-24 points
1-15 points
0 points
All elements
included (quality
list, 3 design
concepts, final
advertisement).
Final
advertisement is
complete, but
quality list or
design concepts
are incomplete.
List and design
concepts are
complete, but
final
advertisement is
incomplete.
None of the
parts of the
project is
complete.
9-10 points
5-8 points
1-4 points
0 points
All design
elements are
appropriately
applied.
3-4 design
elements are
appropriately
applied.
1-2 design
elements are
appropriately
applied.
No evidence of
application of
design
elements.
25-30 points
16-24 points
1-15 points
0 points
Message is clear,
positive, and
effective.
Message is clear
and positive, but
ineffective.
Message is
effective but
needs some
clarification or is
negative.
Message is
unclear,
negative, and
ineffective.
18-20 points
10-17 points
1-9 points
Design ideas are
original in thought
and exceptionally
creative.
Design ideas are
somewhat
original and
creative.
Limited evidence
of creativity and
originality in
thought.
9-10 points
5-8 points
1-4 points
Professional
project.
Drawing level is
appropriate and
all products are
neat and
professionally
presented.
Drawing level is
appropriate, but
there are
smudges or
rough edges on
the final products.
Drawing level is
inappropriate but
the products are
neat.
Points
0 points
No evidence of
attempted
creativity or
originality in
thought or
execution of
project.
0 points
Project is
unprofessional.
Drawing level is
inappropriate
and there are
smudges,
stains, creases,
torn edges, etc.
on the final
products.
Total_______________
AAVTC: Graphic Design & Illustration: Self-Promoting Advertisement
Copyright © Texas Education Agency, 2011. All rights reserved.
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