Course Title: Graphic Design & Illustration
Session Title: And It Was…Just Right
Lesson Duration: Approximately 2-3 weeks
[Lesson length is subjective and will vary from instructor to instructor]
Performance Objective:
Upon completion of this assignment, the student will be able to utilize designated items to create an advertisement as specified by a client.
Specific Objectives:
The learner, upon completion of this unit of instruction will be able to:

Take accurate measurements.

Apply design elements in a project

Apply color theory in a project

Design an ad according to pre-established criteria

Evaluate a design project

Reflect on a design project
Preparation
TEKS Correlations:
130.88 ( c) (1) (A)
The student applies academic knowledge and skills in art and design projects. The student is expected to: apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; …and composing and editing copy for a variety of written documents such as brochures, programs, posters, flyers, and magazine covers;
130.88 ( c) (1) (B)
…apply mathematic knowledge and skills by identifying whole numbers, decimals, and fractions applied to measurement and scale;
130.88 ( c) (2) (A)
The student understands professional communications strategies. The student is expected to: adapt language for audience, purpose, situation, and intent such as structure and style;
130.88 ( c) (9)
The student develops employability characteristics.
130.88 ( c) (11) (F)
The student develops an increasing understanding of graphic design and illustration. The student is expected to: employ a creative design process to create original two- and threedimensional projects by;
(i) creating designs for defined applications;
(ii) applying elements of design;
(vii) creating a project by applying color;
Interdisciplinary Correlations:
ART: 117.52 (C)(1) – Perception. The student develops and organizes ideas from the environment.
(B) compare and contrast the use of art elements (color, texture, form, line, space, value) and art principles (emphasis, pattern, rhythm, balance, proportion, unity) in personal artworks and
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
1

those of others, using vocabulary accurately.
Instructor/Trainer
References:
Search online furniture sites
Interior design magazines (half price and used book stores)
Old books for interior design (half price and used book stores)
Instructional Aids:
1. “And It Was…” Slide Presentation
2. “And It Was…” Slide Presentation Talking Points
3. Student Reflections Worksheet
4. Rubric
Materials Needed:

References for visual accuracy

Pencils

Pens

Rulers

T-squares

Pigment (paint, markers, ink , colored pencils)

Tracing paper

Enlarger

Illustration board

Tape

Erasers

Tools for pigment (brushes, water containers, trays)
Equipment Needed:

Computer for references

Internet capability
Learner

Ability to simplify

Ability to meet specified requirements
Introduction
MI Introduction (LSI Quadrant I):

Clients are usually very specific about their advertisement requirements and ideals.

It is the job of the advertising artist to meet the client ’s specifications.

Simplicity in communication allows for a clean, easily understood ad that uses color and composition as key factors.
Outline
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
2

MI Outline (LSI Quadrant II):
I. The task is to create an ad using 3-5 chairs
A. Varying styles
B. Varying colors
II. The client wants a clean, simple advertisement that produces:
A. Good composition
B. Effective statement
C. Strong visual interest
D. Solid background
III. Required elements:
A. Solid background
B. Headline
C. 3-5 chairs
D. Company name
IV. Criteria for final product:
A. The colors used must work well with the solid color background.
B. The headline must be catchy and interesting.
C. The entire ad must be eye-catching and attention-holding.
D. The ad must have the company ’s name positioned so that it is highly visible and easily read.
E. Chairs may overlap or stand alone.
F. The composition must be show evidence of applying basic design elements.
G. Unused white space is also important.
Application
Instructor Notes:
The instructor can show examples of simple, and effective advertisements using the internet or magazines.
NOTE: The student must honor the client’s requests and seek to fulfill the design requirements.
MI
MI
Guided Practice (LSI Quadrant III):

View chair references.

Select 3-5 chairs of various colors and styles.

Examine simplistic, well-designed ads.

Consider the design to be created with the chairs.

Consider the colors and solid background.

Consider the headline placement.

Consider placement of the company name.

Use thumbnails to address the assignment.

The teacher will guide student creation and aid in color choices.
Independent Practice (LSI Quadrant III):
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
3


The student will select the best design with instructor guidance.

The student renders each chair realistically.

The student uses the correct perspective.

The student creates a visually interesting design.

The student creates a well thought-out headline.

The student places the company name appropriately.

The student uses color to gain the best impact.

The student keeps their work clean and neat.

The student creates work at the designated size, with good color, good visuals, a good headline, and a well-placed company name.
Summary
MI Review (LSI Quadrants I and IV):

Clients often know the desired look required for the advertising of their product.

The advertising artist seeks to meets the clients ’ needs.

Personal preferences must take a back seat to the specifications of the client.

Clean, visually interesting work is a must in ad creation.
Evaluation
MI
MI
Informal Assessment (LSI Quadrant III):
The teacher monitors individual progress as students work on activities, and provides individual help/redirection as needed.
1. Ongoing evaluation by the instructor (the instructor may wish to develop a rubric on this)
2. Classroom critique of first design
3. Information repeated, restated as needed
Formal Assessment (LSI Quadrant III, IV):

The rubric will present a basis for grading student work.

Students will complete the reflection activity.
Extension
MI Extension/Enrichment (LSI Quadrant IV):
Students can create other print advertisements for upcoming school or community activities. Students will need to include and adhere to specified information given for the particular event.
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
4

This chair is just right!
A client wants a simple ad.
The ad will only use 3-5 chairs.
The ad will have a solid color background, and it may be white.
The chairs must be accurate in rendering.
Clean and neat
Represent each chair in a clean and neat manner.
Good perspective
Good color
Good composition
All require thought
All require consideration
All require time and effort
Critique
Listen to others
’ input.
Be able to verbalize why or why not their ideas may work.
Be able to support your own thoughts.
Think on your feet!
Cross the finish line
You will need the following in your work:

Clean well drawn chairs

Good headline

Good copy

Good composition

Overall smudge free

Camera ready
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
5

Name_____________________________
Was I happy with my final result? Why or why not?
Could I have put more effort into the design? If yes, in what way?
What did I dislike or would have done differently?
What did I learn from this particular project?
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
6

No Attempt Some Attempt
Meets
Standards
Exceeds
Standards
Listens to others
Verbalizes
1
No Attempt
No Attempt
2
Minimal attempt
Minimal attempt
3
Listens
Sometimes
4
Listens and responds
Used Basic Explicitly
Supports their theories
Thinks on their feet
No Attempt
No Attempt
Occasionally
Some attempt
Has some support
Complete but needs work
Always
Done correctly
Total
NOTE: Multiply score by 6.25 to get project total on 100-point scale.
Score
AAVTC: Graphic Design & Illustration: And It Was…Just Right
Copyright © Texas Education Agency, 2011. All rights reserved.
7