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Mobile Multimedia
Services
Bosco Eduardo Fernandes
Siemens and UMTS FORUM
CHAIRMAN ICT GROUP
(IT Media, Applications & Content)
Tel.:+49 89 722 25524
Fax.:+49 89 722 24646
e-mail:bosco.fernandes@icn.siemens.de
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P
resentation Outline
Presentation
Service / Applications wish list
Standards
Devices
Conclusion
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Main
Main drivers
drivers towards
towards the
the
Information
Information Society
Society
The USER preferences
Needs & Wants
- Being Informed
- Being Entertained
Being in Control
““On
On the MOBILE
”
MOBILE”
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TWO
TWO MAJOR
MAJOR ISSUES
ISSUES
User
Content
Provider
Interoperability
USER wants information and Content while on
the move
The Operator wants to more Revenues
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Definition
Definition of
of Services
Services and
and
Applications
Applications
Services are a portfolio of choices
Applications are the building blocks that
enable the creation of services
Content is the information the user
wants to create and //or
or use
Devices allow a user to interact with the
application to create
create,, access and use
content
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Service
Service // Applications
Applications wish
wish
list
list
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Mobile
Mobile ISP
ISP
Service
Service
Categories
Categories
Concept
Concept
&
& Applications
Applications
Mobile
Internet
access
Mobile
Intranet/
Extranet
access
Portal
Portal
Specialised
Specialised Services
Services
Customised
Infotaiment
Multimedia
Messaging
Service
Conferencing
?
?
?
Messaging
?
?
?
Internet Access
Networking
?
?
?
LBS
?
?
?
Entertainment
?
Financial services
?
Infomation services
M-Commerce
LBS
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
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Rich
Voice
?
?
?
?
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Applications & Down Load
Times
Services
2G
PSTN
ISDN
2G+
3G
E-mail file
10 Kbyte
8 sec
3 sec
1 sec
0,7 sec
0,04 sec
Web page
9 Kbyte
9 sec
3 sec
1 sec
0,8 sec
0,04 sec
Text file
40 Kbyte
33 sec
11 sec
5 sec
3 sec
0,2 sec
28 mins
9 mins
4 mins
2 mins
7 secs
48 mins
18 mins
8 mins
4 mins
14 sec
1100 hrs
350 hrs
104 hrs
52 hrs
>5 hrs
Unacceptable Large report
Wait Times
2 Mbytes
Video clip
4 Mbyte
Film with TV
Quality
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Acceptable
Wait Times
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SERVICE
SERVICE ISSUES
ISSUES
SCALABILITY
INTEROPERABILITY
PORTABILITY
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Portability and Interoperability
VART
HÄR
SJ
BJ
DBB
BR
GL 83
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VOICE
VOICE
SIMPLE VOICE
RICH/
Enhanced
VoIP
Video Telephony
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Voice Services
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Rich Voice Services
Hands Free
Voice Controlled
Voice Enabled Traffic
Services
• Voice
recognition
• Server enabled VXML
• Text to Voice
• Synthesised Voice
• Voice Browser
Samsung Electronics
Voice Guided
Navigation Services
Voice Assisted Banking Services
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Unified
Unified Communications
Communications
-IP-based unified Messaging
voice, fax, email, voicemail
services or
Voice Mail
E-Mail
Fax Mail
-Integrated with global VoIP
infrastructure
-IP Communications
-Real-time Communications
-Content & Transaction Services
-Extensible Application Platform
• Web content
• Personalized,
Contact Centers, Online gaming
and Entertainment
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APPLICATIONS
Information
Information Services
Services
-classic
-classic
-Location
-Location based
based and
and telemetry
telemetry
Message
Message and
and Mail
Mail
-voice,
-voice, text,
text, image
image and
and video
video
-video
-video postcards
postcards
M-Commerce
M-Commerce
Enterprise
Enterprise processes
processes
Groupware
Groupware
PDA
/ Phone
-networked
-networked games
games
-shared
-shared screens
screens
-chat
-chat groups
groups
Interactive
Interactive multimedia
multimedia
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XCM:
XCM: eXtended
eXtended Content
Content
Management
Management
Content
Application
Content
Development
Content
Delivery /
Management Management Acceleration
Management
Multimedia
Content
Edge Network
Authoring
Delivery
Metadata
Digital Asset &
Mgmt.
Rights Mgmt.
Streaming
Software
Recombination Media Delivery
Configuration
Mgmt.
Caching
Personalization
Document
Process Mgmt.
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A market in transition
dia
Me
y
t
i
l
i
b
Mo
IP
Internet
DxB
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Standards
Standards
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Bluetooth
Bluetooth
WLANS
WLANS
IMT2000
IMT2000
Convergence
Convergence
UMTS
UMTS
IPv4
IPv4
SUMMARY of Future Standards
GPRS
GPRS
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IPv6
IPv6
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STANDARDS
STANDARDS
Divergence in the core and
convergence on a service level
Define precise service capabilities
Establish relationship with
Content standards bodies
Define content charging hooks
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IPv6
UMTS R5 (2003) cellular wireless
standards mandate IPv6
Enabling anyone to provide new applications
and services
? Allowing rapid innovation and growth
other important specs are further behind on
the standards track, but in good shape
–mobile IPv6, header compression,
–A6 DNS support,...
much work to be done moving application,
middleware, and management software to
IPv6
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Quality of Service (QoS)
Multimedia data requires a predefined QoS
in terms of:
-Guaranted throughput / amount of data
processed per Second
-Controlled delay / average time for a
packet from origin to destination
-Controlled Jitter /difference in delay from
one packet to another
TCP can shape throughput and guarantee that the data
reaches the other end but no predefined value, since it
requires a feedback from receive end.
UDP guarantees throughput but not all the data reaches the
destination since it does not wait for the ACK.
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UMTS
UMTS QoS
QoS Model
Model
Videotelephony
Streaming
video
Streaming
music
Voice
Core IP
Network
File
downloading
Calender
synchronisation
Mail
downloading
Web
browsing
Teleshopping
Teleworking
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Phone
Phone to
to DATA
DATA ASSISTANT
ASSISTANT
Multifunctional UMTS Devices
--PDA
PDA
--MP3
MP3 Player
--Digital
Digital Camera
--Game
Game Player etc...
Content on Digital Data storage
--Flash
Flash cards
/optical Disks,
Smartcards
cards,, magnetic
magnetic/optical
Disks,Smartcards
Ad
-hoc Connectivity
Ad-hoc
Bluetooth
?
Bluetooth,, RLANs
RLANs,, WLANs
WLANs?
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New Multimedia / Mixed Data Services will create
requirements on Applications /Content/Devices
in Conjunction with different usage or
User groups of UMTS Devices
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Java Applications (Terminal)
Highly optimized VM (called KVM) for
resource constrained devices
Small memory footprint
Compatible with standard JVM
bytecodes
Over air application (Midlet) down load
Write once use many times on the same
profile
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RIGHT
RIGHT DEVICE
DEVICE
Applications
Applications
Service
Service Scenario
Scenario
Contents
Contents
RF
RF
Baseband
Baseband
Display
Display
Protocols
Protocols
Memory
Memory
User
User Interface
Interface
I/0
I/0 Capabilities
Capabilities
Application
Application
Platform
Platform
(OS,
browser
(OS,browser
Java
Java etc.)
etc.)
etc
etc
Components
Components Technology
Technology
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UMTS
UMTS
DEVICES
DEVICES
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Battery
Battery Power
Power aa Limiting
Limiting
Factor
Factor
Faster Processors
Capacity
/
Capacity / Colour screen +
Colour screen +
Power
Power
CPU/
memory to
CPU/memory
to run
run Java
Java
0power
0power drain
drain
Gains in Data
Transmission
Battery Improvement
Time
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SUMMARY
It is important to segment and offer a
smaller number of services to the
local users as well as roamers
Support of multimedia applications via:
-High bandwidth
-a range of QoS attributes
To ensure the success of UMTS Services
Creation,introduction of Applications
/ Content and Devices have to be well
coordinated
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Thank you for your
attention!!
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