People as Sources of Technology Outside Experts tive a g Ne X X X ive t i X X s Po Internal Staff Literature 15.301/15.310 Customer Evaluation of Solutions as a Function of Idea Source 0.7 0.6 0.7 0.4 0.6 0.3 0.5 0.2 0.4 0.1 0.3 0 0.2 0.1 Internal 0 External Source of Idea High Low Evaluation o f Solution 15.301/15.310 Proportion Proportion 0.5 'Boundary Impedance' of the Organization Outside Experts e ativ g e N X X X X X Internal Staff Literature 15.301/15.310 Science and Technology • Science is Universal. • Technology is Local. 15.301/15.310 Technology • • • • • • • Technology is defined in terms of: The Business Goals The Marketing Strategy and most importantly, The Culture of the organization in which it is developed. Technical problems are thus defined in terms of that culture and its system of values. 15.301/15.310 The Local Nature of Technology • • • • • • This implies that: Anyone outside of the organization cannot fully understand the way that those within the organization define technical problems without understanding the organization's culture. This difficulty in understanding the problem is the principal barrier to technology fransfer. Barriers of this sort arise any time that we try to transfer knowledge across organizational boundaries. It thus holds true for internal communication as well as communication with other organizations. It is one of the causes of poor interfunctional relations in organizations. 15.301/15.310 Quality of Transfer (Fewer ECs) Performance in Transferring Designs to Manufacturing as a Function of CAD System Use for Communication High p < 0.02 Low 0 0.2 0.4 0.6 0.8 1 Mean Communications per Day (Through CAD System) 15.301/15.310 1.2 1.4 Using a Common Reference to Reduce Ambiguity in Communication Product Development Manufacturing Engineering 15.301/15.310 References Allen, Thomas J., 1984. Managing the Flow of Technology: Technology Transfer and the Dissemination of Technological Information within the R and D Organization, MIT Press, Cambridge, MA. 15.301/15.310