Social Media
for Public Services
ITU – ASEAN Social Media Forum | December 2014
Enda Nasution, Founder, Sebangsa
My Information
• Enda Nasution
– Blog: http://enda.goblogmedia.com
– Twitter & SebangsaID: @enda
• Non practicing Civil Engineer
with 9 year old son
• Blogging since 2001, 1st chairman to Pesta Blogger 2007
• Professional experiences at Ogilvy Jakarta, Cheil Samsung,
Mono Group (Thailand)
• Technical Advisor Inmark Digital (2009 – now)
• Managing Director of SalingSilang.com, Indonesian Social
Media Platfom (2011 – 2012)
• Working on new social media platform aiming to transform
Public Service SEBANGSA APP (2012 – now)
Big on Social Media/Interactivity
• Facebook Users 4th global 60m
• Jakarta No 1 most active Twitter city
• Head of Country is on Twitter @sbyudhoyono
• First lady in on Instagram @aniyudhoyono
• Internet Users 25% or 60m
• Mobile Phone Users 84%
• Smartphone Users 24%
• Unique Culture
• Specific Behavior
• Communities and Groups are BIG
• Pop. 240 million
• 13,000 islands
• 300 hundreds languages
INDONESIA
• Democratic System
• National and Local Election
• Freedom of Media & Speech
• GDP US$ 3.5k per capita, Indonesia
• GDP US$ 8k per capita, Jakarta
SOCIAL MEDIA IMPACTS
Social
Relationships
Friendships, Marriage
Offices, Schools
Politics/
Government/
Civic Duty
Business/
Marketing/
SME
Media/
Information/
Knowledge
Development/
Education
Improving
Life’s: CITY
SOCIAL MEDIA for SOCIAL GOODS
Communications
Expressions
Participations
Interactions
Information
Relief
Vanity
Actions
Digital /
SocMed
/ Mobile
Pressure Group
Advocacy
LAPOR: National Reporting System
User
Report
Monitoring
Twitter as Reporting and Delegation Tools
Social
Collaboration
https://www.floodtags.com/
Using Real Time Public Data
Analyzing Public Data
http://www.unglobalpulse.org/nowcasting-food-prices
http://nowcasting.unglobalpulse.org/
Existing SOCIAL MEDIA Platforms
Twitter,
Facebook,
Instagram
Open & Public
Data
Existing
Audience
Limited
Functionality
No
Customization
New SOCIAL MEDIA
aim to transform Public Services
Do we need
another one?
Do we have the
technology?
What are the
advantages
How to make it
work?
• Research, Design,
Development: 2yrs
• Team of 35 people in Jakarta &
Yogya
• 1st Version Okt 2014:
#buburayam
www.sebangsa.com
PUBLIC SERVICES IN #1STVERSION
Social Emergency Channel
Social Call Center
Next to be provided are Sebangsa365 (national calendar), Sebangsa000
(location services), Sebangsa24 (media watch), SebangsaTV (tv watch),
Sebangsa108 (information center) and more
s-Gov | Nov2014
Berbagi & Membangun