Proceedings of 7th Annual American Business Research Conference

advertisement
Proceedings of 7th Annual American Business Research Conference
23 - 24 July 2015, Sheraton LaGuardia East Hotel, New York, USA, ISBN: 978-1-922069-79-5
The Mechanism for Global Expansion of Medium Enterprise: the case
of SL Corp. in South Korea
Jaeyoung Cho* and Jangwoo Lee**
This paper proposes a framework to analyse a medium enterprise on the basis of the
mechanism perspective through the case study on SL Corporation in South Korea. SL
corporation is one of the successful international medium enterprises in South Korea,
which is a global leading company in lamp system of automobile industry. We found
these generic mechanisms for global expansion of a medium enterprise from the case of
SL Corporation. There are mechanisms of selecting, learning and coordinating.
Selecting is about choosing the appropriate geographical focus & mode of international
entry. Learning process concerns international new absorptive capacity. Coordinating
process is related to combinative capabilities & integration of global activities. SL chose
the location that offers opportunities of learning & growth. The company was able to
acquire core knowledge about market & technologies by global learning and
establishing innovation centre. Also, the company could accelerate knowledge
absorption & new capability building via effective coordinating of global activities.
Key words: SL, Medium Enterprises, Global Expansion, Mechanism
* A graduate student, Department of Management, Kyungpook National University, Daegu, South Korea. Email:
chojae7646@gmail.com. Phone: +821055477646
**Corresponding author, Professor, Department of Management, Kyungpook National University, Daegu, South Korea.
Download