Proceedings of 7th Annual American Business Research Conference
23 - 24 July 2015, Sheraton LaGuardia East Hotel, New York, USA, ISBN: 978-1-922069-79-5
A Case Study of Firms That Using Crowdsourcing in South Korea
Kyungmi Lee* and Jangwoo Lee**
Open innovation has gained increased attention as s potential paradigm for improving
innovation performance. This paper addresses crowdsourcing, an under-researched type
of open innovation that is often enabled by the web. The purpose of this paper is to
categorize the types of crowdsourcing that would be suitable for firms in South Korea.
There are four types of crowdsourcing, which are contests, collaborative communities,
complementors and labor markets. It is worth that checking the types of crowdsourcing
which categorized by the foreign companies based on the notion(idea) that adapting
whether there is a need to adapt common things in South Korea’s company. To take full
advantage of crowd-powered innovation, it needs to understand what kinds of problems
benefit from open innovation and why. This paper examined the types of crowdsourcing
through a multiple case study in South Korea’s companies and what strategies would be
suitable for them.
Key Words: Open innovation, Crowdsourcing, Strategy
* A graduate student, Department of Management, Kyungpook National University, Daegu, South Korea. Email:
yiikm91@gmail.com . Phone: +821064802904
**Corresponding author, Professor, Department of Management, Kyungpook National University, Daegu, South Korea.