Proceedings of World Business, Finance and Management Conference 14 - 15 December 2015, Rendezvous Grand Hotel, Auckland, New Zealand ISBN: 978-1-922069-91-7 Value Investing in the Thai Insurance Industry Sampan Nettayanun* This study explores the value investing strategy specifically for the insurance industry in Thailand. It employs multiple measures of “value,” suitable for insurance companies. It finds that value premium exists in the Thai insurance industry. Most of the “value” portfolios constructed from these measures significantly outperform the market, even when adjusting for price volatility and portfolio’s. The cumulative returns are also higher for the value stocks, when compared to the “growth” stocks and the market. This value anomaly cannot be fully explained by the capital asset pricing model. *Dr. Sampan Nettayanun, Faculty of Business, Economics and Communications, Naresuan University, Thailand, Email: sampann@nu.ac.th