10th World Telecommunication/ICT
Indicators Meeting (WTIM-12)
Bangkok, Thailand, 25-27 September 2012
Contribution to WTIM-12 session
Document C/18-E
26 September 2012
English
SOURCE:
Point Topic
TITLE:
Measuring Internet digital broadcasting
ITU WTIM 2012
Session 4 Digital Broadcasting
Bangkok, 27 September 2012
Measuring Internet Digital Broadcasting
An overview of Point Topic practice and issues
Tim Johnson, Consultant Analyst, Point Topic
www.point-topic.com
Agenda for the talk
IPTV (Internet TV) in context
What Point Topic does in IPTV
IPTV issues to address
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Point Topic’s mission
Our mission
To provide the best factual source
of broadband market information available
Fixed broadband, IPTV, VoIP
Statistics
Operator profiles
Analyst reports
Broadband maps
Postcode map of UK
broadband
Coming soon
Mobile
Coming soon
Post sector maps of
EU countries
3
Defining IPTV
IPTV = “Internet Protocol TeleVision”
But there’s a difference between what the letters stand for and what IPTV
means
A practical definition:
“Delivering television content to end-users over internet connections”
The content may be transported at least partly over dedicated channels
by-passing the public internet
End-users see the TV content as delivered over their broadband
connection
“TV+Broadband” cable or FTTP users will find it hard to make the
distinction between IPTV and regular TV channels
The main categories of service are:
OTT – “Over The Top” – content is sent end-to-end over the open internet.
Usually free, sometimes with a charge for premium content
“IPayTV” - where the content provider invests in some level of dedicated
capacity for delivery and a fee is usually charged
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2
The role of IPTV in
digital broadcasting
One of 4 digital TV platforms
Two major segments to
internet TV
Over-The-Top (OTT); 500m user
homes?
Subscription IPTV; 70m+ homes
Challenging the established
modes?
Instant availability
Unlimited choice
Costs from free to premium
Where will the boundaries be?
Other platforms will always be
cheaper for mass-market
broadcasting
IPTV Subscriber Total
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
2007Q1
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2
2008Q3
2008Q4
2009Q1
2009Q2
2009Q3
2009Q4
2010Q1
2010Q2
2010Q3
2010Q4
2011Q1
2011Q2
2011Q3
2011Q4
2012Q1
Terrestrial, satellite, cable,
internet TV
Subscription IPTV: where the service provider
supports end-to-end QoE for the end-user .
Point Topic data showed 65.6m IPTV
subscribers at Q1 2012. This is “the total of the
providers we track”, not the full global total.
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Point Topic’s approach to
IPTV data collection
A network of researchers compiles ISP data on
broadband services, tariffs, subscriber numbers etc.
Sources are mainly ISP retail websites
A specialist researcher gathers IPTV subscription data
and compiles estimates
Sources are company reports, media stories, regulator
reports
Tracking over 100 providers in over 50 countries
Researchers enter data direct to an online database
Editor reviews, checks and approves for publication
Simultaneous publication on a quarterly schedule
About 10 weeks after the end of each quarter
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3
Producing the IPTV dataset
Sample shows the researcher ‘s working sheet. Green cells show data
from regular operator reports. Blue cells are other sources, usually media
reports. Amber are estimates based on actual sources for other quarters.
Country
Service
Profile
Belarus
IPTV
Belarus Other
Belarus
IPTV
Beltelecom
Belgium
IPTV
Belgacom
Bosnia and
IPTV
BH Telecom
Bosnia and
IPTV
Telekom Srpske
Brazil
IPTV
Telefonica de Brasil
Typical media source quote; “China
Brazil
IPTV
Telemar
Telecom had reached over 12m IPTV
Canada
IPTV
Bell Aliant
subscribers by the end of 2011.” Dr Qing
Canada
IPTV
MTS
Xiao, Head of IPTV Services at China
IPTV
SaskTel
TelecomCanada
(Shanghai), reported
in the April
Canadaof IPTV News
IPTV
TELUS
2012 edition
Chile
IPTV
Telefonica de Chile
China
IPTV
China Digital TV Co.
China
IPTV
China Telecom
China
IPTV
China Unicom (Hong Kong) Ltd
Colombia
IPTV
EPM Telecomunicaciones (UNE)
Croatia
IPTV
T-Hrvatski Telekom
Cyprus
IPTV
CYTA
Technologie
Unknown
DSL
ADSL2+
ADSL
ADSL2+
FTTH
ADSL2+
FTTN+VDSL2
ADSL2+
ADSL2+
ADSL2+
DSL
Unknown
ADSL2+
ADSL2+
ADSL
ADSL2+
ADSL2+
2011Q3
2011Q4
2012Q1
Unit
Total
Total
Total
Subscribe
26,000
28,000
30,000
Subscribe
400,000
430,000
450,000
Subscribe 1,139,000 1,200,000 1,254,000
Subscribe
40,000
45,000
50,000
Subscribe
17,458
23,113
28,000
Subscribe
5,000
5,000
5,000
Subscribe
7,500
8,000
8,000
Subscribe
68,199
77,060
84,934
Subscribe
93,244
95,476
95,695
Subscribe
92,500
93,960
95,000
Subscribe
453,000
509,000
553,000
Subscribe
45,000
48,000
50,000
Subscribe 1,050,000 1,125,000 1,200,000
Subscribe 10,750,000 12,000,000 13,000,000
Subscribe
800,000
900,000
950,000
Subscribe
150,000
160,000
170,000
Subscribe
337,000
341,000
345,000
Subscribe
41,000
41,500
41,500
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Point Topic Broadband Services Database
Editors’ Interface
Supports detailed entry and editing of broadband service data for each ISP.
Screen shown here includes service name, technologies used, icons for
bundle contents, downstream/upstream bandwidth, data allowance in
gigabytes, currency, setup costs with icons for each category, monthly costs,
special features, source number.
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4
Point Topic Broadband Services Database
Statistics – IPTV etc.
Data on subscription numbers for broadband in general, and IPTV and
VoIP services in particular, are collected on the same cycle and entered
into the same database.
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Point Topic Broadband Services Database
What the user sees: Viet Nam
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5
What metrics?
Does this define the objective?
“We need metrics which will help the ITU, other international agencies,
and national planners and policy-makers to understand the economic,
social and cultural impact of internet digital broadcasting and to contribute
to its successful development.”
Number of households using IPTV
The total using either or both of the 3main types of service
The number with subscription IPTV
Hours of viewing IPTV
The measure which shows how IPTV relates to the other TV
platforms
Revenue generated by IPTV
Including payments for content as well as service subscriptions
Requires a solution to the bundle issue
Coverage of IPTV
Percentage of households able to receive IPTV
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How can we measure them?
Service
providers
Traffic
measure- CrowdSurveys
ment1 sourcing2
User
OTT
household Subnumbers
scription
O
X
X
?
X
X
O
?
Hours of viewing
O
X
X
?
Revenue generated
X3
X
O
?
Coverage of IPTV
O
O
X
X
X – Source shown can provide data; O – Source unlikely to provide data
1 Data traffic packet inspection can show where TV content is being downloaded
2 User log-ons, eg to speed test sites, can show where networks are IPTV capable
3 Can be estimated from analysis of tariffs
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The bundle issue
Having a large database of broadband
service tariffs allows Point Topic to
produce statistically valid averages for
the prices of multi-play service bundles.
International comparison of “Broadband +
IPTV” bundle pricing
The form of these distributions reveals
that ISPs are generally applying
relatively similar values to the elements
in the bundle.
Comparison with broadband-only prices
makes it possible to extract a
generalised estimate of the proportion of
monthly rental which can be attributed to
the IPTV component – 34% for this data
for end-2010. Hence estimates of IPTV
revenue can be derived even when most
sales are bundles.
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Conclusions 1: IPTV situation
IPTV, or Internet TV, is of major and growing economic,
social and cultural importance
Full and consistent international statistics on IPTV are
generally lacking
Five main IPTV metrics are proposed as the ideal to aim
for (see Conclusions 2: IPTV metrics)
Collecting the metrics would require international
innovation, using for example:
Service provider data, Field surveys, Traffic
measurement, Crowd sourcing
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Conclusions 2: IPTV metrics
Five IPTV metrics are proposed with basic definitions as set
out below
1. Total IPTV households
•
Number of households which use IPTV
2. Subscription IPTV households
•
Number of households using IPTV services which depend on dedicated infrastructure
3. Hours of viewing IPTV
•
Average hours of IPTV viewing per household per day
4. Revenue generated by IPTV
•
Total revenue per year generated by IPTV subscription services
5. IPTV coverage
•
Percentage of households in areas where IPTV-capable broadband is available
The relevance and definition of the of the metrics listed need to
be reviewed by the Expert Groups of ITU to ensure
international comparability of the data
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Tim Johnson, Consultant Analyst
tim.johnson@point-topic.com
+44 (0) 20 3301 3303
www.point-topic.com
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