traditional media
facing
the challenge
of new media
“To be or not to be”
Facing the challenge of new media,
traditional media should confront the
question of “to be or not to be”.
Xu,xuefei(snow)
About
1
media
What is traditional media?
The first “movable type” (printing press)
books, newspapers and magazines
Two more technological breakthroughs—
radio and television—brought it to its top.
2
What is new media?
The second “movable type”(digital press)
the Internet, digital and interactive TV and the next
generation of mobile devices.
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what kind of new media in the future?
Comparing with wooden
boards, silk is new media;
comparing with newspaper,
radio
is
new
media;
comparing
with
TV,
computer is new media...
"new media" is a relatively
concept and we can't say
what new media really like
anytime anywhere is. The
concept of "new media" is
always in development.
Human's wisdom is the
greatest invention of the
nature. Who knows what
kind of new media we will
have in the future?
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new technology challenges
Digitization
“ Press the mouse gets the
news”
Interactivity
“people
write
newspaper”
their
own
Globalization
“People get news from all
over the world”
Participation
“everybody is reporter and
editor”
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Decline: problem of worldwide
traditional media themselves
They
can’t
development
themselves
with
development of modern society and new technology.
reader and audience reduced
More and more people have taken e-mail and many
also participate through a gateway to Netnews.
Access via these community systems can be as easy
as visiting the community library and membership is
open to all who live in the community.
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How to deal with
Maintain authority of traditional media
Traditional media have traditional excellent feature
and brand that have large influence; Traditional media
have much resources include a large number of
professional editors and experts they can produce
professional news products that have their authorized
standpoints.
Training customers who are loyal
The habit of reading of Teenagers needs training.
Traditional media must pay more attention to the
potential reader from their childhood. As Teenagers
are so interest in fashionable stuff so that Traditional
media should keep up with the trend of development
of internet. So building their online media is
necessary. In this way, keora is advanced.
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my wishes for the next decade
Let's give our new-product efforts the resources they need
to win.
Let's engage users by turning our sites into interactive,
customizable venues where users can contribute their own
content.
Let's understand that community is about shared
experience, and learn to help people share their
experiences on our sites.
Let's learn to be guides and not gatekeepers.
Let's stop being Big-J Journalism bigots.
Let's learn from our competitors, especially Google and
Yahoo.
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In the end
The most important is let's to be.
Not just because we want to, but
because it's important that we do so.
Thank you !
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