College of the Redwoods
CURRICULUM PROPOSAL
1.
Division: Humanities and Communications
2.
Course ID and Number: JOURN 5
3.
Course Title: Introduction to Mass Communications
4.
Discipline(s) (Select from CCC System Office Minimum Qualification for Faculty [copy following web
address and paste into web browser http://www.cccco.edu/divisions/esed/aa_ir/psmq/min_qual/min_quals%20_revApr406.pdf]
Course may fit more than one discipline; identify all that apply): Journalism, Communication
Studies (Speech Communication), and Sociology
5.
Check one of the following:
New Course
If curriculum has been offered under a different discipline and/or name, identify the former course:
Change to existing course (course discipline and number are not changing)
Should another course be inactivated?
Title of course to be inactivated:
6.
No
Yes
Inactivation date:
Is course part of a CR Degree/Certificate Program? (If New is selected above, check No) No
Yes
If yes, specify program code(s). (Codes can be found in Outlook/Public Folders/All Public Folders/
Curriculum/Degree and Certificate Programs/choose appropriate catalog year):
Required course
Restricted elective
7.
Provide explanation and justification for addition/change/deletion:
This course has not been updated since 1999. This revision incorporates student
learning outcomes at the course level, includes up-to-date text options, and more
accurately reflects current pedagogy in the field.
8. List any special materials, equipment, tools, etc. that students must purchase:
none
9. Will this course have an instructional materials fee? No
Fee: $
Submitted by:
Kerry Mayer
Tel. Ext. X4326
Division Chair: Michael Thomas
Yes
Date: 10/5/07
Review Date: 10/05/07
CURRICULUM COMMITTEE USE ONLY
Approved by Curriculum Committee: No
Board of Trustees Approval Date: 12/11/07
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Yes
Date: 10/12/07
Page 1 of 8
May 29, 2016
SUMMARY OF CURRICULUM CHANGES
FOR AN EXISTING COURSE
FEATURES
Catalog Description
(Please include complete
text of old and new catalog
descriptions.)
Grading Standard
OLD
NEW
An introduction to the history,
purpose and methods of print
and electronic media. issues
involving social, political and
technological impacts on mass
communication will be studied
through exploration of
newspapers, magazines, film,
television, computers and
emerging technologies.
An introduction to the history of
mass media, particularly the press
and electronic media. The political,
social, and economic impact of the
media on government and public
opinion. Emphasis on the
characteristics of media including
rights, responsibilities, and
functions.
Select
Select
None
English 1A eligible
Total Units
Lecture Units
Lab Units
Prerequisites
Corequisites
Recommended
Preparation
Maximum Class Size
Repeatability—
Maximum Enrollments
Other
If any of the listed features have been modified in the new proposal, indicate the “old” (current) information and
proposed changes.
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Page 2 of 8
May 29, 2016
College of the Redwoods
COURSE OUTLINE
DATE: September 24, 2007
COURSE ID AND NUMBER: JOURN 5
COURSE TITLE: Introduction to Mass Communications
FIRST TERM NEW OR REVISED COURSE MAY BE OFFERED: Fall '08
TOTAL UNITS: 3
TOTAL HOURS: 54
[Lecture Units: 3
[Lecture Hours: 54
Lab Units: 0]
Lab Hours: 0]
MAXIMUM CLASS SIZE: 40
GRADING STANDARD
Letter Grade Only
CR/NC Only
Is this course repeatable for additional credit units: No
Grade-CR/NC Option
Yes
If yes, how many total enrollments?
Is this course to be offered as part of the Honors Program? No
Yes
If yes, explain how honors sections of the course are different from standard sections.
CATALOG DESCRIPTION
The catalog description should clearly state the scope of the course, its level, and what kinds of student goals the
course is designed to fulfill.
An introduction to the history of mass media, particularly the press and electronic media.
The political, social, and economic impact of the media on government and public opinion.
Emphasis on the characteristics of media including rights, responsibilities, and functions.
Special notes or advisories:
PREREQUISITES
No
Yes
Course(s):
Rationale for Prerequisite:
Describe representative skills without which the student would be highly unlikely to succeed .
COREQUISITES
No
Yes
Rationale for Corequisite:
Course(s):
RECOMMENDED PREPARATION
No
Yes
Course(s): English 150
Rationale for Recommended Preparation:
Because this course carries with it UC and CSU equivalent transfer units, students must
be able to meet college-level reading and writing standards to successfully complete the
course.
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Page 3 of 8
May 29, 2016
COURSE LEARNING OUTCOMES
What should the student be able to do as a result of taking this course? State some of the objectives in terms of
specific, measurable student accomplishments.
1. Delineate eras of mass media development.
2. Identify issues and emerging technologies in mass communication.
3. Evaluate the behavioral, legal, and ethical issues inherent in various media.
4. Compare and contrast various research methods for studying mass media.
5. Articulate either verbally and/or in writing the impact mass media exerts on social
processes, particularly political processes.
6. Identify libelous writing/reporting, invasion or privacy, and unethical uses of media.
7. Identify global implications of mass media technologies.
8. Critically analyze media content.
COURSE CONTENT
Themes: What themes, if any, are threaded throughout the learning experiences in this course?
1. Mass media as a business; media consolidation.
2. Historical and contemporary media contexts.
3. Governmental regulation of media.
4. Economic and political influences of the media.
5. Globalization of mass communication.
6. Critical consumption of media.
Concepts: What concepts do students need to understand to demonstrate course outcomes?
1. Ethical implications of mass communication.
2. Connotative and denotative uses of language.
3. Constitutionally protected right to privacy and to freedom of speech and of the press.
4. Interconnected relationship between media and culture.
5. Public relations and advertising as a tool of persuasion.
Issues: What primary issues or problems, if any, must students understand to achieve course outcomes (including
such issues as gender, diversity, multi-culturalism, and class)?
1.
2.
3.
4.
5.
Relative value of sources.
Differences between a reasoned opinion and an unexamined assumption.
Differences between subjectivity and objectivity.
Diversity as an attribute and a variable in the communication context.
Economic and political influences on the media.
Skills: What skills must students master to demonstrate course outcomes?
1. Respond critically to reading by means of class discussions and/or through writing.
2. Organize coherent essays around a central theme and/or issue.
3. Integrate primary and secondary sources into written and verbal presentations.
4. Evaluate the appropriateness and efficacy of sources in their own writing and in that of
others.
5. Evaluate media content analytically.
REPRESENTATIVE LEARNING ACTIVITIES
What will students be doing (e.g., listening to lectures, participating in discussions and/or group activities, attending
a field trip)? Relate the activities directly to the Course Learning Outcomes.
1.
2.
3.
4.
Listening to lectures.
Participating in group discussions and/or activities.
Reading and/or watching textual materials.
Using research tools, including both traditional and electronic means.
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Page 4 of 8
May 29, 2016
ASSESSMENT TASKS
How will students show evidence of achieving the Course Learning Outcomes? Indicate which assessments (if any)
are required for all sections.
Representative assessment tasks:
1.
2.
3.
4.
Research portfolios.
Written critiques of media channels or content.
Analysis of "news."
Summaries of class discussions and/or class readings.
Required assessments for all sections – to include but not limited to:
1. Quizzes and/or tests.
2. Research paper.
EXAMPLES OF APPROPRIATE TEXTS OR OTHER READINGS
Author, Title, and Date Fields are required
Author Stanley
Culture
Date
J. Baran
2007
Author Richard
Date
Title
Campbell
Introduction to Mass Communication: Media Literacy and
Title
Media & Culture: An Introduction to Mass Communications
2003
Author George
Rodman Title Mass Media in a Changing World: An introduction to Mass
Communication Date 2006
Author
Title
Date
Other Appropriate Readings:
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Page 5 of 8
May 29, 2016
PROPOSED TRANSFERABILITY:
CSU
UC
If CSU transferability is proposed (courses numbered
1-99), indicate whether general elective credit or specific
course equivalent credit is proposed.
If specific course equivalent credit is proposed, give
course numbers/ titles of at least two comparable lower
division courses from a UC, CSU, or equivalent
institution.
None
General elective credit
Specific course equivalent
1. JMC116, HSU
(Campus)
2. Mass Comm 10, UC Berkeley
(Campus)
CURRENTLY APPROVED GENERAL EDUCATION
CR
CSU
IGETC
CR GE Category: B
CSU GE Category: D7
IGETC Category: 4G
PROPOSED CR GENERAL EDUCATION
Rationale for CR General Education approval (including category designation):
Natural Science
Social Science
Humanities
Language and Rationality
Writing
Oral Communications
Analytical Thinking
PROPOSED CSU GENERAL EDUCATION BREADTH (CSU GE)
A. Communications and Critical Thinking
A1 – Oral Communication
A2 – Written Communication
A3 – Critical Thinking
C. Arts, Literature, Philosophy, and Foreign
Language
C1 – Arts (Art, Dance, Music, Theater)
C2 – Humanities (Literature,
Philosophy, Foreign Language)
E. Lifelong Understanding and SelfDevelopment
E1 – Lifelong Understanding
E2 – Self-Development
B. Science and Math
B1 – Physical Science
B2 – Life Science
B3 – Laboratory Activity
B4 – Mathematics/Quantitative Reasoning
D. Social, Political, and Economic Institutions
D0 – Sociology and Criminology
D1 – Anthropology and Archeology
D2 – Economics
D3 – Ethnic Studies
D5 – Geography
D6 – History
D7 – Interdisciplinary Social or Behavioral
Science
D8 – Political Science, Government and Legal Institutions
D9 – Psychology
Rationale for inclusion in this General Education category: Same as above
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Page 6 of 8
May 29, 2016
Proposed Intersegmental General Education Transfer Curriculum (IGETC)
1A – English Composition
1B – Critical Thinking-English Composition
1C – Oral Communication (CSU requirement only)
2A – Math
3A – Arts
3B – Humanities
4A – Anthropology and Archaeology
4B – Economics
4E – Geography
4F – History
4G – Interdisciplinary, Social & Behavioral Sciences
4H – Political Science, Government & Legal Institutions
4I – Psychology
4J – Sociology & Criminology
5A – Physical Science
5B – Biological Science
6A – Languages Other Than English
Rationale for inclusion in this General Education category:
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Same as above
Page 7 of 8
May 29, 2016
FOR VPAA USE ONLY
PROGRAM AND COURSE NUMBER JOURN-5
TECHNICAL INFORMATION
1. Department: COMM Communications
16. CoRequisite Course: None
2. Subject: Journalism
17. Recommended Prep: ENGL-150
Course No: 5
3. Credit Type: D Credit Degree Applicable
18. Maximum Class Size: 40
4. Min/Maximum Units: 3.0 to
19. Repeat/Retake: NR No repeats
variable units
5. Course Level: E Not Occupational
20. Count Retakes for Credit:
yes
no
6. Academic Level: UG Undergraduate
21. Only Pass/No Pass:
yes
no
7. Grade Scheme: UG Undergraduate
22. Allow Pass/No Pass:
yes
no
8. Short Title: Intro to Mass Communications
23. VATEA Funded Course:
yes
no
9. Long Title: Introduction to Mass
24. Accounting Method: W Weekly Census
Communications
25. Disability Status: N Not a Special Class
10. National ID
(CIP):
09.0102
26. Billing Method: T-Term
11. Local ID
(TOPS):
061000
27. Billing Period: R-Reporting Term
12. Course Types:
 Level One Basic Skills: NBS Not Basic Skills

Level Two Work Experience:
28. Billing Credits: 3.0
29. Purpose: A Liberal Arts Sciences
NWE Not Coop Work Experience
30. Articulation No.

Level Three:
(CAN):
Placeholder for GE OR
31. Articulation Seq.
(CAN):
Choose One:
32. Transfer Status: A Transfers to both UC/CSU

Level Four: If GE :
A2 Written Communication
13. Instructional Method:
LEC Lecture and/or Discussion
33. Equates to another course?
(course number).
34. The addition of this course will inactive
number). Inactive at end of
term.
14. Lec TLUs: 4.5 Contact Hours: 54
Lab TLUs:
Contact Hours:
Lecture/Lab TLUs:
Contact Hours:
15. Prerequisite: None
Particular Comments for Printed Catalog.
.
Curriculum Approval Date: 10/26/07
Curriculum Proposal (rev. 3.26.07)
Senate Approved: 09.03.04
Page 8 of 8
May 29, 2016
(course