Publicity
Press releases are written and distributed by the Gallery Director. The Director
requests as much biographical, poetic, descriptive and illustrative information as
possible to formulate dynamic and informative promotional material and to tour
visitors, students and faculty through the exhibition with confidence and enthusiasm.
Artists should ensure that the Gallery Director has the following items at least two weeks
prior to the exhibition (see “Exhibition Agreement”):
 exhibition title
 short exhibition description
 short artist’s biography
 Curriculum vitae
 artist statement
 digital images of related work
Exhibition Announcement Cards:
Exhibitors are responsible for the production of their own exhibition announcements.
Cards should contain the following information:
 Title of exhibition
 Artist’s name (optionally identify as a BFA or MFA show if applicable)
 Exhibition dates (with year) / date and time of reception
 Location information and acknowledgements (see below)
Gordon Snelgrove Gallery
Monday to Friday - 9am to 4:30pm
191, Murray Building
University of Saskatchewan
306-966-4208
www.usask.ca/snelgrove/
There are at least four acknowledgments that must be must be included:
1. Department of Art and Art History
2. College of Arts and Science
3. University of Saskatchewan
4. Saskatchewan Arts Board
Use either logos or the following statement:
 The Gordon Snelgrove Gallery is supported by the Department of Art and Art
History, the College of Arts and Science, the University of Saskatchewan and the
Saskatchewan Arts Board with funds from SaskCulture Inc. and Saskatchewan
Lotteries.
Distribution:
The gallery does not post printed exhibition invitations, but will distribute copies to the
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department mailboxes (about twenty copies). Exhibitors are responsible for making
these arrangements with the Director. You may leave copies at the main office as well.
The gallery disseminates electronic press releases and notices to calendar listings
maintained by the College of Arts and Science and the PAWS ArtScene Channel and
to the larger community. Electronic versions of the announcement may be included.
Consult with the Gallery Director on formatting.
Students are encouraged to extend publicity efforts by working with the Director on
the Press Release well in advance of the exhibition start date. Student compilations
of public media contacts, arts and culture organizations and related listing services
are highly encouraged. This greatly enhances the public for your work and helps
develop a valuable personal network of artists, galleries and related community
contacts.
Social media posts are made during the week of show by the Gallery Assistant on
Instagram, Facebook, and Twitter.
We encourage exhibitors to make use of social media platforms (facebook, twitter,
instagram, etc.) to share their event with the public. Exhibitors may also contact local
newspapers, radio stations, websites, etc. to promote their event. Distribution of
posters and handbills at various locations across the city is also encouraged.
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