BUsiness Briefing
Bloomsburg University of Pennsylvania  College of Business Newsletter — November 2015
PROGRAM NEWS
ZIPD Business Conference
The Zeigler Institute for Professional Development hosted
the 2015 ZIPD Business Conference on Thursday and Friday,
October 15 and 16. This year’s conference provided over 1,820
students the opportunity to network with more than 90 business
professionals (mostly BU alumni) and choose from 111 sessions
including an opening keynote and two keynote workshops.
There was also an executive/student networking luncheon
attended by 200 students and 100 professionals and Business
after Hours Networking event attended by 50 student leaders
and 100 professionals, faculty and BU VIPs. The theme for this
year’s conference was: Transforming Students into Professionals.
Session topics included Corporate Social Responsibility and
Philanthropy; Teamwork, Leadership, Sales and Marketing,
Supply Chain, Accounting, International Business, Diversity,
Soft Skills, How to Get the Job, Resume Review, Interviewing
Techniques, HR, ITM, Finance, Insurance, and Business Education.
Greg Bowden ’01, vice president wealth management at UBS Financial
Services, speaks with students at the ZIPD conference.
FACULTY PROFILE
Dr. Geyfman Uses Cases
and Competitions to Teach Finance
Academics are often criticized for being too scholarly, but Dr. Victoria
Geyfman says that in her 10th year at BU she now finds herself more
involved in teaching and mentoring students on business cases and
working on research based on real business decisions. This fall, her
students in a Commercial Bank Management course participated
in a case competition sponsored by the Conference of State Bank
Supervisors, in which student teams across the nation partner with
community banks to conduct a case study evaluating the institutions’
financial performance and assess their effect on local communities.
Both participating banks were represented by BU alumni — Taylor
Farr ’13 and Rich Kashnoski ’05.
Outside the classroom, Geyfman coached teams of Finance students
in the Chartered Financial Analyst (CFA) Investment Research
Challenge. CFA IRC is a competition between university teams that
research a designated publicly traded company, write a comprehensive
report, and, if selected, present their findings to a panel of judges from the industry. This year, BU’s
team took third place in the regional competition in Philadelphia. The team’s industry mentor, Matt
Hoch ’08 of Vanguard, played an instrumental role in the team’s success.
Additionally, Dr. Geyfman is collaborating with Dr. Christian Grandzol and Bob Moore ’80
to write a decision case analysis based on Moore’s experience acquiring an oil refinery. The case
simulates decisions under uncertainty and influence of a myriad of critical business decisions.
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Bloomsburg University of Pennsylvania College of Business Newsletter —November 2015
STUDENTS ON THE MOVE
Veronica Krolikowski
Veronica Krolikowski, a management
major, was named this year’s top
business graduate with a 4.0 GPA.
While growing up, she enjoyed
visiting quaint, small towns with
her family’s concession business and
exploring the cuisine and lifestyle of
places abroad. As a teenager, Veronica
was exposed to travel, lodging, and
marketing as a vocational area, which
provided real-world work experience
in the restaurant and lodging
industries.
Soon after beginning her studies at
BU, Veronica decided to someday
open a tearoom restaurant called
TeawithV. In the meantime, she
periodically updates her blog www.
TeawithV.com with simply perfect
recipes, home décor, gardening tips,
and beauty ideas. Veronica also participates in Bloomsburg’s Society for
the Advancement of Management.
To gain inspiration from traveling and save up capital to open the tea
room, Veronica plans to work as a flight attendant after graduation.
STUDENT HIGHLIGHTS
Beta Gamma Sigma
Wins Chapter Award
The BU Chapter of Beta Gamma Sigma (BGS) was
honored with the Highest Honors Chapter Award for
2014-2015. This distinction is awarded to a campus
where academic excellence is valued and the chapter
faculty officer works diligently to enhance BGS’s stature
on campus.
In addition to the Award Certificate, the Chapter has
earned a Leadership Scholarship that funded a student
registration for the fall 2015 Global Leadership Summit
in Orlando, Fla.
Congratulations to the Chapter officers and their
advisor, shown from left: Dr. Lam Nguyen (adviser),
Brandi Gift, Jacob Wilcox, Veronica Krolikowski,
Matthew Harris, Shannon Ringler; and Dr. Jeffrey Krug,
chapter president/Dean of the College of Business.
Faculty Research
Highlights
Kudos to our COB faculty who continue their strong
tradition of scholarly activity that contributes to our
AACSB accreditation. Here is a sampling of recent
publications:
n “Inter-organizational Knowledge Transfer through
Corporate Venture Capital Investment” by Hoon Jang,
S.M. Lee and T. Kim. Management Decision, 53 (7),
2015.
n “Project Management: Failure to See Outside the Box
in a Community Service Learning Project” by Loreen
Powell, B. Brazon and C. Abdula. World Journal of
Social Sciences, 5 (2), 2015.
n “The Role of Government in Encouraging
Entrepreneurship in Emerging Economies: The Case
of Korean Ventures” by Hoon Jang, J.K. Kim, and
Jonathan Ohn. Handbook of Research on International
Entrepreneurship Strategy, P. Ghauri and V. M.
Kirpalani, Eds., Edward Elgar Publishing, 2015.
n “A Comprehensive Graphical Programming Based
Application Matrix: Help with Selecting the Best
Educational Programming Tool,” by Christina Force
and Loreen Powell. The Business Education Forum, 2015.