EFFECTIVE BUSINESS WRITING SKILLS By SELAINE LIM Master of Education (English Studies), Sheffield Hallam University Certified English Language & Communication Skills Trainer cum Author OVERVIEW “How you write and what you write can greatly influence and motivate your target audience, be it your clients, customers, suppliers, or top management”. In today’s business environment regardless of the industry, communicating effectively typically means a heavy use of email and using e-mail means being able to write. The e-mail is often the first impression the receiver gains of the sender. Getting promoted is also impacted by writing skills. Good writing skills communicate intelligence, professionalism and competency. Poor writing skills communicate a lack of confidence, professionalism and competency. Once again, your professional image is impacted by your writing skills. The better your skills are the better your image is and the better your chances for promotion. At the end of the workshop, participants will able to: THE OBJECTIVES DESIGNED FOR Create various types of effective business documents. Know the rules to effective writing. Get the message across and get result. Enhance their knowledge, skill and confidence to write well. Write effective business letters, emails, and memos. Plan and edit for effectiveness. Writing to corporate and external customers. Use verbs that create powerful messages. Choose the right words, style and tone. Writing better sentences and paragraphs. Replace clichés and antiquated phrases. Learn the rules of good writing. WORKSHOP HIGHLIGHTS Admin staff Executives Supervisors Managers Anyone who wishes to improve their business writing skills. Introduction to Business Writing What Readers Look For Tone: Five Elements of Style Using Plain English Sentence & Paragraph Construction If you have any enquiries, please contact +60 (3) 56213630 or email: info@comfori.com