Queensborough Community College
Non-teaching Department
DEPARTMENT: ADMISSIONS
July 2013
2012-2013 ACADEMIC YEAR
MISSION The mission of the Office of Admissions is to recruit, admit and serve new and returning/readmitted students to QCC. Operating under the University's policy of open‐admission, the office provides admissions information and application assistance to prospective students and their families. The Office of Admissions is responsible for promoting the visibility of the College to a variety of constituencies, including prospective students, parents, high school and college counselors as well as community based and educational organizations throughout the metropolitan area. Using a variety of electronic and printed materials, Admission staff are responsible for engaging prospective students in discussions about the admissions process, office policies/procedures and other related matters prior to admission. A. DEPARTMENT CORE ACTIVITIES AND PERFORMANCE Core Activities Key Performance Indicators Indicators to Be Assessed Yes or no. Briefly list the major Briefly list the corresponding Key Performance Indicators to be activities conducted or Indicators (KPIs) that measure the effectiveness assessed should performed to support of the department’s activity. Key performance come from the the mission of the indicators are not outcomes—for example, a KPI previous year’s department. might be “volume of service,” whereas an report, part F, outcome might be “increase volume of service by 5 percent”). column 4. Create, update and maintain admission Enrollment Management Data Reports that records for all new detail the number of new and readmitted Enrollment Targets and returning applications, admitted students and enrolled students students Provide pre‐admission information and service via Queensborough Community College
telephone, email, or walk‐in from prospective students and parents Expand use of electronic communication CRM tool for new and readmitted students Manage collection of commitment deposit and provide follow up communication to students prior to and after the deposit is paid Provide transfer credit evaluation for newly accepted transfer students Represent the college at on and off‐campus recruitment activities for prospective students and families Non-teaching Department
Timely response to request for information Individualized and targeted communication plans Timely collection of deposits from all eligible new students Volume of Transfer Credit evaluation for all eligible, deposited new transfers prior to advisement and registration Volume of Inquiry Pool July 2013
Meet established department goals for response rate times Improved open and interaction rates Number of Deposits Collected; accurate communication and follow‐up to deposited students Percent of Transfer Credit Evaluations completed Increased size of Inquiry and applicant pools Queensborough Community College
Non-teaching Department
July 2013
B.
DEPARTMENT‐SPONSORED ACTIVITIES, 2012‐2013 Type of Activity and Topic Organized, Presented, Date Number or Both Attending Anthony Davis November 450 Fall Open House 2012 150 CUNY Counselor Conference Admission Staff Fall 2012 2 Fall and Edgar DeCastro 2 Spring 4 Tour and Information Sessions Semester Dates Queensborough Community College
Non-teaching Department
July 2013
C. INDIVIDUAL ACTIVITIES/ACHIEVEMENTS OF DEPARTMENT’S ADMINISTRATIVE STAFF, 2012‐2013 Name Achievement type (from Citation Semester menu) Quoted in Sourcebook’s Spring Laura A. Bruno CollegeBound Organizer 2013 MENU Book ‐ authored Direction/Choreography/Dramaturgy/Design (dance, theater, film) Book – edited Performance (music, dance, theater) Newspaper/Magazine Article Music Composition Published/Performed Journal Article, other Play Produced/Performed Journal Article, peer‐reviewed Review/Commentary (including Blogging) Book, Chapter Awards Conference Presentation, other Patent Conference Presentation ‐ published as Materials Development proceedings Book, introduction, preface, etc. Grants awarded (title, awarding agency, amount and period of award) Lecture (Invited) Curriculum or laboratory development, workshop conducted Art Exhibit Curated Works submitted/accepted/in press or in progress; works reprinted/republished Art Exhibited (juried show) Service as a reviewer/editor/consultant Service to department, College, University, Conference, workshop, training attended community, and/or professional society Web Site Development Other (please explain) Other (scholarly or creative achievements comparable to previous categories) Queensborough Community College
Non-teaching Department
July 2013
D. DEPARTMENT CHANGES, 2012‐2013 Type (from menu) Description of Reason for Date/Semester Evaluation of Change Change Change* Winston Yarde N/A Personnel Change transferred to College Discovery Personnel Change Hired New Vacant Position Spring 2013 N/A Director of Filled Enrollment Management Creation of a Summer 2013 N/A Personnel Change new position – Created to Admissions meet Communication communication and Marketing and enrollment Coordinator goals Elizabeth Spring 2013 Personnel Change Watkins Retired *Please note that, if change has been too recent to evaluate, you may indicate NA. Queensborough Community College
Non-teaching Department
E. ASSESSMENT AND EVALUATION, 2012‐2013 Actual Recommended Key Performance Target outcome(s) Indicator* for Key Performance outcome(s) action plan Indicator** Achieving Collect 90% of all desired deposits Achieved Continue goal for before the desired goal aggressive collection of established of 90% outreach to all deposits deadline dates for collection admitted the populations Spring and Fall cycles
Develop a larger Continue applicant pool evaluation of Re‐evaluate the for the upcoming Increase the use of the use of admission cycle prospect data in number of off‐campus and Hobsons prospects walk‐in CRM who actually inquiries apply for admission Reduce the number VIP page will provide Centralize and of emails one target most Finalize and delivered vehicle for all outreach implement by introducing communication to efforts to VIP Page the new newly VIP CONNECT students admitted Page populations for new admits July 2013
Recommended status of Core Activity and KPI (see menu) Continuing Continuing Continuing Queensborough Community College
Core Activity (New Year) Enrollment Management Data Reports Non-teaching Department
F. ASSESSMENT PLAN FOR NEW YEAR, 2013‐2014 Plan for Achieving Key Performance Target Outcome(s)* Target Outcome Indicator (New Year) Accurate and Consistent Reporting of Data w/appropriate comparative data Meet an established protocol for inquiry response rates Individualized Creation of new and targeted Communication communication plans in Hobsons plans CRM Connect tool Timely collection of deposits from all eligible new students Volume of Transfer Credit evaluation for all eligible, deposited new transfers 100% collection rate for all students who must pay deposit Increase number of Transfer Credit Evaluations for those eligible to receive one Timely response to requests for information Create weekly EM Reports and include comparative data, whenever available Create a protocol for response rates Form a Hobsons User group on campus to support communication plan re‐write Send out Commitment deposit communication and reminders Coordinate with Academic departments to streamline evaluation process July 2013
Divisional Head Approval (Date) *Targets indicated here will direct assessment efforts for the following year – see part A, column 3. Queensborough Community College
Non-teaching Department
July 2013