Queensborough Community College
Non-teaching Department
DEPARTMENT: ADMISSIONS
May 2014
2013-2014 ACADEMIC YEAR
MISSION
The Office of Recruitment and Admissions supports and advances the recruitment,
admission and enrollment of students to Queensborough Community College.
Operating under the University's policy of open-admission, the
office seeks to collaborate with internal and external partners to promote
higher education to the public we serve. Our Office is committed to professional
standards and practices. We strive to strengthen our mission based upon the goals and
aspirations of the College.
A. DEPARTMENT CORE ACTIVITIES AND PERFORMANCE
Core Activities
Key Performance Indicators
Briefly list the major
activities conducted or
performed to support
the mission of the
department.
Briefly list the corresponding Key Performance
Indicators (KPIs) that measure the effectiveness
of the department’s activity. Key performance
indicators are not outcomes—for example, a KPI
might be “volume of service,” whereas an
outcome might be “increase volume of service
by 5 percent”).
Create, update and
maintain application
records for all new
and returning
students
Provide pre-admission
information and
service via
telephone, email, or
walk-in from
prospective students
and parents
Strategic use of
electronic
communication
Manage collection of
commitment deposit
and provide follow up
communication to
Indicators to Be
Assessed
Yes or no.
Indicators to be
assessed should
come from the
previous year’s
report, part F,
column 4.
Enrollment Management Data Reports
Enrollment Targets
Response to request for information
Individualized and targeted communication
plans
Timely collection of deposits from all eligible
new students
Meet established
department goals
for response rate
times
Improved open and
interaction rates
Number of
Deposits Collected;
accurate
Queensborough Community College
Non-teaching Department
students prior to and
after the deposit is
paid
Provide transfer credit
evaluation for newly
accepted transfer
students
Represent the college
at on and off-campus
recruitment activities
for
prospective
students and families
B.
May 2014
communication and
follow-up to
deposited students
Volume of Transfer Credit evaluations for all
eligible, deposited new transfers prior to
advisement and registration
Percent of Transfer
Credit Evaluations
completed
Volume of Inquiry Pool
Increased size of
prospect pool
(Inquiries)
DEPARTMENT-SPONSORED ACTIVITIES, 2013-2014
Type of Activity and Topic
Fall Open House
Organized, Presented,
or Both
Both
Laura Bruno, Anthony
Davis
Laura Bruno
Organized
Drama and Dance Open House
4 Tour and Information Sessions
Both
Date
November
2013
March
2013
2 Fall and
2 Spring
Semester
Dates
Number
Attending
750
20
150
C. INDIVIDUAL ACTIVITIES/ACHIEVEMENTS OF DEPARTMENT’S ADMINISTRATIVE STAFF,
2012-2013
Name
Laura Bruno
Laura Bruno
Laura Bruno
Achievement type (from
menu)
Conference
Presentation, other
Conference
Presentation, other
Service to department,
College, University,
community, and/or
professional society
Citation
Semester
2014 Middles States Regional
Forum
NYSACAC
Conference
CUNY Sub-Committee on New
Application Development
Fall 2013
Summer
2014
Spring
2014
Queensborough Community College
Non-teaching Department
May 2014
D. DEPARTMENT CHANGES, 2013-2014
Type (from menu)
Personnel Change
Description of
Change
Reason for
Change
Robert
Anderson
transferred to
Admissions
Creation of
Transfer Credit
processing
team
Date/Semester
Evaluation of
Change*
Fall 2013
Satisfactory
*Please note that, if change has been too recent to evaluate, you may indicate NA.
E. ASSESSMENT AND EVALUATION, 2013-2014
Key Performance Target outcome(s)
Indicator*
for Key Performance
Indicator**
Enrollment
Management
Data Reports
Accurate and
Consistent
Reporting of Data
w/appropriate
comparative data
Timely response
to requests for
information
Meet an established
protocol for inquiry
response rates
Individualized
and targeted
communication
plans
Creation of new
Communication
plans in Hobsons
CRM Connect tool
Timely collection 100% collection rate
of deposits from for all students who
all eligible new
must pay deposit
students
Actual
outcome(s)
Recommended
action plan
Created weekly
Continue
EM Reports and
weekly EM
include
Reports and
comparative
include
data, whenever
comparative
available
data,
Established a
Continue to
protocol for
monitor to
response rates
ensure timely
for emails
response rate
Communication
plans created for
Cross-train
new freshmen, additional staff
transfers and
to work in
readmitted
Hobsons
students
Sent out
Commitment
Maintain
deposit
communication
communication
plan and
and reminders;
continue to
Added
monitor
information to
effectiveness
website
Recommended
status of Core
Activity and KPI
(see menu)
Continuing
Completed
Modified
Continuing
Queensborough Community College
Non-teaching Department
Volume of
Transfer Credit
evaluation for all
eligible,
deposited new
transfers
Created Transfer
Tracker, assigned
population
segments to
Transfer Team
members,
Worked with
University
Central Office to
correct issues
from original CF
conversion
Increase number of
Transfer Credit
Evaluations for
those eligible to
receive one
Work with
Academic Chairs
to create “rules”
for transferring
courses
May 2014
Modified
F. ASSESSMENT PLAN FOR NEW YEAR, 2014-2015
Core Activity
(New Year)
Key Performance
Indicator
(New Year)
Target
Outcome(s)*
Plan for Achieving
Target Outcome
Divisional
Head
Approval
(Date)
Enrollment
Management
Data Reports
Accurate and
consistent
reporting of data
w/appropriate
comparative data
Strategic
Recruitment
Enhance
relationships with
key feeder schools
Database of
transfer credit
equivalencies in
CUNYfirst
Number of
transfer
equivalency rules
built in CUNYfirst
VIP Page
Enhance Hobsons
VIP Page
Use of EM reports
to assist Academic
course planning
Create weekly EM
Reports and
include
comparative data,
whenever
available
Increase in
Use of recruiter
applications from
visits and
key feeder schools increased Hobsons
outreach
Increase the
Assign rule
number of
building to
transfer credit
dedicated staff
equivalencies
member
available in CUNY
first.
Increased use of
Build out VIP page
VIP Page
for all phases of
admission pipeline
*Targets indicated here will direct assessment efforts for the following year – see part A,
column 3.