PSA Video
Rubric
Storyboard
Organization
and Content
Editing
Below Standard
At Standard
Above Standard
 The storyboard does not include thumbnail sketches of each
scene and/or text for each segment of the presentation,
descriptions of background audio for each scene, and/or
notes about proposed shots and dialogue.
 The storyboard includes thumbnail sketches of each scene and
includes text for each segment of the presentation, descriptions
of background audio for each scene, and notes about proposed
shots and dialogue.
 The storyboard includes notes that detail proposed
transitions, special effects, sound effects, sound and title
tracks (including text, background color, placement and size,
graphics, fonts, etc.) as well as notes about proposed
dialogue and/or narration.
0……………………………………………………………..17
18……………………………..…………………………………44
45……………………………………………………………50
 The introduction is not clear or coherent and may not evoke
interest in the topic.
 Information is not presented in a way that is connected to
the topic.
 Details are not logical.
 Supporting information does not contribute to the
development of the topic.
 The content does not include a clear point of view.
 Does not propose specific actions the viewer can take
 The conclusion is not clear or coherent.
 No contact information is given
 Performers/presenters/narrators do not express appropriate
voice projection and tone or show adequate rehearsal.
 The introduction is clear and coherent and evokes interest in the
topic.
 Information is presented in a way that is connected to the topic.
 Details are logical.
 Supporting information contributes to the development of the
topic.
 The content includes a clear point of view
 Proposes specific action(s) the viewer can take
 The conclusion is clear and coherent
 Contact information is given.
 Performers/presenters/narrators express appropriate voice
projection and tone and show adequate rehearsal.
 The introduction is compelling and provides motivating
content that hooks the viewer.
 A rich variety of supporting information contributes to the
understanding of the topic.
 All elements of the PSA work cohesively to present a
professional product
 The conclusion provides a thought-provoking restatement of
the main point.
 Performers/presenters/narrators communicate ideas with
enthusiasm, clear delivery and express tone and pace.
0……………………………………………………………..17
18……………………………..…………………………………44
45……………………………………………………………50
 Filmed material contains poor or distracting shots remain.
 Most video clips are not edited to remove slack time or to
emphasize action or emotion.
 Shots are not fast enough to maintain audience interest or
long enough to tell a complete story.
 A variety of transitions are not used.
 Pacing and timing are not appropriate to the subject matter
or for the audience.
 Audio track is not clear, not synched and does not assist in
communicating the main point.
 Filmed material is edited and only quality shots remain.
 Most video clips are edited to remove slack time and to
emphasize action or emotion.
 Shots are fast enough to maintain audience interest and long
enough to tell a complete story.
 Transitions are used.
 Pacing and timing are appropriate to the subject matter and for
the audience.
 Audio track is clear, synched and assists in communicating the
topic.
 The video moves smoothly from shot to shot, scene to scene.
 A variety of transitions are used to communicate the main
idea or to establish a mood or tone.
 Digital effects are used appropriately for emphasis.
 Audio track effectively enhances the point of the video
material
0……………………………………………………………..17
18……………………………..…………………………………44
45……………………………………………………………50
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Technical
Features
 Color scheme used for backgrounds and clothing do not
enhance the topic.
 Additional lighting is not used; shadows or glare are
apparent; most scenes are dark or murky.
 The camera is not held steady; pans and zooms are not
limited; most shots are not clearly focused and well framed.
 Multimedia elements do not enhance understanding.
 Color scheme used for backgrounds and clothing enhance the
topic.
 Additional lighting is used; few shadows or glare are apparent;
most scenes are lit clearly.
 The camera is held steady; pans and zooms are limited; most
shots are clearly focused and well framed.
 Multimedia elements are appropriate and enhance
understanding.
 The color scheme for the background and scenes shows
careful attention to the effects these elements have on mood.
 Lighting is used to create a mood or to enhance a point.
 The main subject is located slightly off center using the “rule
of thirds.”
 Special effects are used to enhance understanding or create a
mood.
 Multimedia elements re-enforce key points.
0……………………………………………………………..17
18……………………………..…………………………………44
45……………………………………………………………50
Adapted from www.novelapproachpbl.com
www.novelapproachpbl.com