Origin Green Demonstrating Ireland’s
Sustainability Credentials
Peter Duggan
5th November 2014
Growing the success of Irish food & horticulture
AIDAN COTTER
BORD BIA
Growing the success of Irish food & horticulture
CHIEF EXECUTIVE
28 JANUARY 2009
e
REPUTATION
is everything……
Components of S&P 500 Market Value
100
83%
68%
32%
20%
19%
80%
81%
2005
2009
80
68%
60
40
20
17%
32%
0
1975
1985
Growing the success of Irish food & horticulture
Tangible assets
Source: Ocean Tomo
1995
Intangible assets
The challenge to produce more from less
By 2050, the planet will need to produce
70% more food, with less land, water and
energy while also reducing greenhouse
gas emissions
Growing the success of Irish food & horticulture
Sustainable Living Plan
Dependent on suppliers for many of these targets
Growing the success of Irish food & horticulture
Ireland’s
Sustainability
Credentials
Growing the success of Irish food & horticulture
Key factors in Sustainable Production
Greenhouse Gas Emissions
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Growing the success of Irish food & horticulture
Key factors in Sustainable Production
Greenhouse Gas Emissions
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Growing the success of Irish food & horticulture
Key factors in Sustainable Production
Water availability
Ireland has a very favourable water stress index
(% of territory under water stress)
50
45
40
35
30
25
20
15
10
5
0
46
24
24
21
20
8
8
Agriculture uses 70% of the world’s
freshwater
Growing the success of Irish food & horticulture
Source: Yale University
0.1%
16
2
1
0
Air Quality very high in Ireland…..
Urban Outdoor Air Pollution
Annual mean PM10 (ug/m3)
250
200
150
100
50
0
New Zealand
Ireland
USA
United Kingdom
Germany
Netherlands
France
Russia
Source: World Health Organisation
Brazil
South Africa
Indonesia
Sth. Korea
China
India
Saudi Arabia
Senegal
Pakistan
Growing the success of Irish food & horticulture
Setting Plans
&
Building the Proof
Growing the success of Irish food & horticulture
+
Clearly
Communicating
Credentials
Every farm and food manufacturing business
signs up to the sustainability agenda…
Measuring what matters…
Accreditation, independent verification…
Performance based on science innovation and best
practice…
Growing the success of Irish food & horticulture
Measuring What Matters
Energy
Emissions
Traceability
Water
Welfare
Food
Safety
Environment
Biodiversity
Growing the success of Irish food & horticulture
Animal
Health
Socio-economic data
Farm Quality & Sustainability Assessments
43,500 Beef Farms
90% of Beef Exports, Audited & Carbon Footprinted
18,000 Dairy Farms
100% Milk production, participants entering audit cycle
Pigmeat, Poultry, Eggs, Grain, Horticulture
Sustainability measures being implemented
Growing the success of Irish food & horticulture
Poultry – Carbon Footprinting Model
Farm
+
Processing
Poultry Completion Schedule
Dec 2013
June 2014
Model
Approved
Growing the success of Irish food & horticulture
2015
Roll out as
part of QA
Carbon footprint at farm level
Growing the success of Irish food & horticulture
Distribution of emissions at farm level
Growing the success of Irish food & horticulture
Poultry & Egg Sustainability Criteria
Productivity levels
Biodiversity measures
Feeds
Contribution to local
Manure management
Energy use
Water use
community
Socio- Economic
Land Management
(free range)
Growing the success of Irish food & horticulture
Using data to drive performance
GHG
Emissions
€
Farm
Financial
Performance
Sustainable = Efficient
Growing the success of Irish food & horticulture
Origin Green at
Company Level
Growing the success of Irish food & horticulture
Verified Members
Growing the success of Irish food & horticulture
Decide on
Target Areas
Annual
Progress Report
Independent
Verification
Set Timelines
& Targets
Growing the success of Irish food & horticulture
Agree Baseline
Period
Company Target Areas
Raw Material Sourcing
Supplier Certification | Sustainability Initiatives
Manufacturing Processes
Energy | Emissions | Waste | Water | Biodiversity
Social Sustainability
Health & Nutrition | Community Initiatives | Employee Wellbeing
Growing the success of Irish food & horticulture
Company Recruitment Pipeline
360 Companies Registered
Over 85% of exports
230 companies at workshop/
plan development phase
130 plans submitted
70 plans accepted
Over 70% of exports
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Building relationships in the marketplace
Growing the success of Irish food & horticulture
21
Growing the success of Irish food & horticulture
Moscow
Amsterdam
Berlin
Beijing
Düsseldorf
London
Brussels
Nuremberg
Qingdao
Cologne
Paris
Kortrijk
Shanghai
Vigo
Dubai
Growing the success of Irish food & horticulture
Origin Green Demonstrating Ireland’s
Sustainability Credentials
Peter Duggan
5th November 2014
Growing the success of Irish food & horticulture
AIDAN COTTER
BORD BIA
Growing the success of Irish food & horticulture
CHIEF EXECUTIVE
28 JANUARY 2009