End of Life Content Report
December 2012
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
End of Life Dashboard Page 1
Tag Cloud Showing Top End of Life
Related Searches
Overall Choices Site Visits
25.0M
19.8M
20.0M
15.0M
11.6M
10.0M
5.0M
0.0
End of Life Page Visits
60,000
50,000
40,000
30,000
20,000
10,000
0
Overall Site Visits
End of Life Page Visits
% of NHS Choices Traffic made up by End of Life content
Dec-11
11.6M
16921
0.15%
Jan-12
10.2M
24990
0.25%
Feb-12
14.5M
23301
0.16%
Mar-12
13.8M
25600
0.19%
Apr-12
14.6M
38536
0.26%
May-12
14.3M
41083
0.29%
Jun-12
15.9M
34048
0.21%
Jul-12
15.6M
34458
0.22%
Aug-12
16.0M
34794
0.22%
Sep-12
16.0M
35442
0.22%
Oct-12
16.4M
42878
0.26%
Nov-12
19.8M
48418
0.25%
Dec-12
19.8M
42946
0.22%
Visits to the End of Life pages have increased throughout 2012, and now make up 0.2% of all visits to NHS Choices (which currently receives around 20 million visits each month).
A Behind the Headlines story about the Liverpool Care Pathway was published in November 2012 in response to stories in the media. This story has recieved 38,599 visits since November 2012, and led to the highest number of visits to the end of life care guide in a single month:
48,400 in November 2012.
NHS Choices Policy Report
End of Life Dashboard Page 2
Breakdown of Visitor Traffic to End of Life Related Content
Breakdown of Visitor Traffic to End of Life Related Content by Month
=
CHQ
0.0%
0.0%
0.0%
60K
Livewell
50K
Planner
0.8%
14.9%
16.1%
40K
30K
Services
0.0%
Tools
Treatments and Conditions
20K
9.2%
10K
0.3%
0
Video
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Carers Direct
58.7%
News and Others
CHQ
Change4Life
This graph shows the change in search terms related to end of life care, used by members of the
public in two 4-week periods (01Dec-29Dec vs 08Dec-05Jan)
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Carers Direct
News and Others
Change4Life
Websites receiving traffic from search terms related to end of life care, in the month
08Dec-05Jan 2013
NHS Choices
eBay UK
www.truthaboutdeath.com
www.dyingmatters.org
YouTube
The Death Clock
Department Of Health
HowStuf fWo rks S cienceStuff
www.endoflifecareforadults.nhs.uk
Facebook
www.realityuncovered.net
Wikipedia Mobile - Englis h
Wikipedia
end of life care pathway
hospice
living will
end of life care strategy
end of life care strategy 2012
0%
what happens when you die
5%
10%
15%
% Of Traffic
terminal illness
% of searches relating to end of life care
end of life care
terminal illness
die
end of life care pathway
living will
palliativ e care
end of life care
dying
hospice
death
dying
die
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
-0.5%
-1.0%
-1.5%
-2.0%
-2.5%
-3.0%
% Change
pall iativ e care
what happens when you die
death
0%
10%
20%
% of Searches
30%
40%