Long Term Conditions Content Report
March 2014
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Long Term Conditions Dashboard Page 1
Overall Choices Site Visits
Tag cloud showing top long term conditions related searches
44.6M
50.0M
40.0M
30.0M
20.0M
27.2M
10.0M
0.0
Long Term Conditions Page Visits
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Overall Site Visits
Long Term Conditions Page Visits
% of NHS Choices Traffic made up by Long Term Conditions content
Mar-13
27.2M
786843
2.89%
Apr-13
27.9M
801212
2.87%
May-13
28.7M
793671
2.77%
Jun-13
28.9M
746936
2.59%
Jul-13
31.0M
741410
2.39%
Aug-13
30.0M
754801
2.51%
Sep-13
30.8M
832750
2.71%
Oct-13
36.5M
1045097
2.86%
Nov-13
35.2M
993786
2.82%
Dec-13
32.9M
801413
2.43%
Jan-14
42.9M
1132846
2.64%
Feb-14
39.1M
1007286
2.57%
Mar-14
44.6M
1157437
2.60%
From March 2013 to March 2014 visits to pages relating to long term conditions on nhs.uk have seen a 47% increase, with the percentage of NHS Choices traffic made up by visits to long term conditions content in March 2014 being 2.60%.
During October 2013 visits passed the 1 million mark for the only time during the year. This coincided with a significant uplift in NHS Choices traffic overall. Since the start of the New Year, visits have been back above the 1 million mark, with peak visits of 1.2 million being recorded in
March 2014.
The most visited area of NHS Choices for information relating to long term conditions is 'treatments and conditions', with a 73% share. The 'NHS England' content section is another popular area for long term conditions, with information about health costs being of particular interest.
Over the reporting period visits to the long term conditions planners, which offers advice on preventing heart disease, stroke, diabetes, kidney disease and dementia totalled 389,897, which accounted for 4% of all long term conditions visits. The most visited long term condition between
March 2013 - March 2014 was type 2 diabetes with over 2.5 million visits. Other popular long term conditions included asthma with 1.5 million visits and chronic obstructive pulmonary disease (COPD) with 1.1 million visits.
NHS Choices Policy Report
Long Term Conditions Dashboard Page 2
Breakdown of Visitor Traffic to Long Term Conditions Related Content
0.0%
CHQ
0.0%
Livewell
2.4%
0.5%
17.5%
Websites Receiving Traffic from Long Term Conditions Search Terms
3.9%
Mind
0.0%
0.1%
Planner
Services
0.0%
Tools
Treatments and Conditions
YouTube
Facebook
0.0%
Alzheimer's Society
2.5%
Wikipedia Mobile - English
0.0%
Diabetes UK
Video
Care and Support
Arthri tis Research UK
News and Others
Patient UK
Wikipedia
Campaign
NHS England
NHS Choices
73.1%
Change4Life
0%
10%
Audio
20%
30%
40%
% Of Traffic
Breakdown of Visitor Traffic to Long Term Conditions Related Content by Month
Top Long Term Conditions Search Terms
1.40M
asthma
1.20M
rheumatoid arthritis
1.0M
osteoarthritis
800K
cancer
600K
copd
400K
dementia
arthritis
200K
depression
0
Mar-13
Apr-13
CHQ
Tools
News and Others
Audio
May-13
Jun-13
Jul-13
Aug-13
Livewell
Treatments and Conditions
Campaign
Sep-13
Oct-13
Planner
Video
NHS England
Nov-13
Dec-13
Jan-14
Services
Care and Support
Change4Life
Feb-14
Mar-14
diabetes
fibromy algia
0%
5%
10%
% of Searches
15%
NHS Choices Policy Report
Long Term Conditions Dashboard Page 3
Long Term Conditions Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within the Long Term Conditions Policy Area
alzheimer's disease
chd
copd
kidney disease
heart disease
diabetes type 1
depression
mental health
epilepsy
rheumatoid arthritis
nsf long term conditions
long term condi tions
cancer
stroke
osteoarthritis
ty pe 2 diabetes
diabetes
dementia
arthritis
fibromy algia
nsf for long term conditions
chronic illness in children
nsf long term conditions
what is a long term health condition
chronic illness
ckd
2.0%
1.5%
1.0%
0.5%
0.0%
-0.5%
-1.0%
-1.5%
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
0.0%
0.1%
0.1%
0.2%
0.2%
0.3%
% Of Searches
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.