Mental Health Content Report
April 2014
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Mental Health Dashboard Page 1
Overall Choices Site Visits
Tag cloud showing mental health related searches
42.5M
50.0M
40.0M
30.0M
20.0M
27.9M
10.0M
0.0
Mental Health Page Visits
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Mental Health Page Visits
% of NHS Choices Traffic made up by Mental Health content
Apr-13
27.9M
1398194
5.01%
May-13
28.7M
1467062
5.12%
Jun-13
28.9M
1428715
4.95%
Jul-13
31.0M
1472836
4.75%
Aug-13
30.0M
1474623
4.91%
Sep-13
30.8M
1576076
5.13%
Oct-13
36.5M
1998487
5.48%
Nov-13
35.2M
2047018
5.82%
Dec-13
32.9M
1812698
5.50%
Jan-14
42.9M
2258985
5.27%
Feb-14
39.1M
2005169
5.12%
Mar-14
44.6M
2247098
5.04%
Apr-14
42.5M
2052467
4.83%
Between April 2013 and April 2014 visits to pages relating to mental health on nhs.uk have seen an 47% increase, with the percentage of NHS Choices traffic made up by visits to vaccinations content in April 2014 being 4.83%.
Visits saw a significant rise during October 2013 when they were 27% higher than they were the previous month. Visits then saw another rise between October 2013 – November 2013, passing the 2 million mark for the only time during 2013. This was despite overall NHS Choices visits
falling between October – November 2013. After the traditional festive dip, visits saw another spike in January 2014, when they reached over 2.25 million – the peak for the reporting period. During 2014 visits to mental health pages have remained above the 2 million mark, with visits in
March 2014 coming close to the January peak.
Visits to pages in the treatments and conditions content area continued to be the most visited mental health pages, with over 15 million collective visits over the reporting period, accounting for 68% of all mental health visits to NHS Choices. From April 2013 – April 2014 there were
4,860,986 visits to Moodzone pages, making planners the next most visited content area, with a 20% share.
Between March 2014 – April 2014, search term clicks for ‘bipolar’ and ‘stress’ saw the biggest drop. Despite this, both terms still featured in the top ten mental health search terms. The term with the biggest increase in search clicks over the period, ‘suicide’ also featured in the top ten
mental health search terms. NHS choices ranked number one for websites receiving traffic from mental health search terms for the reporting period, with a 31% share of search clicks.
NHS Choices Policy Report
Mental Health Dashboard Page 2
Breakdown of Visitor Traffic to Mental Health Related Content
CHQ
0.0%
0.5%
1.2% 0.8%
0.0% 1.6%
Livewell
Websites Receiving Traffic From Mental Health Search Terms
1.0% 0.0%3.0%
Mental Health Foundation
Planner
20.3%
Web MD
Facebook
Services
Wikipedia Mobile - English
Tools
Patient UK
Treatments and Conditions
Helpguide.org
Video
0.3%
Care and Support
News and Others
3.6%
Campaign
67.6%
NHS England
psychologytoday.tests.psychtests.com
Mind
Wikipedia
NHS Choices
Change4Life
0%
10%
20%
Audio
30%
40%
% Of Traffic
Breakdown of Visitor Traffic to Mental Health Related Content by Month
Top Mental Health Search Terms
2.50M
symptoms of depression
borderline personality disorder
2.0M
depression symptoms
1.50M
stress
suicide
1.0M
depression test
500K
bipolar
anxiety
0
Apr-13
May-13
CHQ
Tools
News and Others
Audio
Jun-13
Jul-13
Aug-13
Sep-13
Livewell
Treatments and Conditions
Campaign
Oct-13
Nov-13
Planner
Video
NHS England
Dec-13
Jan-14
Feb-14
Services
Care and Support
Change4Life
Mar-14
Apr-14
schizophrenia
depression
0%
5%
10%
% of Searches
15%
NHS Choices Policy Report
Mental Health Dashboard Page 3
Mental Health Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within The Mental Health Policy Area
mind mental health
mental health awareness week
teenage depression
mania
how to overcome depression
mental health awareness
mental health charities
depression alliance
psychotic depression
low self esteem
bipolar
stress
mental health
mental health support worker
mental health act
depressed
signs of depression
coping with depressi on
overcoming depression
child and adolescent mental health
generalised anxiety disorder
how to overcome depression
schizophrenia
depression alliance
severe depression
what is depression
psychotic depressi on
borderline personality disorder
0.0%
anxiety
suicide
-2.00%
-1.00%
0.00%
1.00%
2.00%
0.5%
1.0%
1.5%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.