Alcohol Content Report
October 2012
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Alcohol Dashboard Page 1
Tag Cloud Showing Top Alcohol Related
Searches
Overall Choices Site Visits
25.0M
19.8M
20.0M
15.0M
11.6M
10.0M
5.0M
0.0
Alcohol Page Visits
300,000
250,000
200,000
150,000
100,000
50,000
0
Overall Site Visits
Alcohol Page Visits
% of NHS Choices Traffic made up by Alcohol content
Nov-11
11.6M
179780
1.55%
Dec-11
10.2M
184975
1.82%
Jan-12
14.5M
232399
1.60%
Feb-12
13.8M
197669
1.43%
Mar-12
14.6M
199043
1.36%
Apr-12
14.3M
194882
1.36%
May-12
15.9M
206162
1.30%
Jun-12
15.6M
203647
1.30%
Jul-12
16.0M
191127
1.19%
Aug-12
16.0M
227520
1.42%
Sep-12
16.4M
222638
1.36%
Oct-12
19.8M
250886
1.27%
Nov-12
19.8M
284819
1.44%
Vists to the Alcohol content pages have increased for 2 consecutive months, coinciding with the campaigns launched during these months - sneaky drinks and alcohol awareness week. Although we often experience seasonal
trends in this content area visits are significantly up on last year (58% increase on Nov 2011). The tools section of the site has experienced the largest monthly increase, 104% uplift due to the promotion of the Online Drinks
Checker through the Sneaky Drinks Campaign.
NHS Choices Policy Report
Alcohol Dashboard Page 2
Breakdown of Visitor Traffic to Alcohol Related Content
=
Breakdown of Visitor Traffic to Alcohol Related Content by Month
CHQ
450K
Livewell
400K
15.2%
Planner
Tools
300K
250K
0.0%
Treatments and Conditions
Video
350K
26.0%
Services
200K
0.0%
150K
25.4%
0.8%
100K
Carers Direct
19.8%
50K
News and Others
0
10.0%
Change4Life
0.4%
Nov-11
2.4%
CHQ
Search Terms in Policy - Alcohol - 4 Rolling Weeks ending 1 December
2012, compared with 24 November 2012
Dec-11
Livewell
Jan-12
Planner
Feb-12
Services
Mar-12
Tools
Apr-12
May-12
Jun-12
Treatments and Conditions
Jul-12
Video
Aug-12
Sep-12
Carers Direct
Oct-12
News and Others
Nov-12
Change4Life
Websites receiving traffic from terms in Policy - Alcohol - 4 Rolling Weeks ending 1 December 2012
YouTube
Wikipedia M obile - Englis h
ciprofloxacin alcohol
paracetamol and alcohol
how long does it take for alcohol to leave your…
signs of alcohol poisoning
alcohol and depression
co-amoxiclav and alcohol
how to give up alcohol
citalopram and alcohol
foetal alcohol syndrome
alcohol poisoning
low calorie alcohol
units of alcohol
what is a unit of alcohol
minimum price for alcohol
alcoholics anonymous
unit of alcohol
alcohol minimum pricing
omeprazole and drin king alcohol
isopropyl alcohol
alcohol
NetDoctor.co.uk
Facebook
Patient UK
About Alcoholism
Wikipedia
Alcohol ics Anonymous Great Britain
NHS Choices
drinkaware.co.uk
0%
5%
10%
15%
% Of Traffic
Search Terms in Policy - Alcohol - 4 Rolling Weeks ending 1 December 2012
foeta l alcohol syndrome
units of alcohol
alcoholic
fetal alcohol syndrome
isopropyl al cohol
alcohol units
alcohol pois oning
alcoholism
alcoholics a nonymous
0.6%
0.4%
0.2%
0.0%
-0.2%
-0.4%
-0.6%
alcohol
0%
5%
10%
% of Searches
% Change
15%
20%