Cancer Content Report
January 2014
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Cancer Dashboard Page 1
Overall Choices Site Visits
Tag cloud showing top cancer related searches
42.9M
50.0M
40.0M
30.0M
20.0M
27.3M
10.0M
0.0
Cancer Page Visits
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Cancer Page Visits
% of NHS Choices Traffic made up by Cancer content
Jan-13
27.3M
1209855
4.43%
Feb-13
24.5M
1139213
4.64%
Mar-13
27.2M
1237745
4.55%
Apr-13
27.9M
1242032
4.45%
May-13
28.7M
1340697
4.68%
Jun-13
28.9M
1317639
4.57%
Jul-13
31.0M
1479844
4.77%
Aug-13
30.0M
1319837
4.40%
Sep-13
30.8M
1364426
4.44%
Oct-13
36.5M
1717883
4.71%
Nov-13
35.2M
1620634
4.60%
Dec-13
32.9M
1409450
4.28%
Jan-14
42.9M
1854987
4.32%
During January 2014, there were 1,854,987 monthly visits to cancer-related content pages. This was a 53% increase compared to January 2013and a 32% increase compared to the previous month. This is roughly in-line with overall site traffic.
The biggest page increase month on month for all pages with over 1,000 views in a month was the CHQ page 'Can I have a cervical screening test during pregnancy?' which increased by over 104% from December to January which resulted in the January page visits coming in at 50,717 for
the month.
Treatments & Conditions is up 62% year on year in terms of visits, which is a large increase compared to the site overall. Almost all areas increased both month on month and year on year with the only exceptions being the campaigns area, which dropped 20% month on month and Tools,
which dropped 6% year on year.
NHS Choices Policy Report
Cancer Dashboard Page 2
Breakdown of Visitor Traffic to Cancer Related Content
1.5%
CHQ
0.0%
Livewell
0.0%
0.0%
0.0%
0.5%
0.0%
Websites Receiving Traffic From Cancer Search Terms
4.7%
Prostate Cancer UK
MedicineNet
Pancreaticcancer.org.uk
Cancer Fighting Strategies
SymptomFind
Wikipedia
Patient UK
Cancer Information
CancerHelp UK
NHS Choices
0.0%
4.0%
Planner
0.0%
0.3%
Services
Tools
Treatments and Conditions
Video
Care and Support
News and Others
Campaign
NHS England
89.0%
Change4Life
0%
5%
10%
15%
Audio
Breakdown of Visitor Traffic to Cancer Related Content by Month
25%
Top Cancer Search Terms
2.0M
1.80M
1.60M
1.40M
1.20M
1.0M
800K
600K
400K
200K
0
Jan-13
20%
% Of Traffic
Feb-13
CHQ
Tools
News and Others
Audio
Mar-13
Apr-13
May-13
Jun-13
Livewell
Treatments and Conditions
Campaign
Jul-13
Aug-13
Planner
Video
NHS England
Sep-13
Oct-13
Nov-13
Services
Care and Support
Change4Life
Dec-13
Jan-14
lung cancer
ovarian cancer
ovarian cancer symptoms
pancreatic cancer symptoms
cancer
breast cancer
skin cancer
bowel cancer
prostate cancer
pancreatic cancer
0%
1%
2%
3%
4%
5%
% of Searches
6%
7%
8%
9%
NHS Choices Policy Report
Cancer Dashboard Page 3
Cancer Search Terms Not Driving Traffic To NHS Choices
Change in Popular Search Terms Within the Cancer Policy Area
penile cancer
bowel cancer
thyroid cancer
stomach cancer symptoms
symptoms of bowel cancer
breast cancer symptoms
throat cancer
lung cancer symptoms
lung cancer
bowel cancer symptoms
skin cancer
colon cancer
prostate cancer symptoms
tongue cancer
cancer cure
symptoms of pancreatic cancer
pancreatic cancer symptoms
cure for cancer
prostate cancer
pancreatic cancer
-2.0%
brain cancer
blood cancer
what is cancer
inflammatory breast cancer
skin cancer symptoms
skin cancer images
lung cancer stages
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
% Of Searches
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.