WHO-TV, IA 07-31-07 Technology Taking Personal Toll July 31, 2007-- For all of the tech/gadget lovers, there's a question to consider: Is it possible to be addicted to your cell phone, laptop computer or any of the other numerous devices now out there? Just as the American Medical Association is considering a study on the addictiveness of gadgets, we wondered how it is changing life in Iowa. Inside Jordan Creek mall in West Des Moines, you might find it difficult not to spot someone either talking or texting on a cell phone. When asked how often she sent text messages to friends, high school student Emily Richardson said, " Probably 50. On the car ride to the mall I was going non-stop even though (a friend) was behind me in the same car, we still text." The same phenomenon can be found on the campus of Iowa State University. Cell phones, iPods and laptop computers often compete for time that might otherwise be spent through face to face interaction. ISU Professor Michael Bugeja wrote a book on the subject called 'Interpersonal Divide'. In the book published only a few years ago, Bugeja predicted students would have a hard time paying attention to the immediate world around them as their attention turns to electronic gadgets. Bugeja believes the Iowa Department of Education may need to step in and offer courses on the proper way to use these gadgets so as to not interfere with person to person interaction.