Office of Undergraduate Admissions
Assessment Plan 2010-2015
Objective: Achieve ESF’s undergraduate enrollment goals by identifying,
cultivating, selecting and enrolling the desired number, quality, and
demographic mix of new undergraduate students (freshmen, transfer
students, full-time, part-time and distance learners).
Assessment Tools
Assessment Schedule
1. Management “count” reports tracking
information requests, applications,
acceptances, and enrolling students for each
academic program and demographic group.
1.
Weekly, semester, and
annual
2. Academic profile of admitted and enrolling
students for each academic program and
targeted demographic groups.
2.
Fall and spring
semesters
3. Admission “conversion” reports used to
assess enrollment and cost effectiveness of
recruitment activities.
3.
As needed
4. College Board Admitted Student
Questionnaire used to assess ESF’s market
position and prospective student (freshmen)
satisfaction levels.
4.
Bi-annual
5. College Board validity studies used to
measure predictive reliability of factors
(grades, SAT, etc.) used in admitting
applicants.
5.
Fall 2013
6. Competitor benchmarking through SUNY
central administration enrollment and financial
aid reports, and secondary sources (e.g. U.S.
News, Petersons, College Board).
6.
Annual (fall semester)