Unit Name: Office of Undergraduate Admissions
Unit Mission: The mission of the Office of Undergraduate Admissions is to maximize SUNY-ESF’s new student enrollment by identifying,
cultivating, selecting and enrolling a targeted number, quality, and demographic mix of freshman and transfer students each year. This is
accomplished through a sophisticated recruitment and admission process that requires extensive collaboration with ESF faculty and staff and the
support of a variety of offices and individuals.
Unit Level Institutional Assessment
Unit Goal
Link to ESF Goals (by#)
Method(s) of Assessment
and Targets
Results of Assessment
(Data)
Implementation Plan
(Changes resulting from
Assessment)
Achieve the College’s strategic planning
metrics ‘pertaining to undergraduate
applications, new student enrollment,
selectivity, quality, and diversity. Also
meet academic program targets.
#1 Enrich academic
excellence in both
undergraduate and graduate
education.
 2,700+ undergraduate
applications
 Received 2,745
undergraduate applications
 Implement Early Decision
Plan for 2012 to better
assess yield potential.
 Enroll 505 new undergraduates
(fall 2012)
 Enrolled 522 (fall 2011)
 Enroll 90% of freshmen in
selectivity level 1 or 2
 Enroll 11% of new
undergraduates from
underrepresented groups.
 Enrolled 96% in level 1 or 2
 Enrolled 10% of new
undergraduates from
underrepresented groups
(fall 2011).
 Maintain student quality
 Reduce transfer accepts
(enrolled goal is lower)
 Seek more minority transfer
applicants through SUNY
partnerships.
 Increase outreach to City
School district.
Generate a substantial level of
prospective student interest and
information requests (inquiries) through
direct mail, print, and television
advertising, high school and college
visitation, and related visibility
initiatives.
Develop and deliver an effective
admissions communications plan to
convert prospective students to
applicants and enrolled students.
Conduct effective campus visitation
programs to provide opportunities for
interpersonal counseling.
#1 Enrich academic
excellence in both
undergraduate and graduate
education.
 Generate 6,500+ undergraduate
admissions information requests.
 Received 7,572 information
requests for fall 2011
admission.
 Continue to purchase
100,000+ direct mail
contacts.
 Advertise in Public Colleges
magazine (second year)
#1 Enrich academic
excellence in both
undergraduate and graduate
education.
 Host 2,200+ prospective student
visits.
 Hosted 2,428 prospective
student visits.
 Maintain # of admissions
events.
 Achieve 35% yield on accepted
freshmen.
 Achieved 33% yield on
accepted freshmen (fall)
 Achieve 70% yield on accepted
transfers.
 Achieved 75% yield on
accepted transfers (fall)
 Maintain current yield
activities – freshman drop
due to more outside NY and
higher quality students.
Unit Name: Office of Undergraduate Admissions
Unit Mission: The mission of the Office of Undergraduate Admissions is to maximize SUNY-ESF’s new student enrollment by identifying,
cultivating, selecting and enrolling a targeted number, quality, and demographic mix of freshman and transfer students each year. This is
accomplished through a sophisticated recruitment and admission process that requires extensive collaboration with ESF faculty and staff and the
support of a variety of offices and individuals.
Unit Level Institutional Assessment
Encourage faculty involvement in
student recruitment, focusing special
attention on campus visitation programs
and transfer articulation efforts. Also
encourage involvement of ESF staff,
current students, and alumni in
recruitment activities.
#1 Enrich academic
excellence in both
undergraduate and graduate
education.
 Maintain current level of faculty
participation.
 Faculty participation
remains very strong.
 No specific
recommendations required.
Manage candidate selection to achieve
the desired metrics for our incoming
class, with sensitivity towards individual
student needs and the fair and
consistent application of admissions
criteria.
#1 Enrich academic
excellence in both
undergraduate and graduate
education.
 Maintain combined freshmen
and transfers acceptance rate at
45% or less while achieving
enrollment, quality and diversity
metrics.
 Combined acceptance rate
for fall 2011 was 44%. Goal
for 2012 will be to reduce
rate to 42%.
 Implement Early Decision
Plan to better assess yield
potential.
 Reduce transfer accepts to
fit lower enrollment goal.
 Adjust freshman
acceptance rate as needed
to yield desired class.