Managerial Communication – Winter III 2014
WAYLAND BAPTIST UNIVERSITY
HAWAII CAMPUS
SCHOOL OF BUSINESS
SYLLABUS
1. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging,
learning-focused and distinctively Christian environment for professional success and service to God and
humankind.
2. Course: MGMT 3310 – Managerial Communication
3. Term: Winter III 2014
4. Instructor: Professor Charles Bering
5. Office Phone: (808)488-8570; Cell Phone: (808)218-1003; Email: Charles.Bering@wayland.wbu.edu
6. Location: Barbers Point: Office Hours: Before or after class, other times by appointment
7. Class meeting time and location: January 13 – March 29, Mondays, 5:30-10:00 PM, Barbers Point
8. Catalog Description: Effective communication skills (verbal/nonverbal, written) as they relate to managerial
role (meetings, presentations, interviews) across all levels of the organization, with appropriate use of technology.
9. Prerequisites: ENGL 1301 and 1302, or consent of school.
10. Required Textbook and Resources:
BOOK
AUTHOR
Business Communication
for Success
BOOK
McLean
AUTHOR
Pearson Business
Reference & Writer’s
Handbook
Moore
ED YEAR PUBLISHER
1st
2010
Flat World
ED YEAR PUBLISHER
10th
2010
Pearson
ISBN#
REVIEW
9780982361856 Spring 14
ISBN#
0135140536
REVIEW
Spring 14
11. Optional Materials: None
12. Course Outcome Competencies:
Upon completion of this course the student should be able to:
 Explain the importance of communication in business, especially at the management level.
 Write with clarity and precision.
 Demonstrate the four major techniques for emphasis in writing.
 Describe the process of writing effective business messages.
 Differentiate when to use and write indirect responses or orders.
MGMT 3310 – Managerial Communication – Winter III 2014, Hawaii Campus
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Managerial Communication – Winter III 2014

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




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Demonstrate the use of persuasion in communications.
Develop and prepare an effective electronic resume with cover letter.
Prepare a well planned, well-organized and well-constructed report both individually and collaboratively.
Identify the needs, roles and content of long formal reports.
Identify when and where to use graphics in managerial communication.
Manage a meeting using good listening skills, good organizational skills, and good leadership skills.
Deliver a formal oral presentation integrating appropriately selected technology tools.
Demonstrate an understanding of the problems inherent in cross cultural communication
Demonstrate an understanding and the ability to pursue proper research methods.
13. Attendance Requirements: Attendance is very important to your success in this class. While tests may be
made up, lectures and class discussions cannot be replicated. Arriving thirty minutes late or, leaving thirty
minutes before class is dismissed constitutes an absence. In the event of an absence, it is the student’s
responsibility to call WBU and the instructor. Absences will affect your grade, as lectures, class exercises, guest
speakers and other activities cannot be replicated. More than three absences will result in a failing grade for the
course.
14. Disability Statement: “In compliance with the Americans with Disabilities Act of 1990 (ADA), it is the
policy of Wayland Baptist University that no otherwise qualified person with a disability be excluded from
participation in, be denied the benefits of, or be subject to discrimination under any educational program or
activity in the university. The Coordinator of Counseling Services serves as the coordinator of students with a
disability and should be contacted concerning accommodation requests at (806) 291- 3765. Documentation of a
disability must accompany any request for accommodations.”
15. Course Requirements and Grading Criteria:
Evaluation Items
Class Participation
Attendance
Midterm Exam
Research Paper
Final Exam
Total
Total Possible
Points
100
100
100
100
100
500
Final Grade
90 - 100%
80 – 89%
70 – 79%
60 – 69%
00 – 59%
Weights
20%
10%
20%
30%
20%
100%
Weighted
score
20
10
20
30
20
100
A
B
C
D
F
MGMT 3310 – Managerial Communication – Winter III 2014, Hawaii Campus
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Managerial Communication – Winter III 2014
16. Tentative Schedule: (Calendar, Topics, Assignments):
Class 01:
Monday, January 13
Introduction to Organizational Behavior
Review Syllabus and Course Requirements
Chapter 1 – Effective Business Communication
Assign: Email Proposal to VP
Class 02:
Monday, January 20
Chapters 2-4
Due: Email Proposal to VP
Assign: Info Paper – Proposal to VP
Class 03:
Monday, January 27
Propose Research Paper Topic
Chapters 5-8
Due: Info Paper to VP
Assign: Info Paper w/Attachments to CEO (VA1)
Class 04:
Monday, February 3
Submit Research Paper Topic
Chapters 9-10
Due: Info Paper w/Attachments to CEO
Assign: Job Position and Letter of Recommendation (VA2)
Class 05:
Monday, February 10
Mid-Term Exam – Resume and Cover Letter
Chapter 11-12
Due: Job Position and Letter of Recommendation
Assign: Prepare to present resumes
Prepare to present Proposals
Class 06:
Monday, February 17
Chapters 13-15
Due: Executive Meeting:
VPs present resumes and proposals
Assign: Memorandum rejecting proposal (VA3)
Class 07:
Monday, February 24
Chapters 16-17
Due: Memorandum rejecting proposal
Assign: First draft of presentations
Class 08:
Monday, March 3
Chapter 18-19
Create Agenda for Executive Meeting
Due First draft of presentations
Assign: Final Research and Presentations
Class 09:
Monday, March 10
Due: Research Papers
Executive Meeting: VPs present proposals
Class 10:
Monday, March 17
Final Exam
Persuasive Information Paper (WBU)
Course Format: This is a hybrid course in which a majority (at least 51 percent) of the contact hours will occur in class.
Some classes or portions of classes will be held in a virtual environment. Students will be required to complete
Blackboard assignments and other activities outside the classroom. Professor reserves the right to alter this schedule as
needed.
MGMT 3310 – Managerial Communication – Winter III 2014, Hawaii Campus
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Managerial Communication – Winter III 2014
17. Additional information as desired by the faculty member.
CLASS PARTICIPATION: Class participation is a very important part of education. This course requires
active class participation. Many classes begin with a basic question that appears clear-cut, and the class
participation is what helps add to the complexity that is critical for solving problems and understanding processes.
Students are strongly encouraged to participate in class.
OTHER IMPORTANT INFORMATION:
1. Homework is due at the beginning of each class.
2. Late homework will result in a lower grade.
3. Written work is graded on the basis of content first, but also on the quality of grammar and
punctuation.
4. All written assignments should be 12-point type, double-spaced, and using APA Manuscript Writing
Style (APA 6TH Edition).
5. Questions concerning grades received should be resolved within one week after the assignment has
been returned.
6. Unless noted as a group assignment, all work should be original work of the individual student.
7. Academic honesty is expected of all students. Plagiarism, cheating, and other acts that lack academic
honesty may result in a zero on the particular assignment.
8. Students will need to use the Internet to access some assignments.
9. Cell phones and pagers must be placed on vibrate or silent mode during class.
10. Please do not bring children to class.
11. Always contact the professor if you need assistance.
12. Please do not curse in class, and do show respect to all individuals in class.
ARTICLE PRESENTATIONS: In order to better understand and participate in the study of Managerial
Communications, students will be required to bring in articles relevant to the topics in class. The specific format
for the articles will be described in class, and when presented they will be graded based upon quality and
relevance to the topic being discussed. They may also be graded based upon the amount of class discussion that
ensues when the summary is presented. Length of the individual presentations will be discussed when each
assignment is made. Three articles will be presented by each student.
RESEARCH PAPER AND PRESENTATION: Students will complete one research paper for this class. The
paper should be five to seven pages of content, excluding coversheet and references, and should utilize at least
five references; two of them should be scholarly references. Papers must utilize APA (6th Edition) format and
demonstrate acquired knowledge of the course material studied. Topics for papers must be submitted and preapproved by the professor no later than the end of Class 4. Prior to submitting final research papers to the
professor, students will submit papers through Safe Assignment and receive a rating of less than 20%. Submit
soft-copy research papers to the professor no later than Class 9. Students will present a 10-minute
executive summary to the class using Power Point.
MGMT 3310 – Managerial Communication – Winter III 2014, Hawaii Campus
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