THE SCHOOL OF BUSINESS AND ECONOMICS MAGAZINE
SPRING/SUMMER 2010 EDITION
Inside this issue:
Message from the Dean
School Re-accreditation
Page 2
3
4-5
Pi Sigma Epsilon
5
Business Case Competition
6
SIFE Team Competes
6
Excel Leadership Program
7
SHRM In Action
8
NBMBAA Visits Virginia Tech
8
Hallmark Leadership Retreat
9
Professional Practice Series
9
Dr. Janice Witt Smith: Excellence
10
Dr. Thomas Jones Presents at Oxford
11
F O C US
A Message from the Dean
Dr. Jessica Bailey
Dean of the School of Business and Economics
The School of Business and Economics (SBE) at Winston-Salem State University is proud to announce receipt of re-affirmation of the AACSB International Certificate of Accreditation ―for achievement of the highest standard in management education through a commitment to quality and continuous improvement.‖ This
certificate was awarded to Dean Jessica Bailey on April 18, 2010 at the 2010 AACSB International Conference and Annual Meeting.
The award is a culmination of a process begun shortly following the receipt of the SBE‘s initial accreditation
in 2000. The process included preparation of a maintenance document describing the school, its environment, management and operations, as well as reports of assessment and faculty management activities. In
February 2010, the campus was visited by a team of three deans of distinguished business schools—Dr. Otis
Thomas of Morgan State University, Dr. Mostafa Sarhan of Savannah State University, and Dr. Glenda
Glover of Jackson State University—who met with faculty, students, and staff of the SBE and assessed the
quality of our programs.
The SBE is proud of this achievement which makes it one of only 593 schools throughout the world with
such a designation. It is a testament to the hard work and dedication of the faculty, staff, and administrators
who have devoted themselves to the achievement of excellence in all that we do.
Not to be overlooked is the support given to the SBE by the central administration of the university. Both the
Provost and the Chancellor have been actively engaged in facilitating both the reaffirmation process and the
continuous improvement of the school. To them and all of our supporters, we say a heartfelt ―thank you.‖
F O C US
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School Achieves Successful
Re-Affirmation of Accreditation
On April 18, 2010, the School of Business and Economics (SBE) at Winston-Salem State University received re-affirmation of
the AACSB International Certificate of Accreditation ―for achievement of the highest standard in management education through
a commitment to quality and continuous improvement.‖
The SBE received its initial accreditation in 2000, under the direction of former dean, Arthur King. At that
time, the SBE offered only undergraduate degree programs, but, over the last ten years, its offerings have
expanded to include two graduate programs. The reaffirmation of accreditation also encompasses the Master of Business Administration (MBA).
The process leading to this landmark event included
attendance at many seminars and training sessions for
the enhancement of administrator and faculty understanding of the key dimensions of the institutional
quality and improvement. Within the SBE, three integral committees were formed to assure conformity with
acceptable guidelines. The Strategic Management
Committee, headed by Dean Jessica Bailey, was tasked
with assuring that the SBE developed and adhered to a
planning process based on current situational analyses
and supported by adequate financial resources. Dr.
Suresh Gopalan guided the activities of the Participants
Committee, which documented qualifications and creDean Jessica Bailey (center) receives the re-affirmation certificate from dentials of faculty. Dr. Kathy Stitts chaired the AssurAACSB officials
ance of Learning Committee, which reported the ongoing assessment activities of the SBE‘s learning goals and objectives.
A myriad of constituencies were involved in the re-affirmation process over the past several years beyond the efforts of the faculty, staff, and administrators of the SBE. The Business Advisory Council (BAC) assisted with the development of the mission
statement, finalization of the learning goals and objectives of the school, and personal interactions with the visitation team. The
Alumni Advisory Council (AAC) was instrumental in involving alumni in the re-affirmation process and spurring fundraising on
behalf of the school. The Student Advisory Council (SAC), in addition to meeting with the visitation team, provided input to the
SBE on shaping its hallmarks of leadership, professionalism, and practical experiences.
In June 2007, the SBE submitted its Maintenance Review Application, in which it specified the degree programs to be included
in the process, requested the exclusion of some programs, and submitted its list of comparison, competitive, and aspirant peers.
Following that submission, AACSB began finalizing the dates and members of the visitation team. The next year and a half was
filled with intense focus and cooperation as the faculty and staff prepared for the planned visit. In December 2009, the SBE submitted to AACSB four documents in support of its bid for reaffirmation. The documents were the Annual Maintenance Reports
(2004-2009), the Fifth Year Maintenance Report, the Assurance of Learning Report, and the Faculty Management Strategies
Report.
The review team visited the campus February 21-23, 2010. The team was chaired by Dr. Otis Thomas, dean of the Earl G.
Graves School of Business and Management at Morgan State University and was also comprised of Dr. Glenda Glover, dean of
the College of Business at Jackson State University, and Dr. Mostafa Sarhan, dean of the College of Business Administration at
Savannah State University.
On the first evening of the visit, the SBE hosted a reception which brought together the team, faculty and staff, members of the
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F O C US
Re-affirmation of Accreditation (cont’d from page 3)
business community, alumni, and administrators of the university. On the second day of the visit, the
team met with selected groups and individuals who could attest to the dedication of the SBE to quality
and continuous improvement. This included tenure-track faculty, student leaders, Career Center, Center
for Entrepreneurship, Center of Excellence in Financial Services, Center for Economic Analysis, department chairs, and assessment coordinators. On the last day of the visit, the team met with the chancellor and the provost to inform them of its decision to recommend reaffirmation of accreditation for an
additional six years, the highest recommendation that can be made on behalf of any school.
At the 2010 AACSB International Conference and Annual Meeting held in Anaheim, California,
Winston-Salem State University was recognized for achievement of re-affirmation of accreditation,
allowing it to continue to be in the group of only 593 business schools worldwide so recognized for
excellence. The future for the SBE is to continue its quest for quality and improvement and to
strengthen its association with AACSB.
Pi Sigma Epsilon… A Growing Business Fraternity Shines
Pi Sigma Epsilon National Professional Fraternity in Sales, Marketing and Management was created to advance sales and marketing education and to develop the skills of future sales and marketing professionals. Last year, the Zeta Lambda Chapter was
chartered on the campus of Winston-Salem State University and currently has 40 plus members, eight of which participated in the
National Convention in Milwaukee, Wisconsin, April 6-11.
Pi Sigma Epsilon chapters stay extremely active during the year participating in sales and marketing activities in their communities that further the mission of the organization and raise funds to support scholarships, developmental programming, and National Convention activities. The National Convention itself is a weeklong event that further supports the development of sales
and marketing skills by offering chapters the opportunity to compete in five events during the week and a total of over 20 sales
and marketing related competitive events during the year that are awarded at the closing banquet.
With over 60 chapters nationally the (Zeta Lambda) Winston-Salem State University Chapter made a great showing by ending
the programming year the 26 ranked chapter in the nation and competing as finalist in the competitions for the Video Challenge,
Kodak Video Contest, Trenton Haack Case Study Competition, and Top New Chapter at Nationals. Although the chapter did
not bring home a top trophy it brought home
great experiences to leverage as the chapter continues to grow. This fall the chapter will host
the regional convention in Winston-Salem from
November 5-7, and will include the following
universities:
Appalachian State University
Winston-Salem State University
Elon University
Virginia Tech University
James Madison University
Norfolk State University
George Mason University
For more information on the National
Organization and the Chapter go to https://
www.pse.org.
~ submitted by Beverly D. Johnson, Clinical
Instructor, Department of Marketing and Management and Donte Jackson, President, Zeta
Lambda Chapter, Pi Sigma Epsilon Fraternity
F O C US
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Two Students Excel at the First Annual Business Case Competition
This spring the School of Business held its first annual Business Case Competition, which awarded prizes of $1000,
$750, and $500 respectively for 1st, 2nd and 3rd place finishes. There were seven teams, which included both individual and teams of up to three people, and students from both
the bachelor‘s and master‘s degree programs entered into the
competition.
In order to prepare teams for the competition, a one hour
seminar was held prior to releasing the case study for analysis that provided students the basic foundation for the process. Students were introduced to the case study analysis concepts which were how to dissect and deliver their analysis.
Additionally, students were introduced to the case study
analysis grading rubric, which was a combination of scoring
and judges perceptions.
During the competition the students were given 15 minutes
Holding checks are 1st place winner Jonathan Jackson and 2nd to present their analysis, with accompanying PowerPoint
presentations, followed by 15 minutes of questions and anplace finisher Cherika Dumas
swers from the five judges. Students were assessed on the
quality of their understanding of the issues presented in the case, the quality of their analysis of solutions, the quality of the
PowerPoint presentation, and the quality of their delivery. Also, to help facilitate further learning for the competitors, prior to
announcing the winners each team received feedback from their performance in the ‗American idol‘ style.
After the fog cleared, there were two students who reigned victorious in the competition. The first place winner was Jonathan
Jackson, a junior majoring in Management Information Systems, and the second place winner was, Cherika Dumas, a sophomore majoring in Finance. As stated by one of the judges, ―The scoring was close and it was hard to determine a winner. Both
students did an exceptional job. ―
Overall, even though some of the entrants did not compete on the day of the event, those that did represented themselves well
and made a positive impression on the judges reflective of themselves and also of the university. We look forward to next year‘s
competition and the opportunity for many more students to participate in this tremendous learning experience that is reflective of
the same sorts of analysis they will do in their corporations or entrepreneurial ventures after graduation. ~ submitted by Beverly
D. Johnson, clinical instructor, department of Management and Marketing
WSSU SIFE Team Competes
The WSSU Students in Free Enterprise (SIFE) team participated in the
regional completion in Charlotte, North Carolina on March 29th, 2010.
The team members, Taylor Calamese, April Evans, Ashley Frazier,
Maylene McLee, and Michael Woods, presented an overview of the SIFE
projects for the 2009-2010 academic year to an audience of judges. The
students were accompanied by the three WSSU Sam Walton Fellows
(advisors): Mr. Nicholas Daves, instructor of Financial Services and Director of the Center for Excellence in Financial Services, Dr. Robert Herring, professor of management, and Dr. Notis Pagiavlas, professor of
marketing and director of the Center for Entrepreneurship.
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F O C US
Excel Leadership Program Presents Three Dynamic Speakers
The Excel leadership program launched its guest speaker series this semester with two fantastic guest speakers during February and
March and will host one more during the month of April to conclude this academic year.
In February of 2010, Ms. Joanie Cramer, Former National Vice-President U.S. Junior Chamber and current
trainer to the 2010 State Presidents of Junior Chamber International spoke on the ―Impact of Good Leadership Skills in Business and in Life‖. Ms. Cramer offered students great advice in everything ranging from
first impressions, interviewing, career progression, credit, leadership, and the impact of credit and the internet. The five key points of her presentation were: make a good first impression, treat people fairly, build
good character and credit, do the ―right‖ things, be open-minded, and listen to others. She also spoke extensively about her organization, Jaycee‘s, and the opportunities it could provide students to help develop
their leadership, organizational, and management skills. For further information on the Jaycee‘s go to
www.ncjaycees.org or contact Ms. Cramer at joaniecramer@bellsouth.net.
During March, Mr. Frank McCain, executive director for the Financial Futures Foundation, spoke on ―The
Socially Responsible Leader‖. The focus of his presentation was ―People, Planet, and Profit‖. He challenged students with five questions to ask themselves. These questions were: (1) Can you do something to
make a difference in your city, state, dorm? (2) How can you make the ordinary into something extraordiMs. Joanie Cramer
nary? (3) How can you work with persons less fortunate that you? (4) Are you part of a solution? (5) Do
you look out for people on your left and your right? He also spoke extensively
about his idea to start the Financial Futures Foundation and his struggle to create the foundation during a
time period when money for such projects had been scarce. His summary, ―You have to believe in your own
idea…even if others do not‖. In closing, he left an image, that is a great reminder to everyone, embedded in
the minds of students, ―To much is given…much is required‖. For further information on the Financial Futures Foundation and/or to make a contribution please go to www.financialfuturesfoundation.org
On Wednesday, April 28th, Ms. Ursula Dudley Oglesby, President of Dudley Beauty Corp, LLC spoke on
―Change Leadership‖. She is the daughter of Dudley Products, Inc. co-founders, Drs. Joe & Eunice Dudley.
As the President of Dudley Beauty Corp LLC, she carries the baton to continue producing Dudley‘s full line
of high quality products for the African-American consumer. Her aim is to give women – especially African
-American women – a dose of hope by enriching their lives. Her mantra is, ―I want women to truly see their
beauty on the inside and outside and know in their mind that God did not take time to make a nobody!‖ She
holds a Bachelor of Arts degree in Psychology from Harvard College and a juris doctorate from Harvard Law
School. She is married to Mark Oglesby and they have two children, Mark Jr. and Elena.
~ submitted by Beverly D. Johnson, Clinical Instructor, Department of Marketing and Management
Ms. Ursula Dudley Oglesby
Congratulations… to Ms. Johnene Benson, a business management major from Virginia Beach, Virginia, for being elected Miss
Sophomore for the 2010-2011 academic year. Ms. Benson previously
served as Miss Freshman during 2009-2010, serving on the Royal Court of
Mr. Davril Massey and Ms. Courtney Dubose, who is also a graduating
management major. Regarding her accomplishments, Ms. Benson stated, ―I
am so grateful that my class believes in me and the feeling is definitely mutual. I am also excited and I look forward to serving on the SBE Student
Advisory Council next year!‖
F O C US
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The Students of the Society for Human Resource Management
In Action
The Society for Human Resource Management (SHRM) has been involved with several professional development activities designed to foster networking opportunities, improve job related skills, and to increase HR knowledge.
On February 9, 2010, Quanda Wilson (MS, CHCR), a recruiter in the Talent Acquisition Department of Novant Health, spoke to
the students about marketing themselves both before and after graduation.
Student SHRM members attended a student dinner with Winston-Salem Professional SHRM members on February 16, 2010,
where they networked with HR managers and recruiters from some of the areas largest employers.
Judy Sweger (SPHR, CCP), the Human Resource Director for First Community
Bank, gave a presentation on resume development and job interviewing skills on
February 23rd. The presentation was followed by a resume critique session.
On March 23, Hazel T. McGill (SPHR), the President of Premiere HR Solutions,
guided students in preparation for the upcoming state HR Games. Ms. McGill has
previously spoken to SHRM members about dealing with difficult people in the
workplace. The SHRM students attended the state HR games at NC State University on Saturday, March 27. This was the first time a group from WSSU has attended the games, and they represented the School of Business and Economics quite well. In their most exciting round of the day, the WSSU Rams team defeated the A&T Aggie Pride team in a triple tie-breaker, which we were told was a
first for the games. Congratulations are in order for our student members. The ex- Judy Sweger, from First Community Bank,
perience gained from this event has them looking forward to next year's games.
presents to SHRM students
WSSU National Black MBA Association Visits Virginia Tech
Seven students from the undergraduate chapter of the National
Black MBA Association took a trip to Virginia Tech in Blacksburg, Virginia, to get a first-hand view of its MBA Program.
Dr. Stephen Skripak, Associate Dean for Graduate Programs of
the Pamplin College of Business planned a wonderful program
for the students which included faculty presentations, an overview of the admissions process, and even a simulated class session with student participation. Then the students were treated
to a delightful lunch in the faculty dining facility, followed by a
tour of campus with some of the current MBA students. A
wonderful time was had
by all.
Students of the NBMBAA attend Virginia Tech to visit its MBA
Program Left to right: James Jackson, Victor Kirk, Silver Garnett, Eric Walker, Jacqueline Jenkins, Andrew Knight, David
Brown
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F O C US
Hallmark Leadership Retreat Inspires Critical Thinking in Leaders
The Second School of Business and Economics
Hallmark Leadership Retreat, sponsored by the
Altria Group as part of a grant received by the Drs.
Sharon White and Kathy Stitts for the School of
Business and Economics was held on April 23.
This year, the retreat was more internally focused,
providing student leaders and advisors opportunities to do some critical thinking about their respective organizations regarding membership, strategic
planning and leadership. Approximately eleven
student leaders from seven organizations and six
advisors attended the retreat facilitated by Drs.
White and Stitts. After brainstorming and collaboration about membership strategies, each organization worked on its strategic plan and presented a
membership plan to the group. A networking reception was the culminating event of the retreat,
and students left excited about beginning the next academic year with plans for current and potential members.
Students and advisors participated in an exercise during the retreat to stimulate
discussion about membership
strategies
SBE Announces Professional Practice Series in Human Resources
The School of Business and Economics, through its Center for Entrepreneurship, 300 N. Main Street, Suite 900, in partnership
with the Winston-Salem Society for Human Resource Management, announced its Professional Practice Series in Human Resource Management. This series consisted of a series of workshops focused on the employment relationship and how individuals
are, and should be, managed, developed, motivated, and treated within the work environment. These workshops have been developed and were presented free-of-charge by Dr. Janice Witt Smith, SPHR, associate professor of Management, Department of
Management and Marketing, and were open to any individual who wanted to learn more about the employment arena.
Some of the many topics covered by this workshop series included:
Primer in Employment Law for Managers and the HR Professional
Managing a Global Workforce
Enhancing Productivity through Time Management, Prioritization, Delegation, and Managing Stress
Employee Engagement
How to Retain Top Talent
How to Deal with Difficult People
The Center for Entrepreneurship (CFE) in the WSSU School of Business and Economics was created to strengthen the education,
research, and outreach activities of the school reflected in the field of entrepreneurship. The vision of the CFE is to enhance the
overall quality of life for all citizens, especially focusing on the needs and circumstances of urban, minority, and economically
disadvantaged populations. The center accomplishes its mission by encouraging and supporting aspiring entrepreneurs to become
successful, ethical, and socially conscious business leaders. Dr. Notis Pagiavlas is the director for CFE and is an associate professor of marketing in the Department of Management and Marketing.
F O C US
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WSSU Professor Recognized for Excellence in Teaching
Dr. Janice Witt Smith
Dr. Janice Witt Smith, associate professor of management in the School of Business and Economics at Winston-Salem State University (WSSU), has been selected to receive one of the Awards for Excellence in Teaching from the University of North Carolina‘s Board of Governors. Dr. Smith was recognized for her accomplishments by a member of the Board of Governors at
WSSU‘s Spring Commencement ceremony on May 8 and received a commemorative bronze medallion along with a $7500 cash
prize. The Awards for Teaching Excellence are given annually to a tenured faculty member from each UNC campus. Established
in 1994, they underscore the importance of teaching and reward good teaching across the university.
Since joining the WSSU faculty in 2000, Dr. Smith has taught at both the undergraduate and graduate level. In addition to teaching leadership, organizational behavior and entrepreneurship, she created and taught numerous classes in Human Resource Management. Her students describe her as an effective teacher who helps them develop expertise, as well as build confidence in their
own abilities and potential.
Dr. Smith is the architect of the HR programs in the WSSU SBE, including the developer of the HR Concentration, HR minor
and on-line HR Certificate Program. She has coordinated the HR programs and is proud of the first cohort of HR concentration
students, many of whom graduated in May 2009. Smith is also the founding advisor for the Ram Chapter of the Society for Human Resource Management and has served as their advisor for the past three years. Her 30 years of experience as an HR professional, business professional and consultant as well as her doctorate in Human Resource Management, Labor Relations, and Organizational Behavior make her ideally suited to launch and coordinate this program. As she laughingly states, ―Dr. Mak Khojasteh, professor of Management in the Department of Management and Marketing, calls me the "mother of HR" at WSSU. This
is true, and I care deeply that individuals who want to know about the profession and those in the profession are trained by experienced and knowledgeable individuals who have both the academic credentials and the professional experience and background.‖
Prior to joining WSSU, Smith taught at North Carolina A&T State University and at Virginia Tech. She holds an undergraduate
degree in business administration and management from Indiana University-Purdue University at Indianapolis, as well as a master‘s of business administration and a doctorate in organization studies from Virginia Tech.
~reprinted, with additions, from WSSU Marketing and Communications press release
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F O C US
Dr. Thomas Jones Presents at Oxford University Roundtable
Dr. Thomas O. Jones, Jr., interim chair of the Department of Management and Marketing in the School of
Business and Economics, was invited to participate in the Oxford Roundtable at Oxford University in
England in March of 2010. He presented a research paper that he and Dr. Beth Schneider developed on
the topic of women opting out of the workforce. Their research findings show that professional women
opt-out of the workforce for several reasons including those related to family responsibilities. The most
important finding was that many professional women leave career type jobs because of the work environment. This finding supports some earlier research that identifies this phenomenon. These women rarely
return to the organization they leave and move on to other career paths that sometimes include the formation of their own businesses.
Using these findings, Jones and Schneider interviewed senior corporate human resource officers and the
owners of smaller business firms to determine if employers were aware of this situation. If there was
Dr. Thomas Jones awareness, the researchers further questioned these employers to determine if there were strategies being
used to discourage professional women from opting-out and to encourage those that opted-out to return.
The conclusions were that almost all employers were aware of professional women choosing to opt-out and many (particularly
larger) firms have developed strategies to attempt to keep professional women employed in the organization. The strategies being employed are relatively ineffective. The researchers suggest a strategy that includes the development of an entrepreneurial
organization that provides regularly scheduled updates of organizational activity that would be shared with all executive level
employees on a regular basis such as bi-yearly. This updating activity would assure the firm that all executives are made aware of
on-going developments across the organization in a timely manner. Those that have opted-out could be invited to these bi-yearly
updates as a way of maintaining some sense of currency and this activity would also send a message that the firm is still interested in the return of those that have opted-out.
Faculty Publications and Presentations
Bembry, S. A. and Carolyn Anderson published an article entitled ―Adding Audio and Video to A Microcomputer Applications Class to Improve Student Learning‖, in Issues in Information Systems Journal, Fall, 2009. They also presented the paper
at the IACIS Conference, Pittsburgh, PA, September 30-October
4, 2009
Bembry, S. A. and Carolyn Anderson published an article entitled ―Improve Learning through Social Networking Tools‖ in
the Society for Information Teaching & Teaching Education
Proceedings, Spring 2010. They also presented the paper in the
21st International Conference, San Diego, CA, March 29-April
2, 2010.
Congratulations… to Dr. Craig Richardson, Associate Professor of Economics, for finishing in 3rd place in the
APEE 2010 Policy Communicators Contest. sponsored by the
Association of Private Enterprise Education. The paper was
titled, "Circle of Shade: Lessons for Economic Growth" which
analyzed three country case studies and the importance of
property rights as a foundation for economic growth. He has
been asked to present the paper at a special session in Las Vegas for their annual conference this spring.
F O C US
Heilman, George, ‖Perceived Effect of Facilitating Conditions
on College Student Computer Use‖ in Journal of Academy of
Business and Economics (JABE), Oct 2009, with coauthors
George Johnson, Godwin Seshie and MHA student Ben Greene.
Presented by George Johnson at the IABE conference in Las
Vegas Oct 2009.
―Differences in Academic Content, Placement and Research
Productivity among Doctoral Programs in Finance‖ in Quarterly
Journal of Finance and Accounting (QJFA), Winter 2009, with
coauthors Jorge Brusa and Michael Charter.
―Academic content, research productivity, and tenure‖ in Journal of Economics and Finance (JEF), Jan 2010 with co-authors
Jorge Brusa and Michael Carter.
―Assessing a Spanish Translation of the End-User Computing
Satisfaction Instrument Targeting Mexican Internet Users‖ in
2010 Proceedings of the Conference on Western Hemispheric
Trade with coauthor Jorge Brusa. Presented by me at the 15th
Annual Conference in Laredo TX Apr 2010.
Herring, Robert co-authored a forum session on ―Faculty Personal Productivity: Challenges and solutions for faculty and
administrators, follow-up session‖ presented at the Decision
Sciences Institute meeting in Nov. 2009.
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WINSTON-SALEM STATE UNIVERSITY
School of Business & Economics
R. J. Reynolds Center
601 Martin Luther King Jr. Dr.
Winston-Salem, NC 27110
FOCUS is published biannually by the School of Business and Economics at
Winston-Salem State University. For information concerning the newsletter, or to
contribute an article, please contact Charles Parrott at (336) 750-2330 or by forwarding an e-mail to parrottch@wssu.edu.
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Please make donations payable to:
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SBE Excellence Fund
R. J. Reynolds Center
Winston-Salem, NC 27110
or
Go to our website at www.wssu.edu,
then go to: Administration
Division of University Advancement
and follow the instructions online.
Remember, your donations are fully tax-deductible.
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