FOCUS
INSIDE THIS ISSUE:
News from the School of Business and Economics
February 25, 2013
Volume 4, Issue 7
st
Toward a Good Society in the 21 C.
1
Chomp-N-Chat with Dean Bailey
2
A Message from Dean Bailey
1
Supporting the AACSB Mission
3
SBE Faculty Spotlight
2
Entrepreneurship Talks
3
Student Athlete Wakefield Ellison
2
Coming Soon
4
Student Profile—Dianna McCollum
2
Toward a Good Society in the Twenty-First Century
Edited by Drs. Nikolaos Karagiannis and John Marangos
“Having previously defined a good
society as a sustainable society with a
high level of development, significant
provision of meaningful jobs, and low
levels of inequality and social ills,
Toward a Good Society in the TwentyFirst Century provides a wide range of
principles and policies that would be
necessary if we are to achieve a good
society.
Drs. Karagiannis and Marangos have
put together a comprehensive volume
that explores the principles and policies
needed to bring about the good society,
and focuses on four broad themes which
are deemed important towards
achieving a good or better society:
quality education and fair distribution;
environmentally sustainable prosperity;
inclusive economic development and
significant job creation; and beneficial
civic institutions, and deepening of
freedom and time use. All these topics
can be highly controversial and call for
alternative perspectives on theoretical
(philosophical) and policy grounds1.”
WSSU and the School of Business
and Economics are well represented in
this publication. In addition to Dr.
Nikolaos Karagiannis’ service as Editor
as well as Associate Professor of
Economics at WSSU; Dr. Brenda A.
Allen, Provost, wrote the forward for
the book; Dr. Denise Pearson,
Assistant Provost for Faculty Affairs
and Interim Chair of the Department
of Management and Marketing, wrote
Continued on page 3
A Message from Dean Bailey
The School of Business and Economics,
like the rest of the campus, is in the
throes of strategic planning and
strategic budgeting. What this means
for the leadership of the
school is checking to see
how well we are moving
forward in accomplishing
our long-term goals and
making sure that we have
the resources to support
Dr. Jessica Bailey our continued
momentum. Under the
guidance of the strategic plan for the
entire UNC System, newly proposed by
President Tom Ross, WSSU and the SBE
are moving forward with activities to
fulfill our existing strategic plans and
modify measurement tools so that they
are consistent with those of the system.
The SBE has a 2010-2015 strategic
plan that has guided its activities in the
recent past and continues to map shortterm goals in the future. Ultimately,
the goals of the SBE are to maintain its
AACSB accreditation, a designation
allotted to only about 600 business
schools nationally, and to serve the
people of North Carolina. This we
continue to do by producing graduates
who can move into management
positions throughout the state and by
outreach activities, primarily through
the Center for Entrepreneurship, the
Center of Excellence in Financial
Services, and the Center for Economic
Analysis. Strategic planning is the
blueprint for all that we do and it helps
us to achieve success.
FOCUS is published weekly by the School of Business and Economics at Winston-Salem State University. For information concerning the
newsletter, or to contribute an article, please contact Ben Greene at (336) 750-2330 or by forwarding an e-mail to
greenebp@wssu.edu.
FOCUS News
Page 2
SBE Faculty Spotlight: Dr. Monica “Dee” Guillory
Since joining the faculty in the
Fall of 2012, Dr. Guillory has quickly
established herself as a caring colleague,
supportive mentor and focused instructor
with high expectations of her students.
Dr. Guillory has a Doctorate
Degree in Marketing
from Georgia State
University, a Master
of Business
Administration with a
concentration in
Marketing and
Entrepreneurship
from the University
of Michigan, and a
Dr. Monica D. Guillory B.A. in Sociology and
Economics from
Stanford University. Her dissertation,
“Perceived Brand Age and It’s Influence on
Choice, seeks to understand the construct
of brand age beyond the limited scope of a
component of brand personality. Here she
seeks to argue that it is also an individual
construct which is separate and unique.
Ultimately, if managers understand how
the perception of a product’s age
influences consumer choice, they will be
better equipped to develop marketing
strategies which allow them to maximize
their brand management efforts.”
Her academic interests are highly
influenced by both her previous work
experience and her personal interests.
This initiated her interest in a research
stream focused on branding,
entrepreneurship and social media. Dr.
Guillory has published journal articles in
the Seniors Housing and Care Journal and
the Business and Economic Review on
“Marketing Apartments, Townhouses and
Condominiums to Seniors,” and “Gone
Phishing” respectively. She has an article,
“The Impact of Advertising,
Trustworthiness and Valence on the
Effectiveness of Blogs in the United
States” just accepted for publication at
the International Journal of Electronic
Marketing and Retailing. She presented
this topic to the 2010 Annual AMA Summer
Marketing Educator’s Conference in
Boston.
Dr. Guillory has been honored by
the Society of Marketing Advances as a
Doctoral Consortium Fellow and was
awarded a Graduate Teaching Assistant
Award for Teaching Excellence from
Georgia State University in addition to her
other academic honors and awards. She is
a member of the Society of Marketing
Advances, the Academy of Marketing
Science and the American Marketing
Association where she serves as an Ad hoc
Reviewer. She is excited to have recently
been accepted to the Spring, 2013 cohort
of the Faculty Fellows Program at WSSU.
She previously taught on the
faculty of the University of South Carolina
Business School where she served as a
program advisor and on a variety of faculty
committees. Dr. Guillory’s personal
teaching philosophy centers around four
principles: Passion for marketing and
business education; Integration of a “give
and take” exchange in the teaching
process; High yet realistic expectations for
student success; and Modeling values and
ethics. Simply stated, she says, “I feel
incredibly blessed to get paid to do what I
love and I love teaching.”
Her industry experience includes
work as the Vice-President of Marketing
and Sales for Ministertheword.com, the
founder and owner of D.G. Consulting and
the Development Manager for Consolidated
Rail Corporation.
The SBE recognizes senior basketball
student athlete Wakefield Ellison
Wakefield Ellison was honored
Wednesday, February 20th, at
Senior Night, a special event
marking the last home games
for both the Men’s and
Women’s WSSU Basketball
teams. Following the Ladies
Rams’ successful defeat of
Women of Johnson C. Smith University, a
team of WSSU administrators gave a special
recognition to the senior athletes who will
be graduating in May 2013. Greeting the
athletes and their families were Tonia
Walker, Associate Director of Athletics,
Provost Brenda Allen, and Deans Bailey,
Berry, Stitts, Valentine, and Vargas. Dr.
Greg Taylor and Ms. Deborah Stephenson
were also in attendance at the games.
The SBE is proud of Wakefield Ellison.
Following his transfer to WSSU from East
Carolina University, Wakefield played 28
games for WSSU in the 2011‐12 season. His
best offensive effort of the season came
against Washington Adventist when he scored
a career‐high 18 points with four steals and
five rebounds. He also scored 11 points
against Fayetteville State University and 10
points against Allen University. The team
will miss him. Congratulations, Wake!
Student Profile
Dianna McCollum is a spring 2013
graduating senior with a double major
in Economics and Finance. She has
achieved academic success by
consistently
remaining on the
Dean’s list.
Dianna is a
student assistant
in the Center of
Excellence in
Financial
Dianna McCollum Services assisting
Mr. Nicholas
Daves with the new Trading Room in the
School of Business and Economics.
Dianna has been appointed as the
Bond Sector Manager of the new Student
Investment Fund. She also serves as an
active member of Alpha Kappa Alpha
Sorority, Inc., the National Black MBA
Association, and recently joined
Omicron Delta Epsilon, the economics
international honor society.
Aside from extra-curricular
activities, Dianna enjoys giving back to
the community. She is the VicePresident of the Christian Youth
Fellowship at her church. She is also
the director of a group of young dancers
in Statesville, NC where she takes pride
in acting as their role model along with
offering encouragement in their growth.
Chomp-N-Chat with Dean
Bailey Monday, February 25 at
12:00 p.m.
The SBE Chomp-N-Chat meeting is a
perfect opportunity to raise topics of
interest, get to know Dean Bailey in a
more relaxed setting or just sit down
with fellow students as they discuss
their interests over lunch.
Please put February 25 at noon on
your calendar and plan to attend this
lively exchange in RJ Reynolds Room
107. We’ll see you there!
FOCUS News
Page 3
Suppporting the AACSB in Tuskegee
Between February 17 and 19, 2013,
Dean Jessica Bailey visited Tuskegee
University in Tuskegee, Alabama as part
of the Association to Advance Collegiate
Schools of Business (AACSB) Maintenance
of Accreditation process. Every five
years, business schools around the world
are visited by teams of volunteers to
affirm the continuation of high quality at
institutions which have previously been
accredited.
Volunteers for these visits are always
deans of business schools who are familiar
with the accreditation
standards of AACSB and
who have completed an
extensive training
process. Dean Bailey
completed the training
several years ago and
has volunteered in this
capacity at many
universities. “The
Dean Jessica Bailey
reason that I like to
volunteer in this way,”
she said, “is because I learn something
new with each visit. The more I know,
the better positioned the School of
Business and Economics will be for success
during its Maintenance of Accreditation
visit.”
Though the visits last only three days,
teams of volunteers are provided several
months to review and analyze
documentation provided by the
universities and to formulate their
recommendations. “This represents a
lot of work, but it is certainly worth
it,” Dean Bailey said. “I will continue
to do this, as long as I am able.”
Interesting Facts about Tuskegee
University1:

The school was founded by
African-American educator
Booker T. Washington on July 4,
1881

The originator and producer of
the famous “Tuskegee Airmen,”
in partnership with the U.S. Army
Air Corps

Was the college of the first
African-American four-star
general: Daniel “Chappie” James

The top producer of AfricanAmerican Ph. D. holders in
Materials Science and Engineering

1
The only college or university
campus in the nation to be
designated a National Historic
Site by the U.S. Congress
Facts courtesy of Tuskegee University
Good Society,
Cont’d.
the chapter titled Moral Education and
the Good Society: An Impact for
HBCUs; and Drs. Jessica M. Bailey, SBE
Dean and Morteza Sadri, SBE Adjunct
Faculty member, in conjunction with
Dr. Doris Paez, Executive Director of
Forsyth Futures, contributed the
chapter entitled The Role of NonProfit Organizations in the Good
Society: The Case of Forsyth Futures,
Forsyth County, North Carolina, USA.
Dr. Karagiannis indicated that
this is the third book (a textbook on
Financial Planning and two edited
volumes dealing with the US Economy
and the Good Society) coming out
during this academic year where a
number of faculty members of the
School of Business and Economics have
contributed papers. These writings
cover a range of topics, are of really
good quality, and are included in the
forthcoming edited books by top
publishers Routledge and Palgrave
Macmillan.
The publication is set for release
on May 15. Pre-publication orders may
be placed on the Pelgrave Macmillan
website.
1
Book description and cover courtesy
Pelgrave Macmillan
E-Talks (Entrepreneurship Talks) at The Enterprise Center feature Nike Roach
Written by Aparna Shivram, MBA student and SBE Graduate Assistant
On February 14, Nike ‘Neekay’ Roach
took us on our first E-Talks
entrepreneurial journey, starting from his
birth in an African village to his crowning
accomplishment of owning and operating
“6th Sense Health and Wellness Center in
Winston-Salem.” His presentation was
gutsy, insightful and innovative. An alumni
of Winston-Salem State University and
High Point University, Nike shared with us
his wisdom that came from the “school of
hard knocks.”
Part of Nike’s advice to the small
business owners and the WSSU students in
the room was to delegate and outsource.
These difficult decisions not only help
work-life balance, but often free the
owner to concentrate on growing the
business. Nike candidly shared that his
three anxiety attacks (scares of heart
attacks) were
his wake-up
call.
Nike argued
that our
litigious society
requires
necessary legal
Nike with a client
work that often
pushes small
businesses to quit. Through his falls and
downturns, Nike believed that his medical
corps training made him ready for battle.
Everybody in the room agreed that the
motivation to do well came from passion
for the business and the stubbornness to
repeatedly stand up when struck down.
Nike also stressed that being
associated with positive people was like
having a source of energy for the mind and
spirit. Being surrounded and mentored by
cheerful people creates an environment
conducive for capitalizing on
opportunities. Walking away from draining
relationships was key to maintaining the
strength to go on. Having a mentor,
prioritizing work schedules and having
strategic partners were necessary to grow
business. Being productive by saying ‘no’,
was a key take away.
C o m I n g
Chomp-N-Chat with
Dean Bailey
Monday, February 25
12:00 p.m.
RJ Reynolds Center, Room 107
S o o n !
MBA/MHA Open House
Thinking of Graduate School?
Want to further your career and
increase your earnings potential?
Attend the MBA/MHA Open House
Thursday, Mar. 7
Thursday, Apr. 4
from 6:00-7:30 p.m.
RJ Reynolds Center Room 201
Mandatory Attendance for
SBE Department
Chairs & Freshmen
Faculty Advisors
University Wide
Spring Open House
Friday, March 22
Spring 2013
Pre-Major to Major Transfer Social
Tuesday, February 26 from
3:00-5:00 p.m.
McNeil Dining Hall, Anderson Center
Watch future Focus issues for
details