Foodex Saudi USPs
Why choose Reed Sunaidi?
Reed Exhibitions’ Global Vision…
“TO DELIVER CONTACTS, CONTENT AND COMMUNITIES WITH THE POWER TO
TRANSFORM YOUR BUSINESS”
Delivering contacts - the essence of what we do; bringing people together
content - providing a definitive source of information and inspiration
and communities - we draw industries and markets together
with the power to transform your business - our vision is to offer each and every customer the
potential for dramatic change. We are committed to helping our customers grow their business
and to maximise their return on investment
Industry market shares 2011
Source: AMR International 2011 ‘Globex’ market report;
RX analysis
Total market share represented by top 14 companies = 22%
The Value of a strong local partner
Sunaidi Exhibitions, part of the Alfadl Group of companies
Local knowledge, international expertise. Alfadl is one of Jeddah’s oldest and most respected
companies. Sister companies in Food import – export, construction, health, logistics, PR &
marketing
Extensive industry knowledge and contacts
Enables fast and efficient development of new events and sectors
Helped create the guide to doing business in Saudi
To inform and reassure companies in organizing their participation
Visas
Visas from the US and Europe can be obtained within a week, from elsewhere within a month
Getting exhibits into Saudi Arabia
Representatives in Jeddah’s ports, open line of communication with authorities
Foodex Saudi
Foodex Saudi will showcase the entire food and beverage marketplace in one spectacular event.
The must-attend expo for global brands and niche providers…..
an estimated 20,000 visitors from the Retail and Horeca channels will pack the Jeddah Centre for
Forums and Events…..
hungry for new experiences and to do some serious business.
Foodex vs Saudi Food, Hotel, Hospitality, Propac
• Focused 100% on the Food and Beverage
industry for Saudi Retail, Horeca &
Specialist (e.g. Health Food) channels
• An estimated 10,000sqm of Food and
Drink exhibition
• Strong Hosted Buyers program from
Riyadh, Damman, Joba plus selected GCC
• Reed’s strong ISG network means
pavilions from UK, France, Italy, Spain,
Greece, Turkey, Egypt, Thailand, India and
more
• Saudi Food Forum attracts MGR, Horeca
and Food supply chain professionals
• Primarily Hospitality coupled with Food &
Packaging mixes hotel equipment buyers
& hospitality buyers with food
professionals
• Just 30% of the exhibits can be described
as food
• Buyers principally from Jeddah. Some
from other Saudi cities.
• Country pavilions lack European and
American participation. Not seen to be
representative of the international
marketplace
• No equivalent parallel congress
Foodex vs Agrofood
• Focused 100% on the Food and Beverage
industry for Saudi Retail, Horeca &
Specialist (e.g. Health Food) channels
• Jeddah is Saudi’s trading hub for food
importers
• Strong Hosted Buyers program from
Riyadh, Damman, Joba plus selected GCC
• Reed’s strong ISG network means
pavilions from UK, France, Italy, Spain,
Greece, Turkey, Egypt, Thailand, India and
more
• Saudi Food Forum attracts MGR, Horeca
and Food supply chain professionals
• Primarily Agriculture coupled with
Agrofood & Packaging mixes farmers and
technicians food buyers
• Riyadh is Saudi’s centre for domestic food
producers
• Buyers principally from Riyadh. Some
from other Saudi cities
• Just 6 country pavilions in 2012.
Countries not seen to be representative
of the international marketplace
• No equivalent parallel congress
Foodex vs Sial
• Exhibition aimed at bringing international
tastes to the Saudi market (70% of GCC)
• 20,000 Buyers & professionals principally
from Saudi plus only the strongest GCC
• Focused 100% on Food and beverage for
Saudi Retail, Horeca & Specialist channels
• Saudi Food Forum brings international
leaders together focused on Saudi
• Localised exhibition allows for better
targeting of key Saudi buyers
• UAE represents a fraction of Food
consumption compared to the Saudi
Market
• Focus on internationality: buyers from 92
countries, relatively few from Saudi
• Food, food tech & ingredients + food
service – products for the whole food
industry
• Rice & Grains, and International congress
for the rice industry
• Regional exhibition, a great first step in
the middle east but hard to focus on
Saudi
Foodex vs Gulfood
• Buyers principally from Saudi plus
selected GCC hosted buyers
• Exhibition aimed at bringing international
tastes to the Saudi market
• Focused 100% on Food and beverage for
Saudi Retail, Horeca & Specialist channels
• Includes Gourmet, Seafood,
Confectionary
• Localised exhibition allows for better
targeting of key Saudi buyers
• Saudi buyers less than 5% of total – many
buyers from Africa and Asia
• International brands for international
market: some brands leave Saudi reps at
home
• Food, food tech & ingredients + food
service – products for the whole food
industry
• Excludes Gourmet, Seafood,
Confectionary
• Regional exhibition, a great first step in
the middle east but hard to focus on
Saudi
Saudi is the Middle East’s largest Food market (70% of GCC population)
BMI says Saudi’s food market has “the most potential in the MENA region”
Over 20,000 visitors will attend Foodex Saudi 2013.
Targeted buyers and leading industry professionals
SUPERMARKETS AND HYPERMARKETS
NICHE GROCERY STORES
INDEPENDENT RETAILERS
WHOLESALERS AND LOCAL DISTRIBUTORS
AGENTS
LEADING HOTELS AND RESTAURANTS
FAST FOOD OUTLETS
SERVICE PROVIDERS
AFFLUENT CONSUMERS
Thank You
mail@saudifoodforum.com