Economics 151 Course Notebook, Andrew T. Hill Pure Competition Purpose of Module: To understand the rationale underlying pricing and output decisions of a firm in a purely competitive industry. Questions to Ponder: 1. 2. 3. 4. 5. 6. 7. What are the defining characteristics of the market structure known as perfect competition? What is mean when it is said that a firm in a perfectly competitive market is a price taker? Why does a perfectly competitive firm maximize short-run profits (or minimize short-run losses) by producing the quantity of output for which marginal cost is equal to marginal revenue? How can a supply curve for a perfectly competitive firm be derived from its cost curves? How can a short-run supply curve for an industry be derived from the short-run supply curves of the individual firms in that industry? What are the characteristics of long-run equilibrium in a perfectly competitive industry? How does such an industry adjust in the long run to an increase or decrease in demand? Efficiency and perfect competition. Market structure: Important characterisitics of a market, including: 1. number of firms in the industry. 2. similarity of products (goods & services). 3. knowledge of the market by key players. 4. ease of entry and exit in the industry. Perfect Competition: A market structure characterized by: 1. a large number of buyers and sellers of the product 2. a homogeneous product 3. perfect knowledge on the part of buyers and sellers 4. easy entry and exit from the market 65 Economics 151 Course Notebook, Andrew T. Hill 66 Characteristics of Different Market Structures: Pure Competition Number and size of firms Power to set price Nature of product Ease of entry and exit Pure Monopoly Oligopoly Monopolistic Competition Economics 151 Course Notebook, Andrew T. Hill Price 67 Price Qbillions Market Qthousands Firm Economics 151 Course Notebook, Andrew T. Hill 68 Marginal Revenue: The amount by which total revenue increases as a result of a one unit increase in the quantity of output. Marginal Cost: The amount by which total cost increases as a result of a one unit increase in the quantity of output. Total Revenue: Output Price x Quantity of Output = P x Q Profit = ∆ Profit = Summary: Profit maximizing conditions 1. Π = TR - TC 2. ∆Π = ∆TR - ∆TC 3. ∆Π = ∆TR - ∆TC ∆Q = ∆QR- ∆Q 4. ∆Π = MR - MC ∆Q Economics 151 Course Notebook, Andrew T. Hill 69 Why would we want to produce the 10th unit? What are total profits at an output of 10? P $25 MC $20 $15 d=MR $10 $5 $0 0 5 10 15 20 25 Quantity 30 Economics 151 Course Notebook, Andrew T. Hill 70 Here we go again! Should we produce the 20th unit of output? What will profits (or losses) be at 20 units of output? P $25 MC $20 $15 d=MR $10 $5 $0 0 5 10 15 20 25 Quantity 30 Economics 151 Course Notebook, Andrew T. Hill 71 Where will total profits be maximized? P $25 MC $20 $15 d=MR $10 $5 $0 0 5 10 15 20 25 Quantity 30