BACK TO SCHOOL NIGHT
The information discussed at BSTN will be found below: More detailed information of the class can
be found on my staff page.
Please feel free to contact me for any additional information. I can be reached at 571-434-3200, or
michelle.veney@lcps.org.
I look forward to the opportunity to work with you and your child this coming school year.
Michelle Veney
____________________________________________________________________________________
Biography:
Hello, my name is Michelle Veney and I teach Marketing Co-op and Introduction to
Business and Marketing. I hold a Bachelor of Science degree in Business from Penn
State University. My major was marketing. I am a member of the Virginia
Association of Marketing Educators (VAME), the National Education Association
(NEA), the Virginia Education Association (VEA) and the Loudoun Education
Association.
I have been happily married for 27 years to my husband Gilbert Veney.
I have two
children, Gil and Amber. Gil is a graduate of The University of Virginia and has
taken graduate classes at Liberty University. Amber has attended the University of
Virginia and is looking forward to completing her bachelor's degree.
I have been working with students of all ages for over twelve-five
years. It is the challenge of getting each child to perform at his or her best ability that motives me to
continue to work with students. I look forward to working with each of your children throughout the
coming school year.
I can be reached at michelle.veney@lcps.org or 571.434.3200
Extra help is available during flex block and before or after school, by appointment.
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COURSE SYLLABUS
Introduction to Business and Marketing Syllabus
http://www.intranet.lcps/files/Instruction/Career%20and%20Technical%20Education/Syllabi/Business%
20and%20Market%20Introd-12.pdf
Marking Co-op/Non-C0-op Syllabus
http://www.intranet.lcps/files/Instruction/Career%20and%20Technical%20Education/Syllabi/Marketing
12.pdf
** Please note syllabus is correct for the 2011-2012 school year.
Competencies:
Introduction to Business and Marketing
http://www.cteresource.org/verso2/framework/tasklist/marketing/marketing/2011/8120
Marketing Co-op/Marketing Non-Coop Competencies
http://www.cteresource.org/verso2/framework/tasklist/marketing/principles_of_business_and_market
ing/2011/8115
Join DECA, participate in competition and work hard so you can be part of this international
conference
DECA IS A STUDENT ORGANIZATION OF MARKETING STUDENTS
DECA - Distributive Education Classes of America
All marketing students all encouraged to:

to join and participate in DECA

to understand the importance of Introduction to business and marketing

to overview basic marketing concepts

to describe the economics of the marketing industry & understand its business structure

to explore pricing & distribution strategies

to describe the sales process, along with forms of advertising

to explore public relations and sales promotions

to develop interpersonal & job search skills
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Potomac Falls DECA Calendar 2011 – 2012
ASPIRE HIGHER – GO FOR DECA GOLD
August 24 – Freshman Orientation Fashion Show (parents) store open till 9:30 p.m.
August 25 - Fresh. Orientation Fashion Show (store open till 1 p.m. Macy’s at 2 p.m.
August 27 – Macy’s Shop for a Cause Fashion Show 2 p.m. at Macy’s (sell coupons inside the
September 2 – Set up to sell spirit wear at 1st home football game
September 12 – Back to School Night – School Store open 6 - 9:30 p.m.
September 21 – DECA Officer& Chapter Leadership Conference at Caradoc Hall 8:15 – 2 p.m.
September 23 – DECA Dues deadline & Set up to sell spirit wear at home football game
September – Jan. Fundraiser - Restaurant Nights TBA
October 3– Pink out promotion begins
October 5 – Officer Installation Ceremony - School Bd Office in Broadlands 6:30 p.m.
October 13 – School store open during the day
October 14 – Set up to sell spirit wear at homecoming
October 29 – 5K Race for MDA ( Connor, Lalin, Nikki)
November 4 – Set up to sell at game & Best Seat in the House event sponsored by Logan’s
November 11 – Set up for District DECA Competition (whole building)
November 12 – DECA Competition here at PFHS 8a.m. – 4 p.m.
December 9 – New York field trip depart at 5:15 a.m. return 3:30 a.m. (Srs. First option)
December 16 – 18 - Holiday Open House for ALS ( tours open to the community)
January /February deadlines for written events, state scholarship apps register for state
March 9 – 11 – State DECA Competition in Norfolk, VA
April 27 – May 2 – National DECA Competition in Salt Lake City, Utah
May – Employer ad in the Loudoun Times Mirror & End of the Year awards TBA
Welcome to Marketing with Mrs. Veney
Marketing prepares students for careers in the marketing of goods and services including:
~Buying, transporting, and storing of goods
~Promotion of goods and services
~Marketing research
~Marketing management
Marketing careers require academic skills as well as marketing competence.
To help students gain proficiency, teachers reinforce Virginia's academic Standards of Learning in English,
mathematics, science, and history/social science as they apply to the Marketing curriculum.
*Extracted from the Virginia Department of Education. URL:
http://www.pen.k12.va.us/VDOE/Instruction/CTE/me/
Courses offered:
Principles of Business and Marketing
Sports, Entertainment, and Recreation Marketing (SERM)
Marketing Co-op
Advanced Marketing Co-op
Expectations for students in the marketing program including DECA

Respect yourself and others (in the classroom, on field trips, with guest speakers, other students, staff, volunteers,
and anyone else not mentioned here.)

Be prepared to learn as soon as you come to school, that includes bringing the appropriate materials (notebook,
paper, pencil, pen) and attitude, and working to your fullest potential.

Be a team player in ALL activities.

Take pride in your work!
Grading:
The grading standards for the Loudoun County Public Schools will be used in all Marketing classes. Grades
are awarded on a point system, depending upon the material to be evaluated, and at the teacher’s discretion.
Grades will be averaged each quarter and report cards will reflect a letter grade.
The following assignments with approximate point values include:
Class activities =
10-100 points
Projects
=
100-200 points
Quizzes
=
25-100 points
Tests =
100-200 points
***Please Note: Late assignments will result in a deduction of 10 points off per class period late
Volunteer Opportunities: Football games, school store, activities sponsored by marketing department:.
NATF contribution- gift card, monetary or donation, and solicitation of retailers.
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STUDENT EXPECTATIONS

RESPECT - This is number one in my book! Always respect your teacher and peers, as well as any guests in the
classroom. Respect for each person’s opinion will be observed.
Be on Time! Future employers are expecting it!

Class starts at the bell: Read the agenda and complete the bell ringer; record work hours if co-op.

Class participation expectations:

Consistently attend class and be on time;

consistently be prepared (pen/pencil/paper;

take reasonable break time (if applicable);

consistently stay on task;

ask pertinent questions during lesson.

Take pride in your work!