Name, Cand No: ####
Project Title
•Introduction
•For my controlled assessment project I will be using
the following context…
•Exam board Context
•Copy and paste the context you will be using from the
powerpoint
•Detailed description of the
problem
•Describe IN DETAIL what problem you are trying to solve,
why the problem exists, how big a problem is it etc
•Market research data
•Get data to prove that the problem exists and how many
people / product there are (related to your context)
AND/OR get quotations that prove/support your context
and put them in italic with “” marks
MAKE SURE YOU REFERENCE THE WEB ADDRESS WHERE
YOU FOUND THE INFO
E.G. (HTTP:\\www.website.com/data/ info.html)
•User Groups / Target Market
•Detail the type of person who would have this particular
problem: Age, Gender, Social group, interests,
Name, Cand No: ####
Project Title
Start with the words:
To design and make a….
•Say What will it be
•Say Who will use it & BUY it
•Say Why do they need it
•Say When will it be used
•Say Where will it be used
DO NOT use bullet points,
a Design Brief should be in full sentences.
•Existing Products:
(list possible products)
•End User / Target Market opinions:
(how will you find this out?)
•Technical Data:
(what sizes, weights, and other info do you need to
know?)
•System Block Diagram:
(Possible Inputs, Processes, Outputs)
Name, Cand No: ####
Project Title
QUESTIONNAIRE:
Finding information about the Target Market
In order to design a successful product, a designer must know
as much as possible about the target market.
You need to write a MULTIPLE CHOICE QUESTIONNAIRE,
that you will ask to 15 people, that includes the following
information:
Introduction: Say who you are, what your project is and why
you need their help. Be polite
•Demographic: (5 questions) Who is your market? Age,
Gender, Social Group, Interests,
•Situation: (5 questions) What is their current situation
regarding your design context? Do they have the problem
you have described? Do they own a similar product?
•Opinions: (5 questions) What would they want your
product to be like? Function, Size, Cost, Features,
Durability, Materials, Environment etc
Please Note: Your Questionnaire will be written in
Microsoft WORD on A4 paper but you must include
one copy of the questions in your main folder
Name, Cand No: ####
Project Title
There are no marks for simply writing a questionnaire. It
is the analysis of the data that is most important
For at least 8 of (the most relevant) questions, use
Excel to produce graphs to show the results of your
Questionnaire
Write 3 sentences next to each graph
1. Say what the graph shows
2. Say why that is important for YOUR PROJECT
3. Say how that will affect what YOU WILL
DESIGN
Example:
This graph shows the things that
my target market will find
important when buying a product
like this.
From this information I can see
that cost features as most
important but the other features
are important too.
Which of these are important to you about
the product?
10
8
6
4
2
0
Cost
I will try to design my product to
be as inexpensive as possible
but try not to compromise on size
features and durability
Features
Size
Durability
What the graph shows
Say why that is important
for YOUR PROJECT
Say how that will affect
what YOU WILL DESIGN
Name, Cand No: ####
Project Title
Get photos and info on 4 or more products
that are available that do a similar thing to
what yours will do
Look at what they are used for, what your
user would want from them; materials,
components, cost, construction,
manufacture, finish etc
The cost of this product is £29.99. This
is an appropriate price for my target
market as it is affordable but enough to
expect a quality durable product.
The finish of this
product is likely to be
the self coloured have a
texture applied to the
surface to aid grip and
prevent scratching.
This would improve
durability and therefore
be good for my target
market
These guns include a scope
on top to aid the aim. They
are styled to NOT be realistic
but in a futuristic or toy style.
They are brightly coloured
and interesting to look at.
This is good for my target
market .
Black and blue plastic
construction. Injection
moulded ABS in two
halves. This is for
durability and ease of
manufacture.
This product
functions as infra
red emitter AND
receiver meaning
there is no need for
an additional target.
My target market
would prefer a
separate target to
make it a more
enjoyable game.
The size and weight.
Of this product is
handheld and a
standard pistol type gun
size. This will be easy
to store and transport
and will not be heavy to
play with for my target
market
Name, Cand No: ####
Project Title
Every annotation should be in full sentences and cover the
following 3 things:
1. Relate to a “Super Words”
2. Good or bad comments about that point
3. Link to YOUR PROJECT
+ Always ask WHY?
•
You need 4+ Products that are similar to yours
•
Surround each picture with text boxes and arrows
Exam Board Grade Descriptions
Function
•A/B: Detailed analysis of
relevant existing products or
systems undertaken related to
design intentions
End User
•C: Good analysis of relevant
products or systems undertaken
Target Market
Environment
Materials
Components
Construction
•D/E: Some analysis of related
products or systems undertaken
Size/Weight
•F/G: Minimal analysis of other
products or systems undertaken
Durability
Finish
Manufacture
Cost
Name, Cand No: ####
Project Title
Name, Cand No: ####
Project Title