STEVE JOBS
A presentation for the late
g r e a t
i G E N I U S
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i N T R O D U C T I O N
• Steve jobs meant a lot to many people. He revolutionized so
much in the way we view, use, and live with technology. From
the first apple computer , “Apple 1” to the ipad, Steve Jobs has
created a connection between multitudes of families, friends,
and co-workers. He has been the cause of inspiration and
controversy in the world of technology. There are few
individuals as interesting as Mr. Steve Jobs.
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• Steve Jobs was born in San Francisco, California, on
February 24, 1955, to two University of Wisconsin
graduate students who gave him up for adoption.
Smart but directionless, Jobs experimented with
different pursuits before starting Apple Computers
with Steve Wozniak in 1976. Apple's revolutionary
products, which include the iPod, iPhone and iPad,
are now seen as dictating the evolution of modern
technology. He died in 2011, following a long battle
with pancreatic cancer.
•
Source: http://www.biography.com/people/steve-jobs-9354805
C A R E E R
B E G i N N I N G S
Jobs and Steve Wozniak met in 1971, when their mutual friend, Bill Fernandez,
introduced 21-year-old Wozniak to 16-year-old Jobs. In 1976, Wozniak singlehandedly invented the Apple I computer. Wozniak showed it to Jobs, who
suggested that they sell it. Jobs, Wozniak, and Ronald Wayne founded Apple
computer in the garage of Jobs's parents in order to sell it. They received funding
from a then-semi-retired Intel product-marketing manager and engineer Mike
Markkula
In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO
for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley
away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar
water for the rest of your life, or do you want to come with me and change the
world?”
In the early 1980s, Jobs was among the first to see the commercial potential of
Xerox PARC's mouse-driven graphical user interface, which led to the creation of
the Apple Lisa. One year later, Apple employee Jef Raskin invented the
Macintosh.
Source: http://en.wikipedia.org/wiki/Steve_Jobs#Early_career
S U R P R i S i N G
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He tried LSD
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He dated Joan Baez
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He was a vegetarian
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He saved Pixar
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He was Disney's largest shareholder
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He was homeless
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He patented the glass staircase in the Apple Store
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He drove without a license plate for years
F A C T S
SOURCE: http://news.discovery.com/tech/apps/steve-jobs-surprising-facts-111007.htm
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However, the next several products from Apple suffered significant design flaws
resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple sales,
and Apple had to compete with an IBM/PC dominated business world. In 1984, Apple
released the Macintosh, marketing the computer as a piece of a counter culture
lifestyle: romantic, youthful, creative. But despite positive sales and performance
superior to IBM's PCs, the Macintosh was still not IBM compatible. Scully believed Jobs
was hurting Apple, and executives began to phase him out.
In 1985, Jobs resigned as Apple's CEO to begin a new hardware and software company
called NeXT, Inc. The following year Jobs purchased an animation company from
George Lucas, which later became Pixar Animation Studios. Believing in Pixar's
potential, Jobs initially invested $50 million of his own money into the company. Pixar
Studios went on to produce wildly popular animation films such as Toy Story, Finding
Nemo and The Incredibles. Pixar's films have netted $4 billion. The studio merged with
Walt Disney in 2006, making Steve Jobs Disney's largest shareholder.
Source: http://www.biography.com/people/steve-jobs-9354805?page=2
R E i N V E N T i N G
A P P L E
Despite Pixar's success, NeXT, Inc. floundered in its attempts to sell
its specialized operating system to mainstream America. Apple
eventually bought the company in 1997 for $429 million. That same
year, Jobs returned to his post as Apple's CEO.
Much like Steve Jobs instigated Apple's success in the 1970s, he is
credited with revitalizing the company in the 1990s. With a new
management team, altered stock options and a self-imposed annual
salary of $1 a year, Jobs put Apple back on track. His ingenious
products such as the iMac, effective branding campaigns, and stylish
designs caught the attention of consumers once again.
Source: http://www.biography.com/people/steve-jobs-9354805?page=2
SEVEN
STEPS
TO
iSUCCESS
1.Do what you love
2.Put a dent in the universe
3.Make connections
4.Say no to 1,000 things
5.Create insanely different experiences
6.Master the message
7.Sell dreams, not products
Source: http://www.entrepreneur.com/article/220515
P A N C R E A T i C
C A N C E R
In 2003, Jobs discovered that he had a neuroendocrine
tumor, a rare but operable form of pancreatic cancer.
Instead of immediately opting for surgery, Jobs chose to
alter his pescovegetarian diet while weighing Eastern
treatment options. For nine months, Jobs postponed
surgery, making Apple's board of directors nervous.
Executives feared that shareholders would pull their stocks if
word got out that their CEO was ill. But in the end, Jobs's
confidentiality took precedence over shareholder disclosure.
In 2004, he had a successful surgery to remove the
pancreatic tumor. True to form, in subsequent years, Jobs
disclosed little about his health.
Source: http://www.biography.com/people/steve-jobs-9354805?page=3
S T E P P i N G
D O W N
Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one
of the world’s most valuable and influential companies, is stepping down as chief executive,
the company announced late Wednesday.
“I have always said that if there ever came a day when I could no longer meet my duties and
expectations as Apple’s C.E.O., I would be the first to let you know,” Mr. Jobs said in a letter
released by the company. “Unfortunately, that day has come.”
Mr. Jobs, 56, has been on medical leave since January, his third such absence. He underwent
surgery for pancreatic cancer in 2004, and received a liver transplant in 2009. But as recently
as a few weeks ago, Mr. Jobs was negotiating business issues with another Silicon Valley
executive.
Mr. Jobs will become chairman, a position that did not exist before. Apple named Tim Cook, its
chief operating officer, to succeed Mr. Jobs as chief executive.
Rarely has a major company and industry been so dominated by a single individual, and so
successful. His influence has gone far beyond the iconic personal computers that were
Apple’s principal product for its first 20 years. In the last decade, Apple has redefined the
music business through the iPod, the cellphone business through the iPhone and the
entertainment and media world through the iPad. Again and again, Mr. Jobs has gambled that
he knew what the customer would want, and again and again he has been right.
Source: http://www.nytimes.com/2011/08/25/technology/jobs-stepping-down-as-chief-ofapple.html?_r=1&ref=stevenpjobs&pagewanted=print
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