“D” is for Design: Owning Design
Love It or Leave It –
Deconstructing ADDIE Series
Christina Worrell, M.Ed., SPHR
NWA ASTD
September 19, 2013
What is “Design”?
“Design is a plan for arranging
elements in such a way as best to
accomplish a particular purpose.”
Charles Eames
Why ADDIE?
Analysis
• Determine Goals
• Identify Learning Objectives
Design
• Create a learning strategy/blueprint
• Determine how to assess learning
Develop
Implement
Evaluate
• Create the learning content/solution
• Deliver the learning solution
• Measure the learning solution
Why ADDIE?
Analysis
Design
Develop
Implement
Evaluate
• Determine Goals
• Identify Learning Objectives
• Create a learning strategy/blueprint
• Determine how to assess learning
• Create the learning content/solution
• Deliver the learning solution
• Measure the learning solution
A+B+C+D = SUCCESS!
A+B+C+D
Audience
Behavior
Condition
Degree
A+B+C+D (for Analysis)
Who needs help?
What needs to change?
How will this happen?
To what extent?
A+B+C+D
After training, shop mechanics
will improve their work ticket times by 30%.
Who needs help?
What needs to change?
How will this happen?
To what extent?
“People ignore design that ignores
people.”
Frank Chimero
A+B+C+D (for Design)
How can I meet their needs?
How can I ensure the desired results?
How should the content be delivered?
What level mastery do they need?
Let’s Design!
Analysis
Design
Who needs help?
A family of 6 with 2 dogs:
Parents, 1 yr old twins, 13 yr old,
a 16 yr old
How to meet their needs?
What needs to change?
Where they live
How can we ensure it will be an effective
solution?
How will this happen?
When they move to Arizona next
month
How should it be delivered?
What extent?
Long term, $200,000+/-
To what extent do they need it?
Your Solutions
Creating a Learning Strategy/Blueprint
Creating a Learning Strategy/Blueprint
“D is for Design” – Deconstructing ADDIE
This training will be provided to training professionals with the
objective of providing an understanding of the design step in the ADDIE
process for the purpose of creating effective learning solutions. It will
be presented via a one hour, in-person, synchronous lecture.
•
•
•
•
•
5 minutes – Ice Breaker Activity
15 minutes – Lecture
15 minutes – Practice Activity
15 minutes – Lecture
10 minutes – Question & Answer
Creating a Learning Strategy/Blueprint
“D is for Design” – Deconstructing ADDIE
This training will be provided to training professionals with the
objective of providing an understanding of the design step in the ADDIE
process for the purpose of creating effective learning solutions. It will
be presented via a one hour, in-person, synchronous lecture.
•
•
•
•
•
5 minutes – Ice Breaker Activity “Design on a Dime”
15 minutes – Lecture
• ADDIE Refresher
• Example of Importance of Design
• A+B+C+D: A Tool for Design
15 minutes –Application Activity “Design on a Dime” Follow Up
15 minutes – Lecture
• Forming a Learning Blueprint
10 minutes – Question & Answer
Resources Needed:
• Trainer
• Conference Room
• Flipchart
•
•
•
Markers
Computer
Projector
Creating a Learning Strategy/Blueprint
Design
Standards
• Inclusion
• Sustainability
• Quality
• Safety
Design
Promotion
Policy as
Designed
• Publications
• Competitions
• Shops
• Exhibitions
• Design Centers
• Policy Creation
• Issues
• Social Context
Source: http://pkab.wordpress.com/2008/10/23/memetakan-lanskap-kebijakan-rancangan/
Here it is…now what?
ANALYSIS
DESIGN
EVALUATION
DEVELOPMENT
IMPLEMENTATION
EVALUATION
(Summative)
(Formative)
How to Measure the Effectiveness
Surveys/Questionnaires
Knowledge Assessments
Performance Assessments
Observation
How to Measure the Effectiveness
Why ADDIE?
Analysis
Design
Develop
Implement
Evaluate
• Determine Goals
• Identify Learning Objectives
• Create a learning strategy/blueprint
• Determine how to assess learning
• Create the learning content/solution
• Deliver the learning solution
• Measure the learning solution
Applying ADDIE
Q&A
“We as designers have a dual duty;
contractually to our clients and
morally to the later users and
recipients of our work.”
Hans Höger
Love It or Leave It –
Deconstructing ADDIE Series
http://www.nwa.astd.org/
“D” is for Development – Building the
Learner Experience
• 17 Oct 2013 11:00 AM • Trike Theatre
209 NE 2nd St Bentonville, AR 72712
Trike Theater Location & Parking
For more information…
Christina Worrell, SPHR
479-659-2252
christina_worrell@jbhunt.com
http://lnkd.in/3Pn2Qs