SM IMPORTANT QUESTIONS FOR NOV 2013.
Success is a vehicle which moves on a wheel named smart work but the journey is impossible without the fuel
named self confidence.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
Objectives of business
Characteristics of business environment
Elements of macro environment and micro environment
Global company and strategic approaches for globalization by a company
Five competitive forces in an industry identified by Michael porter.
You are a appointed as a strategic manager by AB ltd.Being a strategic manager what should be your
tasks to perform?
Strategic decision making and major dimensions of strategic decisions.
Tips can you offer to write a right mission statement.
Difference between vision and mission
What you understand strategic management ?
Strategic group mapping
SWOT analysis
BCG growth share matrix
Ansoff ‘s product market growth matrix
General electric model
Strategic alternatives with reference to Michael porter’s strategics?
Meaning s ( definitions are sufficient – 1 mark questions)- dear friends 1 mark questions are very very
important , u can easily get full marks, so I didn’t take any risk here, please read practice manual for
definitions.






18.
19.
20.
21.
22.
23.
24.
25.
26.
27.

forward
integration
backward
integration
horizontal
integration
conglomerate
diversification
divestment
liquidation







concentric
diversification.
Need for turn around
strategy
Social marketing
Augmented marketing
Direct marketing
Relationship marketing
Services marketing
Person marketing
Marketing mix
Logistics strategy
Strategy formulation vs. strategy implementation
Value chain analysis
Advantages of SBU
Corporate culture and importance
Role of SM in non- profit organizations.
Role of SM in education institute
Role of IT in BPR
Definition is sufficient (for definition read practice manual)


BPR
BENCHMARKING


TQM
SIX SIGMA
28. Themes of six sigma .
Udaykumar135320@gmail.com







Organization
marketing
Place marketing
Enlightened marketing
Differential marketing
Synchro marketing
Concentrated
marketing
Demarketing