Date
Customer Name
Customer Address
Dear xxxx:
As you are aware, NetApp recently entered into a partnership with Fusion-io, the leading
provider of server-based flash and caching solutions. Fusion-io shares the NetApp vision
of enabling customers to deliver and access data faster, empowering organizations to do
more business in less time and at a lower cost.
Fusion-io’s server caching, resold by NetApp, provides unprecedented application and
database performance by eliminating I/O bottlenecks and excessive latency. The
partnership unlocks trapped compute cycles to unleash performance for mission-critical
applications spanning databases, data warehousing, virtualization, and large-scale I/O.
With the superior architecture of NetApp storage systems, Fusion-io server caching
accelerates reads, which reduces load on storage to improve the performance of writes
as well. In short, the partnership provides best of breed server caching integrated with
the power and management efficiencies of Data ONTAP.
NetApp is uniquely positioned to help you maximize the opportunities associated with
data explosion, and address the inherent risks associated with costs and efficiency.
This proposal addresses the objectives you are seeking to meet and the challenges you
currently face. These include:

Customer service and employee productivity associated with slow performing
applications

Increasing operational costs and expanding data center footprint

Performance of applications in a virtualized environment
Our solution recommendations are based on your objectives. We are confident that the
adoption of our recommendations will help <COMPANY NAME> achieve your
objectives.
Our solution is seamless, integrating with your NetApp storage and ONTAP investments,
providing an end-to-end solution that goes beyond application performance. We are
confident that it will improve your ability to meet business objectives. I will call you to
discuss this proposal in further detail.
Sincerely,
XXXX
Account Manager
NetApp Server Caching Solution Proposal
For Value, Speed and Efficiency – Choose NetApp
Presented to
<<Customer>>
<<Date>>
Table of Contents
Executive Summary ........................................................................................................... 4
<<Customer>> Challenges .............................................................................................. 4
Expected Outcomes ......................................................................................................... 4
The NetApp Solution ........................................................................................................ 4
Proven Success ............................................................................................................... 5
Server Caching Solution Overview ..................................................................................... 6
Technical Solution Design ................................................................................................ 10
NetApp Server Caching Recommendation ....................................................................... 12
Appendix .......................................................................................................................... 13
Success is Built on NetApp .............................................................................................. 14
The World’s Leading Companies Go Further, Faster with NetApp ................................. 15
Industry Analysts Recognize NetApp’s Growing Leadership in the Storage Industry ...... 16
NetApp Professional Services .......................................................................................... 18
Confidentiality
No portions of this document may be reproduced without prior written consent of NetApp, Inc.
Specifications are subject to change without notice. The information shared in this document
between NetApp and Insight is proprietary and confidential.
Statements in this proposal regarding characteristics and/or performance of NetApp products and
services are based on NetApp’s current understanding of Insight’s requirements and environment,
and are provided for informational purposes only. This proposal is accurate based on NetApp’s
current knowledge but is not warranted or guaranteed in any manner. Any technical or performance
characteristics required to become contractual requirements must be identified in a separate and
applicable contract documentation and agreed to in writing by both parties.
For Value, Speed and Efficiency -- Choose NetApp
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Executive Summary
<<Customer>> Challenges
Having partnered with many clients with similar application performance objectives as
<COMPANY NAME>, NetApp has the experience and knowledge to help <COMPANY
NAME> address your current challenges. Based on our discussions, we know that your
concerns include:

Customer service and employee productivity associated with slow performing
applications

Increasing operational costs and expanding data center footprint

Performance of applications in a virtualized environment
Slow applications and databases threaten customer retention and time to market. The time
to scale to increasing workloads, threatens your bottom line. Additionally, productivity of
employees is directly tied to the performance of applications, data access, and systems.
The balance between performance and costs – between business and IT – tends to strain
budgets on all sides.
Expected Outcomes
By addressing the above challenges with NetApp server caching solutions, we understand
that <COMPANY NAME> wants to achieve the following outcomes:

Higher performing applications without excessive disk overprovisioning or RAM scale
out

Address performance issues without scaling out storage or server infrastructure

Host more virtual machines per host, improve performance of virtual machines, and
virtualize the most data-intensive workloads
The NetApp Solution
NetApp’s proposed solution addresses <COMPANY NAME> server caching objectives,
and can bring significant value to <COMPANY NAME> business. The next section of our
proposal describes the products and services that NetApp recommends to help
<COMPANY NAME> achieve its objectives. Through a strategic partnership, NetApp
resells Fusion-io’s industry-leading server caching solutions. Fusion-io has pioneered
server-based flash and cache products, and through our partnership, has integrated the
solution with NetApp data management and protection services.
Bottom-line is this: the key value of NetApp server caching is transparent application
performance gains, not only leveraging your significant investment in NetApp storage
systems, but extending it’s value to the host.
For Value, Speed and Efficiency -- Choose NetApp
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Page 4
Proven Success
We have successfully implemented Fusion-io server caching solutions to many companies
facing similar challenges. Additionally, Fusion-io’s list of customers span the globe. Here
are some customer examples where Fusion-io solutions have helped customers achieve
success.
“Our total frequently-accessed music cache now holds
10 times the songs it used to, which both enhances
existing user experience and gives us plenty of
headroom for future growth.”
- Aaron Porter, PANDORA
“We run pretty high density, anywhere from 20-30 VMs per
host. With ioTurbine we were able to increase performance
even with these high densities. That’s huge!”
- Adam Knutson, POLARIS
“Combining Fusion’s innovative solid-state memory solution
has allowed us to increase performance while achieving
higher levels of reliability in our IT infrastructure
implementations.”
- Marinela Tudoran, CREDIT SUISSE
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Server Caching Solution Overview
The NetApp Server Caching Advantage Summary
Increased server utilization and throughput


CPU’s spend more time working, less time waiting on IO
Increases server throughput by up to 80%
Improve application performance and density




Reduced app latency up to 90%
More workload on existing infrastructure
Reduces demand on backend storage
Improves application reads and back-end storage writes
Leverage Shared Storage




Resilience and availability
Central data management
Extend ONTAP value into server flash
Data coherency with ONTAP
RESULTS IN MAXIMUM $/IOPS and LOWEST TOTAL COST OF OWNERSHIP
Solution Overview
By reselling the Fusion-io server caching products, NetApp works with the industry’s leader
in server NAND flash and software cache products. The server caching solution includes
the following components: Fusion ioMemory flash and ioTurbine (virtualized environments)
or directCache (physical environments) cache software.
ioMemory
The ioMemory platform provides consistent low latency access for mixed workloads with
15-microsecond access latency, 3GB/s bandwidth, over 700,000 read IOPS and over
900,000 write IOPS. The sophisticated ioMemory architecture allows for nearly
symmetrical read and write performance with best in class low queue depth performance,
making the ioDrive2 ideal across a wide variety of real world, high-performance enterprise
environments.
Get the maximum capacity in the smallest footprint to cache more process-critical data
close to application CPUs – where it is needed most. The Fusion ioDrive2 is available in
365 GB, 400 GB, 785 GB, 1.2 TB, and 3.0 TB capacities.
The ioMemory platform integrates with host system CPUs as a memory tier to give multiple
(and mostly idle) processor cores, direct and parallel access to the flash. The platform's
cut-through architecture gives systems more work per unit of processing, and continues to
deliver performance increases as CPU power increases.
The ioMemory platform offers best-in-class endurance in all capacities, which is crucial for
caching and write-heavy databases and applications.
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The ioMemory platform includes powerful features to eliminate concerns about reliability,
including NAND failures and excessive wear. The all-new intelligent, self-healing feature
called Adaptive Flashback provides complete, chip-level fault tolerance, which enables
ioMemory products to repair itself after a single chip or a multi-chip failure without
interrupting business continuity.
The platform supports all major operating systems, including Windows, Linux, OSX, Solaris
x86, ESXi 5.0 and HP-UX. Field programmability, allowing IT professionals maximum
flexibility in customizing their ioMemory platform to meet the unique needs of their
enterprise.
Traditional Centralized Architecture
Shared Data Decentralization with NetApp/Fusion-io
Software Caching – ioTurbine
While virtualization allows organizations to use and manage infrastructure much more
efficiently, it places extremely high demand on storage systems by making even sequential
access random. Because random access is precisely the pattern that most challenges
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traditional storage, much of virtualization's cost savings are offset by the need to purchase
and maintain expensive storage systems just for performance purposes.
ioTurbine unleashes VMware's potential, transforming ioDrive products into a powerful,
easy-to-manage, drop-in virtual performance system. ioTurbine delivers Fusion Powered
performance, density, and cost savings transparently to enterprise VMware environments,
including those that use vMotion/DRS.
After a simple installation, ioTurbine intelligent, application-level caching software runs in
the background as a component in the hypervisor and in the guest operating system. By
tightly coupling with the file system I/O routines in the guest OS, I/O patterns are
transparently redirected so flash storage is shared across all hosted VMs. For optimal use
of resources, ioTurbine dynamically rebalances I/O as VMs come and go, supporting
vMotion/DRS and the movement of VMs from host to host.
Because this process is transparent, no configuration changes are needed in the guest
OS, and adjustments can be made on the fly with no downtime. The system administrator
can refine how flash storage will be shared per VM, assigning priority to the virtualized
applications that need it, from the volume to the individual file level. By offloading IOPS
from primary storage, both storage and applications run faster and more efficiently.
ioTurbine with Host-based ioDrive2
Best For:



Targeting cache acceleration on selected
servers
New server deployments
Adding cache while preserving network and
external device configurations
Key Benefits




Full support for vMotion/DRS
Run more virtual machines on less hardware
Guarantee high performance to virtual
machines
Transparent operation with existing infrastructure
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ioTurbine (cont’d)
Product Features
Cache type
Fully associative cache
Cache mode
Write-through
Operating Systems
MS Windows Server 2008 R2 (x64-bit only)
MS Windows Server 2003 (32 and 64 bit)
MS Windows Server 2003 R2 (32 and 64 bit)
MS Windows Server 2003 SP2 (32 and 64 bit)
Red Hat Enterprise Linux (RHEL) 5.6, 5.7, 5.8 (64 bit)
SUSE Linux Enterprise Server (SLES) 11 SP1 (64 bit)
Hypervisor
VMware ESX 4.0 Update 2 and Update 3
ESX 4.1 Update 1 and Update 2
ESXi 4.1 Update 1 and Update 2
EXSi 5.0
Power loss protection
Yes
Software Caching – directCache
directCache places cache software in the server to deliver lower cache latency. With
directCache, customers can have Terabytes of cache acceleration at their fingertips to
speed performance of any backing store. directCache is NetApp’s software cache solution
for physical (non-virtual environments).
Product Features
Cache Type
Fully associative cache
Cache mode
Write-through
Minimum cacheable block size
512B
Max cache instances per host
64
Product architecture
Independent Linux kernel module, Windows
volume/disk filter driver
Power loss protection
Yes
Connectivity/power
PCI Express 2.0 x4
Review: Server Caching Components
365GB, 400GB, 785B, 1.2TB, 3.0TB
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Caching software for
virtual environments
Caching software for
physical environments
<Date>
Page 9
Technical Solution Design
ioTurbine
ioDrive2
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Page 10
Database Acceleration
VDI Solution
For Value, Speed and Efficiency -- Choose NetApp
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Page 11
NetApp Server Caching Recommendation
NetApp is prepared to help <COMPANY NAME> implement a server caching solution to
address the following objectives:

Higher performing applications without excessive disk overprovisioning or RAM scale
out

Address performance issues without scaling out storage or server infrastructure

Host more virtual machines per host, improve performance of virtual machines, and
virtualize the most data-intensive workloads
To accomplish this, we recommend that <COMPANY NAME> acquire the following:
Item
Quantity
Price/Component
Total
ioTurbine Software
ioTurbine Support
(years)
directCache Software
directCache Support
(years)
ioDrive2 (capacity…)
ioDrive2 Support
(years)
TOTAL INVESTMENT
For Value, Speed and Efficiency -- Choose NetApp
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Page 12
Appendix
NetApp company information.
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Page 13
Success is Built on NetApp
Successful businesses are built on a NetApp storage foundation. NetApp
enables cost efficiency and business capabilities to help you accelerate
innovation and business agility while lowering costs.
NetApp, Inc. is a $6 billion storage and data management company with over 12,000
employees and operations in more than 150 countries around the world. Our innovative
products help companies manage, protect, and secure their data so that it is available
when they need it, where they need it. An efficient and flexible NetApp® storage foundation
helps organizations turn IT from a cost center into a platform for innovation and success.
NetApp offers complete solutions to help customers effectively streamline operations. We
strive to provide our customers with the best experience in the industry through every
interaction. NetApp also partners with key industry leaders such as IBM, Microsoft, Oracle,
SAP, Symantec, and VMware, to help optimize performance of their applications on
NetApp systems.
NetApp has been delivering industry firsts since 1993 when we delivered the world’s first
networked storage appliance. Since then, many significant innovations and industry firsts
in storage and data management have been brought to market.
Figure 1: NetApp at a glance – NetApp has been growing 2.5 to 3 times faster than the storage
industry as a whole.
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Page 14
The World’s Leading Companies Go Further, Faster
with NetApp
Customers around the world rely on NetApp to bring value to their data center and
business.
Figure 2:
centers.
Global leaders rely on NetApp – NetApp is at the foundation of Fortune 500 data
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Page 15
Industry Analysts Recognize NetApp’s Growing
Leadership in the Storage Industry
It is not just customers who see the benefits NetApp delivers. Independent sources
recognize NetApp's clear leadership in the storage industry as well.
Figure 3: Gartner Magic Quadrant midrange and high end modular disk arrays – Gartner
positions NetApp high in the visionaries/leaders quadrant.
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Figure 4: Gartner Midrange & High End Modular Disk Array Magic Quadrant – Gartner
recognizes NetApp as the only vendor on the Magic Quadrant to offer vendor APIs for integration
with third-party management suites, including BMC Atrium, CA Spectrum, VMware vSphere,
Netuitive and Cisco.
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Page 17
NetApp Professional Services
Experience and Strength
NetApp Professional Services, along with a global team of authorized partners, deliver
unequalled expertise and scope in storage and data management. Our credentials include:




More than 5,000 customers
More than 200 delivery partners
10 strategic global technology partners
More than 700 Professional Services storage experts
For decades, a long list of large enterprises in financial services, telecommunications,
energy, high tech, and manufacturing have placed their trust NetApp Global Services to
capitalize on our extensive experience. Our people, processes and technology deliver
ideas and innovative solutions that:





Reduce risk
Shorten time to deployment
Save money through increased data center efficiency
Protect current investments
Grow and adopt new technologies
An End-to-End Plan
NetApp Professional Services offer robust services—from assessment and architecture
consulting to implementation and management— to support your growth with greater
efficiency and reduced risk. We leverage proven methodologies, tools, and best practices
to satisfy the demands of your IT infrastructure. To deliver the highest level of service,
each customer engagement includes the development of a service team that may include
dedicated account managers, project managers, and partners with specialized expertise.
Our approach is designed to address the lifecycle of solution deployment and
management:
Assess: Our assessment methodology identifies business, storage, and infrastructure
requirements. Experts work with you to characterize the entire data center environment.
You receive a comprehensive report that details the findings and offers a prioritized set of
recommendations for increasing efficiency. If your goal is to move towards a shared
storage infrastructure, we can help you align your IT goals to the business, prioritize
projects to maximize impact, create an actionable plan and execute with a phased
approach.
Consult: Architectural design and planning consultation result in blueprints to optimize
your virtualization, backup, disaster recovery, network storage, and security practices.
Deploy: Complete deployment assistance and project management covers all of your
hardware and software needs, including storage virtualization, backup and recovery,
Oracle and SAP integration, data security, Microsoft Exchange, SQL Server and
SharePoint integration.
Manage: To help you constantly align your infrastructure to support your requirements,
NetApp offers onsite management services, onsite health check monitoring, global
support, and education services.
For Value, Speed and Efficiency -- Choose NetApp
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