+
THE FUTURE FOR
YOUTH JOURNALISTS
It’s so bright, we better wear shades!
+
1986 – past, present and future
 CNN
aired its first broadcast
 Space
shuttle first launched
 Personal
 Internet
 Cell
computers widely available
first connection
phones widely available
 Skype
and Google Hangout
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched
 Personal
 Internet
 Cell
computers widely available
first connection
phones widely available
 Skype
and Google Hangout
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched 1981
 Personal
 Internet
 Cell
computers widely available
first connection
phones widely available
 Skype
and Google Hangout
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched 1981
 Personal
 Internet
 Cell
computers widely available 1980s
first connection
phones widely available
 Skype
and Google Hangout
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched 1981
 Personal
 Internet
 Cell
computers widely available 1980s
first connection 1992
phones widely available
 Skype
and Google Hangout
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched 1981
 Personal
 Internet
 Cell
computers widely available 1980s
first connection 1992
phones widely available 1990s
 Skype
and Google Hangout
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched 1981
 Personal
 Internet
 Cell
computers widely available 1980s
first connection 1992
phones widely available 1990s
 Skype
and Google Hangout 2003
 Google
Glass
+
1986 – past, present and future
 CNN
aired its first broadcast 1980
 Space
shuttle first launched 1981
 Personal
 Internet
 Cell
computers widely available 1980s
first connection 1992
phones became available 1990s
 Skype
and Google Hangout 2003
 Google
Glass 2011 prototype weighed 8 pounds
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Early Google Glass
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Journalism past & present
 Information
 News
– weekly or daily
 Audience
– little interaction
 Information
 News
– less access
– unlimited access
– instant, 24/7
 Audience
– instant, 24/7
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Should student journalism change?
The way we were . . .
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Percentage of schools with
each type of student media
94%
64%
29%
3%
Yearbook
Newspaper
TV Program
Radio
Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
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Number of student media outlets
per U.S. public high school
Media Outlets
2%
4%
22%
4
3
2
1
25%
0
47%
Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Percentage of
student media
with online
component
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
Now . . .

Newspaper

Television

Yearbook

Radio
+
Percentage of
student media
with online
component
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
Now . . .

Newspaper – 27%

Television

Yearbook

Radio
+
Percentage of
student media
with online
component
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
Now . . .

Newspaper – 27%

Television – 22%

Yearbook

Radio
+
Percentage of
student media
with online
component
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
Now . . .

Newspaper – 27%

Television – 22%

Yearbook – 2%

Radio
+
Percentage of
student media
with online
component
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
Now . . .

Newspaper – 27%

Television – 22%

Yearbook – 2%

Radio – 29%
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Should student journalism change?
Yes!
Transformation
 All media online
Begins now
 Not if, but how soon

Integrated staffs

Media organization

Multimedia

More photos, video

Social media

Twitter, Instagram, Kik

Interactive

More polls, infographics

Immediacy

Breaking now, post it now
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A day in the life of a secondary
school journalism teacher
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Instill journalistic values
Deal with legal and ethical considerations
Coach staff to cover the school and its community
Teach skills: news gathering, news writing, features, commentary,
sports, investigative journalism, shoot & edit video, take & edit still
photos, record & edit audio
Help staff learn how to meet deadlines
Balance student opinion & the adolescents’ maturing perspectives
Manage multimedia and online journalism presence
Teach design & graphics for print and online layouts
Business operations and advertising
Manage newsroom and editorial board
Work with administration, other teachers & community
Develop curriculum & lesson plans
Grade and assess student work
Late night work sessions
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A day in the life of a secondary
school journalism teacher
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A day in the life of a secondary
school journalism teacher
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American Society of News Editors
www.asne.org

Top journalism leaders
 media organizations
 educational institutions
 media related foundations & training organizations.

Priorities
 First Amendment, free flow of information
 Diversity & inclusion in the workplace and news coverage
 Promote news organizations’ roles in informing citizenry

Initiatives
 ASNE Awards
 Leadership development & diversity
 Newsroom census
 Sunshine Week
 Youth Journalism Initiative
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ASNE Youth Journalism Initiative
News matters. 21st century skills.
Reynolds
Institute
MCT
Campus
hsj.org
National
Edition
Partnership
Program
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Donald W. Reynolds Foundation
High School Journalism Institute
 Nearly
2,000 alumni of the program
 We
choose who will benefit most & contribute most
 During the Institute
 When returning to school
 When joining national scholastic journalism orgs
 Free
JEA membership
 Free
state/regional membership
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hsj.org
resources and lesson plans
Information
Literacy
News
Media
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hsj.org
resources and lesson plans
Information
Literacy
News
Media
Writing
Journalism
Nonfiction
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hsj.org
new resources and lesson plans
Information
Literacy
News
Media
Writing
Journalism
Nonfiction
Citizenship
Rights
Responsibilities
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Teaching Units
coming 2013-2014


News Literacy
 New literacy
 Media literacy
 Information literacy
Civic engagement and action
 How to stay informed
 Knowledge of governmental
processes
 Rights and duties of citizen at
local, state, national, global
 Understanding the local &
global implications of civic
decisions


Ethics

Bias

Copyright

Diversity

Libel

Plagiarism
Law and First Amendment

First Amendment

Student press rights

Invasion of privacy
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Teaching Units
coming 2013-2014


News gathering
 Research
 Leads
 Interviewing
 Quotes, attribution
 Story ideas, angles
News writing
 Basics
 Who, What, When, Where, Why,
How
 Inverted pyramid
 Revision
 Advanced
 Online/Multimedia
 Broadcast

Specialized writing

Data journalism

Editorial

Entertainment

Feature

Investigative journalism

Opinion

Personality profiles

Sports

Trauma
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Teaching Units
coming 2013-2014


Editing
 Copy editing (copy editing
marks)
 Content Editing
 Fact-checking
 Grammar
 AP Style
 Fact checking
 Headlines
Design and graphics
 Principles of design
 Information graphics
 Newspaper layout

Photography & Videography

Basics (composition,
exposure, editing)

Cutlines and captions

Legal and ethical

Storytelling

Technical

Photoshop

InDesign

Final Cut Pro
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Teaching Units
coming 2013-2014



Multi-media and online journalism
 Audio
 Blogging
 Crowdsourcing
 Community building
 Design
 Digital editing
 RSS readers and feeds
 Social media
 Web design basics (coding, SEO,
analytics)

Business operations and
strategic communications

Setting up a business
department

Knowing your community

Selling/community service

Designing ads

Budgeting and record-keeping

Balanced messaging (diversity
and multicultural
considerations)

Press releases

Press conference
Broadcast News
Magazine News
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Teaching Units
coming 2013-2014

Newsroom Management

Beats

Decision-making

Editorial board

Full and balanced coverage

Organizing a school media
organization

Newspaper only

Multimedia

Policies

Leadership and teambuilding
Other resources

For Teachers:
 Classroom Management
 Curriculum
 Grading
 Workshops
 Graduate programs

Students:
 Careers in Journalism
 Scholarships
 Contests
 Workshops and camps
 Future of Journalism
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National Edition
weekly contest at hsj.org
 Open
to all students grades 7-12 in U.S.
 Students
 $100
submit best stories, photos, videos
gift cards to top four winners
 Publish
winning submissions & honorable mention
 Naming
contest for National Edition
$250 to student
 $250 to school journalism program

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National Edition
monthly contest at hsj.org

Open to all students grades 7-12 in U.S.

Narrative and visual storytelling stories

Categories




Right the wrong
Think globally (U.N.)
Act locally
Reader’s choice

$100 gift cards to four winners

Publish winning submissions & honorable mention
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McClatchy-Tribune
Campus High School News Service
 Exclusive
arrangement with ASNE
 One-time
$100 application fee
 Licensed
for newspaper, online news, classroom use
 Available
weekly:
 125 news and feature stories, 20 story packages
 5 news graphics, 4 feature graphics
 8 editorial cartoons
 Web content, cartoons, comics
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Partnership Program

News organizations mentor school journalism programs

Application deadline August 1, 2013

Partnerships announced August 15, 2013

$2,000 provided for cameras, computers, software, etc.

Goals:
 Create new school journalism programs
 Reinvigorate struggling journalism programs
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ASNE Youth Journalism Initiative
News matters. 21st century skills.
Reynolds
Institute
MCT
Campus
hsj.org
National
Edition
Partnership
Program
+
What will future journalists be?

Information gathers
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What will future journalists be?

Information gathers

Niche news marketers
+
What will future journalists be?

Information gathers

Niche news marketers

Context providers

+
What will future journalists be?

Information gathers

Niche news marketers

Context providers

Fact checkers, source verifiers
+
What will future journalists be?

Information gathers

Niche news marketers

Context providers

Fact checkers, source verifiers

Trusted brand audience builders
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# @youthjournalism
Information
gathers

Niche news marketers

Context providers

Fact checkers, source verifiers

Trusted brand audience builders

The storytellers
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Will they take a journalist on the first
mission to another galaxy?
+
Questions?
Challenges?
Needs?
I’ve always felt that as long as
you are alive, you should be
doing something that makes a
difference . . . You don’t have to
do big,
+ gigantic things. Just do
things incrementally that make
a difference.
- Barbara Jordan
Interview NEA Today, 1992