Manning School of Business
Session08:
SWOT Analysis #2
Dr. Mark H. Mortensen
66.490.211 and 212
Tues &Thurs 2:00 to 3:15
3:30 to 4:45
Mortensen Consulting Group
Today
1.
2.
3.
#6 TOWS analysis of Starbucks, DD, and McD
Attendance
Group workshop – discuss your individual SWOT
and TOWS analysis of Starbucks, DD, and McD
Discussion of plans for next three sessions while
I am gone.
Mortensen Consulting Group
TOWS Strategic Alternatives
Matrix
TOWS Strategic Alternatives Matrix
Internal Strengths
External Opportunities
External Threats
(O)
(T)
1.
1.
2.
2.
3.
3.
4.
4.
SO
ST
"Maxi-Maxi" Strategy
"Maxi-Mini" Strategy
2.
Strategies that use strengths
Strategies that use
3.
to maximize opportunities.
strengths to minimize
(S)
1.
threats.
4.
Internal Weaknesses
(W)
WO
WT
"Mini-Maxi" Strategy
"Mini-Mini" Strategy
1.
Strategies that minimize
2.
weaknesses by taking
Strategies that minimize
3.
advantage of opportunities.
weaknesses and avoid
4.
threats.
Mortensen Consulting Group
Today
1.
2.
3.
4.
Attendance
Group workshop – discuss your individual SWOT
and TOWS analysis of Starbucks, DD, and McD
Discussion of plans for next three sessions while
I am gone. Meyers-Briggs and Career Center
Groups choose company for Assignment #7
Mortensen Consulting Group
Next Two Weeks
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19 February – No class – Monday schedule
21 February – Class 09 – Guest speaker from
Career Center on Meyers-Briggs
26 February – Class 10 – Guest speaker from
Career Center on Meyers-Briggs
28 February – No class – work on group project
– Assignment #7
Mortensen Consulting Group
Today
1.
2.
3.
4.
Attendance
Group workshop – discuss your individual SWOT
and TOWS analysis of Starbucks, DD, and McD
Discussion of plans for next three sessions while
I am gone. Meyers-Briggs and Career Center
Groups choose company for Assignment #7
Mortensen Consulting Group
Assignment #7:
Failed Company Analysis
Choose a company for your group’s work
 Group presentation:

 Give
a short history of the company, including a
summary of their revenue history.
 SWOT analysis of the company
 To what do you attribute the decline of the company?
 Didn’t they see this coming? Were they stupid?

5 minute group presentation with charts
Mortensen Consulting Group
Companies to Choose From
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Atari
Blockbuster
Digital Equipment Corporation (DEC)
Enron
Kodak
Konarka (Thin film solar panels)
Lucent Technologies (sold to Alcatel to form Alcatel-Lucent)
Nortel (Northern Telecom)
Pan American World Airways (Pan Am)
Pets.com
Polaroid Corporation
Sun Microsystems (sold to Oracle)
Wang Laboratories
OR
WorldCom
You can choose a massive turnaround story:
• IBM at the time of Gerstner
Mortensen Consulting Group
Strategic Management – Spring 2013