Manning School of Business
Session05: 4 Feb
PEST(EL) Analysis
(continued)
Dr. Mark H. Mortensen
66.490.211 and 212
Tues &Thurs 2:00 to 3:15
3:30 to 4:45
Mortensen Consulting Group
Today
1.
2.
3.
4.
5.
Have purchased book and read chapter 3: sections 1 &2
Attendance
Discussion on PEST(EL) analysis of external
environment (continued)
Group workshop on #2 – PEST(EL) analysis of
your company
Discussion on DD vs. Starbucks
Assignment #4
Mortensen Consulting Group
Strategic Management Process:
Environmental Scanning
TOOLS
Assumptions
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Constraints
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Truisms
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PEST(EL) analysis
Porter 5-Forces model
Company positioning chart
Product positioning charts
BCG product matrix
GE product matrix
Core competency analysis
Value chain analysis
Bowman’s Strategy Clock
Mortensen Consulting Group
PEST(EL) Analysis
Technological
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Regulations on technology
transfer
Energy availability & cost
Natural resource availability
Transportation network
Skill level of workforce
Patent-trademark protection
Internet availability
Telecommunications
infrastructure
Mortensen Consulting Group
PEST(EL) Analysis
Environmental and
Legal
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Social desire for “green”
Global warming issues
Environmental laws
Carbon footprint trading
Mortensen Consulting Group
PEST(EL) Form
1.
2.
3.
Brainstorm the relevant
factors that apply to the
market, using the form.
Identify the information
that applies to these
factors.
Draw conclusions from
this information.
Mortensen Consulting Group
Today
1.
2.
3.
4.
5.
Attendance
Discussion on PEST(EL) analysis of external
environment (continued)
Group workshop on #2 – PEST(EL) analysis of
your company
Discussion on DD vs. Starbucks
Assignment #4
Mortensen Consulting Group
PEST(EL) Form
1.
2.
3.
Brainstorm the relevant
factors that apply to the
market, using the form.
Identify the information
that applies to these
factors.
Draw conclusions from
this information.
Mortensen Consulting Group
Today
1.
2.
3.
4.
5.
Attendance
Discussion on PEST(EL) analysis of external
environment (continued)
Group workshop on #2 – PEST(EL) analysis of
your company
Discussion on DD vs. Starbucks
Assignment #4
Mortensen Consulting Group
Today
1.
2.
3.
4.
5.
Attendance
Discussion on PEST(EL) analysis of external
environment (continued)
Group workshop on #2 – PEST(EL) analysis of
your company
Discussion on DD vs. Starbucks
Assignment #04
Mortensen Consulting Group
Assignment04 – Due one week
from today (11 February)
Read the assigned Dunkin’ Donuts Case Study (HBS 9-584-041 – Dunkin’
Donuts© Growth Strategy) and write a 2-5 page paper covering the following
topics:
 How did the Dunkin’ Donuts of 1979 differ from the Dunkin’ Donuts of 2014?
 Compare and contrast the franchise and the company-owned store
business models.
 The Dunkin’ Donuts management team decided to continue to follow the
franchise model. Evaluate that decision, given what we know in 2014.
ALSO
 Look up what happened in 2011-2014 involving Dunkin’ Donuts and Green
Mountain Coffee. Be prepared to discuss this.
Mortensen Consulting Group
Strategic Management – Spring 2014