International Marketing
Vafire Muharemi, SEOU Gostivar
Sep 2012
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Food
Nestle
McDonalds
Snickers
Drink
Coca cola
Nescafe
Pepsi
Schweppes
Fanta
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Electrical equipment
Sony
Bosch
Clothing
Gucci
 Adidas
 Puma
 lacoste
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Construction
Bechtel
ABB
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ADVENTIGES OF
GLOBAL BRANDS
Very good profit
Quality
Abele to buy a raw
materials in large
quantities at lower
prices.
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Disadvantages of
global brands
Culture
Langue
Taste
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In my country the most
popular hot drink are:
Turkish coffee, hot tea,
Nescafe also ok people
on the café a drinking
and eccspreso,capucino
etc.
For my self my favorite
drink is a hot green tea
and also the Nescafe.
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People in Chile would rather
drink tea then coffee they also
rather drink an instant coffee.
In Brazil coffee is usually free
after dinner in the restaurants.
In US people drink 345 cups
of coffee a year.
In Argentina and Peru people
drink 4kg of whole or ground
coffee beans per year.
 Starbucks has beguine in
 From overseas market
pike place market, Seattle
in 1997.
 North America 3907 stores,
the rest of the world-437
stores.
 In north America it allow
to operate 1378 stores and
on the rest of the world
1180 stores.
Starbucks enter first in
Japan.
 Starbucks’ sales points you
can find on airline offices,
sports stadium, hotels,
bookshops.
 Today Starbucks have a
problems with the security
problems in Israel, bad
experience in the Japan.
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I disagree with:
Don’t interrupt when
people are offering
suggestion
Don’t spend time on
details.
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I agree with this tips:
Explain the purpose of the
meeting clearly.
Ask each person to speak
in turn, starting with the
most senior.
Announce the time limit for
the meeting.
Avoid criticizing or judging
ideas during the session.
Make sure everyone keeps
to the point.
Encourage ideas, however
unusual they may be.
E-mail to zumo director
Dear director !
I'm a marketing manager of our company.
Yesterday we meet and all the staff had some ideas.
In my opinion the best solution are:
 Introduce new zumo varieties for different segments e.g.
diet zumo? Other versions?
Its good idea in my opinion because the people have a different
taste.
 Ideas for TV and radio advertisement.
This one will make us a famous brand on the market .we ‘ll take
the attention of our future clients.
And finally I think we should have a
 Price –medium range to can buy our drinks all people and in
that way we’ve got more profit.
There are the proposition.
I hope this suggestion is of interest.
Sincerely
Vafire Muharemi
Marketing manager