Tire Inflation
Maintenance Program
Driving your customers
back…
again and again and again.
Not Nitrogen…NitroFill!
While adding nitrogen
inflation to your service
menu may have a modest
impact on your bottom
line, the NitroFill Tire
Inflation Maintenance
Program can have a
dramatic impact on your
business by dramatically
increasing your service
drive traffic.
Not Nitrogen…NitroFill!
There is only one service every car and
truck on the planet needs every month.
Where are your customers
getting it?
Tire Inflation Maintenance is listed as a mandatory monthly service in
every owner’s manual of every vehicle sold in this country and universally
recommended and encouraged by tire manufacturers, oil companies,
government institutions…even the White House. As the most popular and
frequently required service for every vehicle, it should be the foundation
of your customer retention efforts.
The Foundation of Your Service Business
NitroFill provides a
comprehensive Tire
Inflation Maintenance
Program that combines the
benefits and exclusivity of
our high purity nitrogen
inflation product with
effective retention and
marketing tools that compel
your customers to return to
you regularly for this simple,
yet vital service…and all of
their vehicle needs.
The Foundation of Your Service Business
Our Tire Inflation
Maintenance Program
rewards your customers’
participation and keeps
them engaged with an
amazing array of benefits,
selected by you, that can
include Tire Repair and
Replacement coverage,
Wheel Repair and
Replacement benefits,
Roadside Assistance, Auto
Club benefits and more.
The Foundation of Customer Retention
The NitroFill marketing or “Cap Kit” is the heart
of our Tire Inflation Maintenance Program.
Each Cap Kit Includes:
5 Self-sealing, aluminum NitroFill valve caps.
1 Windshield sticker/cling.
1 Registration card/key tag.
12 Month membership in the NitroFill Auto
Club including a benefit package selected by you.
14 E-Newsletters:

1 Initial Confirmation/Thank you letter

12 Monthly Newsletters

1 “Your Membership is About to Expire” letter
12 Customizable Text Messages
The Foundation of Customer Retention
When a customer purchases a NitroFill conversion they
or your staff registers their purchase at
www.nitrofill.com. Upon registration the customer’s
“Benefits Page,“ which includes all Auto Club benefit
information including contact phone numbers, etc., is
presented and can be printed for the customer to retain.
The registration process also captures the customer’s email address and all personal and vehicle information,
“codes” it to your business for proper delivery of
newsletters, text messages and other customer
correspondences, and stores it in a data base dedicated
to your business.
The Foundation of Customer Retention
The customer registration also
triggers the release of the first
correspondence to the new
“Auto Club” member
confirming their registration
and inviting them to bring any
other vehicles they, or their
friends and family, may have
to your facility to have their
tires converted to NitroFill.
The Foundation of Customer Retention
Every 30 days from the registration date,
each customer is sent a Newsletter from
NitroFill on behalf of, and co-branded with,
your business. NitroFill Newsletters are
professionally produced, premium
correspondences that vigorously encourage
customers to return to your business for
regular tire checks. They also focus on the
economic, environmental and safety
benefits of regular vehicle maintenance and
“train” customers to return to you for all of
their car care needs.
The Foundation of Customer Retention
Each newsletter has a “Expiration Counter” to keep the
customer abreast of their membership status. Two weeks
prior to the expiration of their Auto Club membership, each
customer is sent a special correspondence instructing them
to return to your business to purchase another NitroFill
service, renewing all of their benefits for another year.
Newsletters are fully automated and require no input from
you. However, you can access newsletters online and add
full color service coupons, interactive customer surveys,
product or event announcements, and many other features.
The Foundation of Customer Retention
Text Messaging:
Like our Newsletter feature, the NitroFill texting option is fully
automated and requires no input from you unless you wish to
add or change the message. All out going texts read:
__________ reminds you it's time for your monthly tire pressure
check.
You can add whatever additional text you desire up to a total of
160 characters.
The Foundation of Customer Retention
In addition to monthly
newsletters and text
messaging, you will
have access to powerful
customer contact and
management tools
through our dedicated
Dealer Website,
nitrofillnow.com.
Building and Managing Your Customer Base
Through nitrofillnow.com you have instant access to your
member data base and an extensive arsenal of tools to
manage that information and remain in contact with your
customers. Features include an E-Mail Blaster that permits
you to contact anyone or any group of customers or leads
you chose at any time, as well as reporting features that
enable you to track and contact customers whose benefits
have expired, are about to expire or are simply due for a
tire pressure check. Ask your NitroFill Distributor for a
complete demonstration of this amazing program.
Auto Club Options
A 12 month membership in the
NitroFill Auto Club is provided with
every Cap Kit. Typical Benefits
include:

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






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Tire Road Hazard Repair & Replacement Coverage
24 Hour Emergency Towing Service*
24 Hour Emergency Road Service*
24 Hour Emergency Fluid Delivery*
24 Hour Emergency Battery Service*
Lost Key and Lockout Service*
Travel Benefits*
Theft and Hit and Run Protection*
Trip Routing Service*
Trip Interruption Protection*
*Unlimited Use! Prepaid-No
Reimbursements!
Auto Club Options
NitroFill offers numerous Cap
Kits with varying Auto Club
benefit packages to fit your
needs. Options include lower
cost Kits with diminished
benefits or premium kits
including options such as
wheel repair and replacement
features.
The Foundation of Customer Retention
The NitroFill Tire Inflation Maintenance Program is simple:
We provide a high value product and benefit program to help you leverage the
only service every vehicle needs every month into traffic.
We constantly contact, encourage and reward your customers to keep them
engaged and coming back to you.
We provide comprehensive data base building and management tools to ensure
your success and provide new marketing opportunities.
All you have to do is preload or sell NitroFill to your customers. The more
NitroFill members you have, the more traffic your business will enjoy.
No product is easier to sell!
Studies show that over 28% of general customers will say YES when
asked to buy NitroFill, as opposed to nitrogen, and over 90% of
customers say “YES” to NitroFill with the purchase of new tires.
The average consumer visits their automotive service professional
1.2 times annually. The average NitroFill customer visits their care
car professional over 4.5 times each year…almost 4 times as often!!
NitroFill turns your nitrogen inflation equipment into a serious profit center
AND a priceless customer retention tool that never stops working for you.
Everyone wins when your customers ride on NitroFill.
More Traffic, More Sales…NitroFill!
For more information please call us at:
1-877-2GO-FILL
(246-3455)